How to train Claude to sound like your brand
If Claude keeps writing beige, the problem is probably the brand rules you never gave it. Train AI on your voice, tone, visuals, and style.
Topic: Starbucks
PPC tracking for beginners: how to track clicks & conversions
Master the basics of tracking clicks & conversions with pay-per-click marketing.
Two things you need to turn PPC campaigns into winners
How account blueprints can drive flawless execution of your PPC strategy.
Microsoft Advertising launches sweepstakes for advertisers
Entries are open for agencies in the U.S., Canada (excluding Quebec), U.K., Ireland, Netherlands and Germany.
PPC and machine learning: Where do we draw the line on automation?
During SMX Advanced, Frederick Vallaeys and Brad Geddes examine automation and need to understand the potential impact of unintended consequences.
Three ways local businesses can survive the on-demand threat
How worried should brick-and-mortar businesses be about companies like Amazon? Columnist Adam Dorfman weighs in with some thoughts on how local players can stay competitive.
Excited about Google’s new map ads? You should be!
Google Maps ads are changing to help local businesses become more visible. Columnist Will Scott discusses the four features you should be most excited about.
Google iOS Search App Now Has “OK Google” Voice Activation, New Notifications, Reminders & Cards
Google released a new version of its iOS Search App today, with an extensive list of updates, including new notifications, reminder alerts, cards and a handsfree search activation feature. With the 3.1.0 version of the iOS Search App, those with the iPhone 4s or higher can say, “OK Google” or touch the mic to start […]
SearchCap: The Day In Search, May 31, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google To Chinese Searchers: Your Search Interruptions Are Not Our Fault Google announced on their blog that they have noticed an increase in complaints from searchers in mainland China. The issues […]
Google Penguin & Panda Talk Now In Coffee Shops & Elementary School
As Google becomes more mainstream you hear random people in coffee shops, the grocery store, church and even kids in elementary school talking about Google’s updates. Google’s head of search, Amit Singhal, tweeted early this morning that he was at a local Starbucks and overheard a conversation that proved to him that Google’s latest updates […]
SearchCap: The Day In Search, October 13, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook On Social Search: ‘We Want To Work With Everybody’ That was a statement Facebook CEO Mark Zuckerberg made in response to a question at the end of the Bing-Facebook press […]
Live Blog: Right Time, Right Place – Location Services & Marketing
I’m at TWTRCON today, where the “Right Time, Right Place” panel will look at location services and marketing. We’ve got both Foursquare and Gowalla taking part.
Twitter: The Impending Local Search Tsunami?
Last week at the Chirp conference, Twitter announced three big initiatives that have the potential to collectively rock the world of local marketing:
Search In The Year 2010: Part Two
Several weeks ago (seemingly years) Just Behave featured Part One of the summarized interviews with my personal dream team of search usability: Jakob Nielsen, the Web’s best-known usability guru Marissa Mayer, Google’s VP of user experience and interface design Michael Ferguson, one of the architects of Ask’s unique user experience Larry Cornett, the VP of […]
Local Data: Not Sexy Just Critical
A few weeks ago Steven Aldrich, a VP of strategy for small business software (and now marketing) company Intuit, delivered a speech in which he presented an amazing statistic. According to Aldrich, roughly 6 million businesses are started annually in the U.S. but another approximately 5.6 million go under. Think about it. From the point […]