Topic: Sitelink

Microsoft’s adCenter Improvements Rolling Out Fast And Furiously

A year and a half ago, changes to Microsoft’s adCenter interface appeared maybe once or twice a quarter. This year, stay tuned for monthly updates bringing everything from Broad Match Modifier, a desktop version for the Mac, a special version for small businesses, and more integrated interactive ads on Bing. “When we talk about the […]

New: Google Sitelinks With Small Arrows

Google has confirmed that they are rolling out a new look for their one line sitelinks. The new look has a small arrow on the left side of where the sitelinks begin. Here is a picture: A Google spokesperson confirmed that these are indeed new and are “currently rolling out everywhere this week.” Google has […]

Google Announces “Megasitelinks,” Image Search Improvements & Better Byline Dates

Among several interesting new search tweaks in Google’s latest monthly recap is a project internally called “Megasitelinks,” along with improvements to Google’s image search tool, its detection of “byline dates” on web documents and much more. Google just began doing monthly overviews of its search changes in November, and this latest overview includes 30 tweaks […]

SearchCap: The Day In Search, December 19, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Removes Author: Search From Google News You can no longer search for articles from specific authors in Google News. As Barry Schwartz reported this morning on Search Engine Roundtable, using […]

PPC

What Brands Need To Know About Google+ AdWords Social Extensions

Google’s early gaffe of not adequately addressing the demand for brand pages for Google+ has quietly given way to several new business-oriented Google+ features for in-house marketers to utilize. Brand pages, social extensions and a trusted verification process are all features in-house marketers should immediately engage with to increase their Google+ counts and brand profiles. […]

Google Now Showing Three-Line Ad Sitelinks

We’ve seen reports and are also seeing some AdWords ads displaying with three lines of sitelinks, and Google has updated its help documents to indicate that “up to six” and “three-line” Ad Sitelinks are now being displayed. Previously, Ad Sitelinks were only displayed in one-line, two-line and embedded formats. Generally speaking, the multi-line AdSitelinks are […]

New: Google Classifies Subdomains As Internal Links Within Webmaster Tools

Google has changed the way they handle reporting links within Google Webmaster Tools. Instead of considering subdomain links as external links, they are now considered internal links. Google made this announcement on their Google Webmaster Blog, explaining that this applies to both the non-WWW and WWW versions and other subdomains on the domain name. Google […]

SearchCap: The Day In Search, August 22, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Dominates Online Video, In Hunt For Hulu By unique viewer count (per comScore) YouTube is more than two and a half times the size of the next largest US video […]

SearchCap: The Day In Search, August 16, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Power Of Facebook-Only Content And Contests Not only is it important to make sure your tabs are interactive, but you need to give users reasons to keep going back for […]

SEO

Official: Google Sitelinks Expands To 12 Pack

Over the past few weeks, Google has been testing really large expanded Sitelinks in the search results for some queries for the past few weeks. After much testing, Google finally posted official confirmation that these new large sitelinks are here to stay. Google Expands Sitelinks: Google said the Sitelinks will now be “full-size links with a […]

Ripoff Report Not Banned, But Removes Itself From Google’s Index

Ripoff Report is completely gone from Google’s index and Google says it’s been done at Ripoff Report’s own request. But, the question now is whether that request was made on purpose or an accident. Update: As our postscript below explains, Ripoff Report is now back in Google’s index. As the image above shows, a site:ripoffreport.com […]

Google’s 12 Sitelink Experiment Returns

Google is once again testing — or continuing to test — a jumbo-sized search result that displays a whopping 12 sitelinks below the main/top search result. Here’s one example of how it looks: That’s an image posted yesterday by Seer Interactive, where their blog post has additional screenshots showing 12 sitelinks for queries such as […]

3 Ways To Evaluate Your B2B Web Presence

Organic conversions are the bread and butter of many B2B organizations, yet many companies forget to keep an eye on the small details that can affect them. Instead, B2B organizations should evaluate their Web presence periodically from an organic user’s perspective, as a “set it and forget it” frame of mind is not reasonable in […]

SearchCap: The Day In Search, December 10, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Q&A: Google’s Sengupta On The Chrome OS Cr-48 Laptop Yesterday, after writing my review of the Google Chrome OS Cr-48 notebook, I had a chance to catch up with Google product […]

SearchCap: The Day In Search, December 6, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: DecorMyEyes Merchant Vitaly Borker Arrested After NYT Piece On Google Rankings Just over a week ago, the New York Times introduced the world to Vitaly Borker, who boasted of being abusive […]

Google’s New Social Sitelinks

Google is now showing social search related results in the Sitelinks section of the search results. The social sitelink includes your friend’s name, profile photo, and it links to your friend’s content on a particular website. For example, if I search for [twitter] on Google, I see Robert Scoble (scobleizer), Steve Rubel (steverubel), Israeli Consulate […]

SearchCap: The Day In Search, November 30, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords Gets New ‘Click Type’ Report If you take advantage of some of the relatively new AdWords features like click-to-call, Sitelinks, and Product Ads, there’s a new report in your […]

Google AdWords Gets New ‘Click Type’ Report

If you take advantage of some of the relatively new AdWords features like click-to-call, Sitelinks, and Product Ads, there’s a new report in your AdWords account to show how each one is performing. It’s called “Click Type” and you can access it by going to Campaigns > Segment > Click Type. Here’s a screenshot from […]

Google Testing New Sitelink Formats?

Chris Hamlin emailed me screen shots of Google testing a new layout for the Google Sitelinks, the little links under a search result that provide quicker navigation to important pages within the site. Here are some screen shots sent by Chris, showing bolded links, with URLs, followed by normal sitelinks. Single one line sitelinks, and […]

SearchCap: The Day In Search, September 23, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Schmidt: Forcing Carriers To Provide “Clean” Android Would Violate Principle Of Open Source One of the disturbing things about the Skyhook Wireless lawsuit against Google is the allegation that Google made […]

SearchCap: The Day In Search, April 19, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Hires Ex-MSFT Blake Irving For ‘Product Vision’ One could argue that Yahoo CEO Carol Bartz cut lots of fat at Yahoo and stabilized the organization after a period of takeover […]

PPC

Supercharging Your Ads With Google Sitelinks

At SMX West last month, in a session called “Supercharging Your Descriptions With Sitelinks,” Google Senior Product Manager Jerry Dischler covered various strategies related to Sitelinks—specifically for the new Google AdWords ad unit that offers additional links below the main destination URL. (There’s a similar new listing format for organic search as well, which may […]

SEO

SMX West 2010 Day One Coverage

The first day of SMX West 2010 is in the books, highlighted by Steve Ballmer’s appearance during a keynote conversation with Danny Sullivan. But that was hardly the only thing going on today. Here’s a recap of the SMX West coverage we’ve found; feel free to leave a comment if there’s something we missed. Google’s […]

SearchCap: The Day In Search, November 3, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Targets Spammers With New Local Business Listing Guidelines Google has tweaked its guidelines for local businesses that use the Google Maps Local Business Center. The new guidelines are listed on […]

Google AdWords Sitelinks Now Available For Some Advertisers

The Google AdWords blog announced that the Sitelinks within AdWords, which we saw in August, is now officially available for some advertisers. A Google AdWords ad can have up to four Sitelinks in the ad. Google named them “Ad Sitelinks” and are similar to the organic Sitelinks. Google said these ads give users “more options, […]

Google Rolls Out Sitelinks Display For Forums

Discussion forums are a popular way for people to find answers online, but forums often have multiple “threads” or conversations on the same topic. Now Google’s listing forums in a new way to better expose relevant threads. In searches that bring up a forum listing, Google’s now showing additional forum threads below the main listing, […]

SEO

SearchCap: The Day In Search, September 11, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why You Can’t Ignore The Google Content Network – AdSense Q&A Recently, on the Inside AdSense blog, Google announced that it was opening up the Content Network to even more third […]

Google Sitelinks Now In Snippets

The iCrossing blog noticed Google is trying displaying anchor based links directly in the Google search engine snippets (site descriptions). For example, a search for [pension contributions] returns a Wikipedia result with a link directly in the snippet. Here is a picture: Google recently added anchor based Sitelinks, so this seems to be some sort […]

SearchCap: The Day In Search, September 3, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Use Google Analytics Motion Charts To Maximize Results Last year Google Analytics released a few new features, among them the Motion Charts. The feature is based on software developed […]

SearchCap: The Day In Search, August 26, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Continues With Fake Referrers: What Part Of Stop Don’t They Understand? For over two years now, Microsoft’s search engine has been generating fake information that can make site owners think […]

Google AdWords Has Their Own Flavor Of Sitelinks

Darrin Ward noticed Google is displaying a form of Sitelinks in the AdWords ad position. I personally see it myself for a search at Google for [staples.com]. Here is a screen shot: This seems to be some sort of extension of the one line site links or the product plusbox feature. I will ask Google […]

Google’s One line Sitelinks Now Support HTML Anchors

The Google Operating System blog noticed that some of the One line Sitelinks are now supporting links within the same page, that anchor the searcher down to a portion of the page. For example, a search for [charles darwin] in Google returns a Wikipedia result at the top. The result has the classic one line […]

Google Announces Minor Updates To Webmaster Tools

The next time you login to Google’s Webmaster Tools, you may notice a few minor changes to the interface and functionality. Google announced four changes today — two of which seem worth highlighting here: Blocking non-home page sitelinks: The ability to block certain sitelinks from showing in Google results now applies to all pages on […]

Google Expands Sitelinks Beyond Top Search Result

You’ve probably seen it yourself already, and now Google has confirmed some changes to how sitelinks appear in their search results. In the past, sitelinks only showed below the No. 1 listing in the search results, and they typically appeared in two columns with up to eight total links. That won’t change, but moving forward, […]

Google Testing Single Line Sitelinks?

Dan Sharp at the Search Engine War blog noticed Google testing a new type of Sitelinks format. Google Sitelinks are the links you find under some of the Google search results. Typically, they are listed out in two columns and four rows, directly under the display URL. To see it in action, try this query. […]

Google Testing Sitelinks In Search Suggestions

It was just a few months ago when Google.com added search suggestions to the main page. Now, I am receiving reports that Google is testing enhancing those suggestions by showing URLs in the suggestions, in some cases. For example, Sam at Oh! Nuts emailed me a screen shot of Google showing his URL in the […]