Mastering social media content creation: Your complete guide
Learn essential steps for social media content creation and discover tools for your workflow.
Topic: Social media analytics
LinkedIn’s most effective posting strategies unveiled by new study
Researchers have identified the type of content that generates the most engagement, shares and impressions.
SearchBot: Social media marketing expert
I’ve been “pre-prompted” as a social media marketing expert with expertise in social media strategy, content creation, advertising, analytics interpretation, influencer marketing, social media partnerships, or any social media-related queries. If you want to see my full context prompt and expertise, scroll down and you’ll find that information, along with some additional tasks you may […]
Social media data’s rising influence on business success
Three examples of real businesses successfully leveraging meaningful and actionable insights from social media.
How to find the perfect influencers for your brand: A quick and easy way
Finding influencers remains the biggest challenge for those who run campaigns: here’s how to find social media influencers for your brand
Social Media Calculators
Whether you are working out your Engagement Rate on Facebook or your CPV on YouTube, we’ve got a social media calculator for you. Most of these stats are readily available from the social networks’ built-in analytics. However, some (like Instagram engagement rate or Follow Ratio) are really only available here. The below list of calculators […]
Conductor adds audience demographics and social media analytics to Searchlight platform
Multi-channel analytics are also available in a closed beta.
How To Tell If You’re Succeeding On Social Media
Most social networks have their own stats platform built in, and most of the time it’s free. They want you to post the best things for their users, so it’s in their interests to help you. It’s also in their interests to keep everyone thinking that they are succeeding, however, so they may not give […]
When To Post On Social Media (And How Often)
If you’re running social media activity on a professional basis you need to be posting all the time. You also likely should be posting across multiple social networks. These two things combined can be exhausting, especially if you have other things to do too. To make your life easier, you should use a scheduling tool […]
WSJ Report: Apple Buys Topsy, A Leading Twitter Search & Analytics Company
The Wall Street Journal is reporting that Apple has purchased Topsy, one of the leading Twitter search and analytics companies, for more than $200 million. The WSJ report says that Apple has confirmed the deal but wouldn’t comment more beyond this statement: Apple buys smaller technology companies from time to time, and we generally do […]
Bing Gets ‘Klout-orship” As Verified Klout Snapshots Now Identify Authors & Content In Bing
Klout has becoming a much more powerful tool than simply measuring social significance. Bing and Klout have teamed up to form a puesdo-authorship alliance that will appear in the search results pages. A new Klout-verified ‘Snapshot’ will show in Bing along with social icons, Klout scores and even the two most influential public moments from […]
Bit.ly Releases Search API To Discover Hot Stories & Discussions
Bit.ly announced a new set of APIs named Social Data APIs. The new APIs allow you to search for top stories in real time over the Bit.ly URL network. You can quickly see the top URLs and stories for any specific query right now, in real time. The three types of functions include: (1) True […]
SearchCap: The Day In Search, March 28, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Makes Android Maps Cleaner, More Personal If Siri is the differentiating feature of iPhones, then Google Maps (and Navigation) are that for Android. It’s the most popular Android app as […]
SearchCap: The Day In Search, January 24, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Infographic: How Much Does SEO Cost? How much does SEO cost? How much time do you have to discuss the various models and prices out there! However, a new survey sheds […]
SearchCap: The Day In Search, January 19, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Paid Clicks Up 34% While Cost Per Click Down 8% YoY Google just posted their Q4 2011 earnings resulting in a massive quarter but not meeting expectations of investors. In […]
Why “Second Chance” Tweets Matter: After 3 Hours, Few Care About Socially Shared Links
There have been various studies suggesting that if someone doesn’t see a tweet or a Facebook post within a few hours, they’ll never see it at all. Now link shortening service Bit.ly is out with another. After three hours, Bit.ly has found, links have sent about all the traffic they’re going to send. So start […]
On Twitter, Oscar Comes Up Short Against Super Bowl
Sunday night’s Academy Awards came close to matching the Super Bowl’s overall activity level on Twitter. But, like the Pittsburgh Steelers or The Social Network, it came up just a bit short in the end. Twitter says its users sent a total of 36.4 million tweets in a five-hour span Sunday beginning with the Oscars […]
Topsy Social Analytics: Twitter Analytics For The Masses (& Free, Too)
There are plenty of social analytics tools, but the most full-featured ones are often too expensive (i.e., geared towards enterprise-level users) and the inexpensive ones usually offer limited functionality. And then there’s Topsy Social Analytics, which was just launched this morning and immediately becomes one of the best free Twitter analytics tools I’ve seen. There […]
Twitter Selling Tweets For Analysis, Not Display
Twitter’s business plan has taken another step today: Twitter and Gnip, a social data provider, have partnered to offer up to half of the Twitter “firehose” of tweets for sale with a couple conditions: Companies buying the tweets can’t display them, nor can they resell them; they’re for analysis only. According to Gnip’s announcement, the […]
Day Three: SES San Jose ’08 Recap
Day three of the Search Engine Strategies San Jose show is now over. Below is a recap of all the blog posts that I have found covering the day’s sessions, news and activities:
SearchCap: The Day In Search, April 18, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.