SpyFu guide: How to get the most out of this SEO tool
Master SpyFu with Backlinko's comprehensive guide. Uncover your competitors' strategies, keywords, and ad campaigns with ease.
Topic: SpyFu
How to use SimilarWeb for SEO and content marketing
Want to get the most out of SimilarWeb? This in-depth guide will show you how to boost your SEO and content marketing campaigns with SimilarWeb.
How to make automation work for lead gen PPC
Automation isn’t just for ecommerce. Learn how to drive more leads, cut costs, improve quality, and save time with AI-powered campaigns.
SEO gap analysis: How to find content and keyword gaps
Learn how to run an SEO gap analysis using Semrush to uncover keyword, content, link, and AI visibility gaps. Build clusters, boost topical authority, and turn insights into revenue-driving roadmaps.
How to do PPC keyword gap analysis
Expand your PPC reach, uncover missing keywords and outsmart the competition with these tips and tools.
How to benchmark your SEO performance in 2025
Learn the fundamentals of SEO benchmarking, from gathering data to identifying growth opportunities to stay ahead in 2025.
Your PPC guide to effective product category research
In-depth product category research helps you target the right audience, optimize keywords, and boost ROI. Here’s how to do it the right way.
6 tips for successful ecommerce search campaigns
From labeling best practices to maximizing automated bidding, these tips will streamline your ecommerce advertising efforts.
How to benchmark PPC competitors: The definitive guide
Benchmark PPC competitors across ad networks like Google and Meta and identify top channels, creatives and landing page experiences.
7 top enterprise SEO tools compared: A comprehensive evaluation
An in-depth look at seven tools used by enterprises for content optimization, technical SEO, and reporting and analytics.
How to keep up with macro trends that impact PPC performance
Understanding macro trends is crucial for making informed decisions in PPC. Here are tips for setting up the right monitoring processes.
How to handle PPC landing pages for SEO
Unoptimized webpages can hurt SEO. Here's how to ensure PPC landing pages don't impact your organic search performance.
Hitwise halts some reporting services in wake of Jumpshot’s closing
SEMrush and Moz, which also used Jumpshot data, say their reports remains reliable without it.
SearchCap: Bing Ads rolls out new bidding strategies & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads rolls out Target CPA & Maximize Conversions bidding strategies Jul 30, 2018 by Ginny Marvin A campaign only needs a minimum of 15 conversions within the past 30 days […]
SearchCap: Adwords retired, SMX Advanced recap, Smart Campaigns launched & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Home and Chromecast device currently offline Jun 27, 2018 by Barry Schwartz Google can only respond “sorry, something went wrong, try again in a few seconds” at this moment to […]
3 logical myths about rankings that can destroy a business
Even the most intelligent people can make decisions based on incorrect assumptions. Columnist Dave Davies breaks down three SEO myths that even rational people believe.
Here’s how Google’s own ads impact bids & pricing in AdWords auctions
Google takes steps to minimize the impact of its ads on CPCs, but advertisers pay as if Google didn’t win its ad positions, not as if Google didn’t bid at all.
SearchCap: Google search spend report, organic traffic & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: US Google search spend was flat, but mobile spend jumped 55 percent in Q2Jul 14, 2016 by Ginny Marvin Compared to a year ago, IgnitionOne customers spent substantially more on […]
Domain Level Metrics’ dashboard aggregates metrics from Moz, SpyFu, SEMRush & others
The new product, free during its beta phase, displays everything from the tools’ APIs.
Performing a manual backlink audit, step by step
Need to get rid of problematic or unnatural backlinks and not sure where to begin? In this helpful how-to, columnist Dave Davies outlines his process for performing a manual backlink audit.
Up-Close @ SMX West: Life After “Not Provided”
Last September, Google confirmed it was encrypting search term information, rendering previously available keyword data “not provided” and leaving many website owners in the dark. While most SEO professionals managed the loss of search terms without suffering major disruptions in their SEO efforts, SMX West’s “Life After Not Provided” panel offered tactical insights for those […]
Move Over, Wikipedia: Amazon May Be The King Of Google Rankings
While the SEO industry has spent years decrying how well Wikipedia seems to dominate Google’s rankings, it may be that Amazon.com is the real king of visibility. For most of the past 18 months or so, Amazon has shown up on the first page of Google search results more often than Wikipedia and currently lands […]
SearchCap: The Day In Search, December 12, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Seven Mobile SEO Myths Exposed Not too long ago, the article Mobile SEO is a Myth got a lot of people fired up about the foolish notion that mobile SEO is […]
SearchCap: The Day In Search, March 7, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hot At Sphinn: Google’s Farmer Update, How It Should’ve Worked & SEO Help For Affected Sites It should be no surprise that Google’s Farmer update (AKA “Panda” update) dominated the conversation […]
SearchCap: The Day In Search, August 23, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Back to School Time: A Refresher Course on Writing Great Ads In this month’s column, we’ll take a quick refresher course on what goes into writing great ads and then we’ll […]
Essential Competitive Intelligence Platforms For Your PPC Toolbox
It’s important to keep a well-stocked search marketing toolbox. Third party technology vendors offer a wide variety of discovery and management tools and are absolutely vital in the research phase. A few weeks ago we took a look at some tools that allow you to upload and then track keywords on major search engines to […]
Fortune 500 Still Clueless About SEO, Study Says
Despite spending millions of dollars on paid search, Fortune 500 companies continue to fail when it comes to natural search visibility. That’s the conclusion of “Natural Search Trends of the Fortune 500: Q4/2009,” the latest study released today by Conductor, a New York-based SEO services/technology firm. Some key takeaways from Conductor’s survey of Fortune 500 […]
Another 5 Search Tools You May Not Know … But Should
Wouldn’t it be great if you could use a search engine without needing to touch your mouse? You know, type your query and then scan and even click through to results without actually clicking the mouse button? Or maybe you’re looking for an alternate source of search advertising data, like how many advertisers are bidding […]
SearchCap: The Day In Search, December 8, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Dear Santa, All I Want For Christmas Is A SEM Super Tool
In The Trenches is a spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today’s in-depth look: Creating a SEM Super Tool and a contest for search engine marketers: Calling all search geeks: PPC management tool vendor Marin is running an […]
SearchCap: The Day In Search, September 29, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, July 25, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.