Google adding local store details to Shopping, free Promoted Pins for Smart campaigns, more
New features and updates are aimed at local businesses and services in the "reopening phase."
Topic: Small business
New Google My Business features aim to help SMBs pivot and survive COVID-19
The new tools and capabilities mirror the expanding role of GMB as a gateway to both offline and online services.
Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses
SMBs spend billions annually on digital advertising and marketing services.
Destructive impact of coronavirus on SMBs greater than an ‘economic hurricane’
Yelp analysis finds the devastation is 4X the magnitude of the biggest economic shocks of the past decade.
How the Paycheck Protection Program can save your agency, and your clients
The CARES act is a bridge that many of us need to keep our agencies functioning and there's every reason you should apply for this program today.
Marketers surveyed say they would choose Google Ads over SEO if they had to
A separate but thematically related survey found that only 30% of SMB owners had an SEO strategy.
Search marketers are volunteering services, support to help small businesses get through COVID-19
Consulting, web hosting, budget coaching — marketers are extending help to ease the strain on businesses.
Yelp announces fundraising partnership with GoFundMe to support local businesses
Donate buttons will appear on profiles in selected categories by default.
Yelp sees huge decline in restaurant demand, offers $25MM relief package
Yelp is seeking to become a hub for "virtual local businesses" during the coronavirus outbreak.
Video: Rhea Drysdale on hyperlocal SEO & saving clients money
From running a small business to digging deep into SEO to help clients win.
Google Maps the dominant local search tool, followed by Facebook and Yelp
The average user is on a smartphone at home – and is most likely to visit a business the next day after a local search.
CallJoy, Google’s virtual phone agent for SMBs, gets an upgrade
The service is Google's first real foray into SaaS for SMBs.
Nextdoor’s ‘Local Deals’ ads let SMBs target specific neighborhoods
Appearing in multiple places, it's both a paid search and display ad in one.
AI for small business is no longer an option. It’s a necessity.
There has been no better time in history for small, disruptive businesses to win big. They just need to be smart.
Video: Mary Bowling on the growth of local SEO and importance knowledge panels
What a fun discussion with this local SEO legend, who has devoted her life to helping small businesses succeed.
Review counts matter more to local business revenue than star ratings, according to study
Womply also found businesses claiming their listings on multiple sites generated 58% more revenue than the average.
Analysis of SMB site builders finds connection between vendor and rankings
WP Engine, Squarespace perform well, market-leader Wix does not.
Google aims to make it easier for SMBs to start using its products
Google for Small Business launches with resources and product recommendations for small businesses.
Survey: More consumers trust accuracy of SMB websites over Google My Business
BrightLocal also found an overwhelming consumer preference for phone calls vs. other channels such as email and messaging.
Majority of SMBs doing SEO are in-housing
Nearly 80 percent expressed confidence about knowledge of best practices.
Web Hosting Recommendation: Bluehost
In case you were wondering: There are no affiliate links on this page. Everything that is written on this Product Recommendation page is the writer’s honest opinion. For small businesses and startups looking for a host for their website, Bluehost is a great choice. It’s incredibly simple to use, it’s good value, and has great […]
SEO industry ‘a minefield of dodgy practitioners’: Australian official seeks action
Small business advocate is calling for new regulation.
SMBs bullish on virtual assistants, think Alexa has biggest marketing potential
Don't focus on the specific numbers, the interesting thing is the sentiment.
Survey: Local SEO an ‘artisanal’ discipline dominated by small agencies
Roughly 53 percent of firms doing local SEO have 10 or fewer clients.
Small business scammer shut down by Google lawsuit
Defendant firm had falsely represented that it was acting on behalf of Google.
Google offers improved GMB sign-up flow for service-area businesses
Improved process will make it easier to set up service areas on GMB.
Rebranding your local business? Don’t start without reading these tips
Rebranding an established business is not easy, says contributor Jamie Pitman, especially for small businesses. Here are 6 marketing and local search tips to help make the process a success.
Google introduces Smart Campaigns for small businesses — the first new solution to launch under the Google Ads brand
Campaign ad creation, audience targeting, ad delivery across Google channels -- and soon landing page creation -- are automated based on the advertiser's goal.
Google steps up efforts to fight scams and fraud directed at SMBs
The company is filing new lawsuits, has developed tools and a stronger education program.
The 2018 Search Engine Land Awards Shortlist
Congratulations to all of the individuals, agencies and internal brand teams that have been named to this year's shortlist of finalists. Over 600 members of the search community are expected to celebrate at the awards ceremony and afterparty during SMX Advanced in Seattle.
What You Should Post
For anyone running a social media account for professional reasons, writer’s block can be a real problem. While unbridled enthusiasm for a topic can get you started, in the long run almost everyone runs out of steam. This can be a real problem as social media marketing demands that you provide constant posts and updates […]
SearchCap: Google loses RTBF case, local pack report & schema SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google loses ‘right to be forgotten’ case in UK High CourtApr 13, 2018 by Greg Sterling Decision likely to spark other appeals to courts by those denied de-listing. Want to target […]
Yelp offers new ad customization to advertisers
Advertisers are permitted to pick an image and favorite review or let an algorithm do it for them.
GoDaddy site builder now integrated with Google My Business
Much of the content creation and verification process is automated.
AdWords Express launches notifications for calls from search ads
Advertisers can now rate calls and be notified of missed calls.
3 reasons why you can safely ignore your competitors’ traffic metrics
Competitive analysis can be helpful, but columnist Dianna Huff explains why it's important not to get too focused on your competitors' performance.
Google launches business-friendly tool that tests your website mobile-friendliness & page speed
Google's new user-friendly tool should make it easier for small businesses to see how their sites rank in terms of being mobile-friendly and fast.
Realize your definition of success: an eBook for today’s marketers
No two businesses are alike. Your products, services, goals, perspective and definition of success are undoubtedly unique. Your marketing should be, too. So why are so many marketing solutions inflexible and one-size-fits-all? Here at the Bing Network, we’re committed to helping each of our customers — no matter what size or shape — meet their […]
AdWords Express now shows Google Analytics goal results
Small businesses can see how their ads convert from the AdWords Express dashboard.
Forecast says SEO-related spending will be worth $80 billion by 2020
Report from Borrell Associates argues "marketing services" spending in US is much larger than advertising.