Microsoft taps Amazon DSP as preferred partner
Microsoft’s shift to Amazon DSP gives advertisers access to Amazon’s data-driven targeting and premium inventory as it phases out its own DSP.
Topic: Strategic partnership
Pinterest announces major ad partnership with Google
The collaboration makes Google the second third-party ad partner for Pinterest, following its multi-year collaboration with Amazon.
Pinterest and Amazon team up for multi-year ads partnership
The partnership will be a multi-quarter implementation, which will begin rolling out later in 2023.
Microsoft, BigCommerce team up to launch new marketplace Ads and Listings
The new collaboration allows BigCommerce merchants to reach millions of potential new customers across the Microsoft Advertising Network.
Yahoo Signs Deal With Oracle To Attract New Users Via Java Installs
Yahoo hopes to repeat the success of last year's Mozilla Firefox partnership, which grew its search share in the U.S.
Microsoft & Getty Images Announce Partnership & Drop Infringement Lawsuit Over Bing Images
On Monday, Getty Images dropped their lawsuit against Bing Images and on Tuesday they signed a new partnership deal with Microsoft.
Yelp and YP Enter Into “Strategic” Content, Distribution Partnership
YP and Yelp have announced a strategic partnership that will in the near future provide YP advertisers with an enhanced presence on Yelp and effectively bring Yelp into the YP Local Ad Network. There is probably a revenue sharing deal in the background but the parties declined to discuss terms. Yelp has existing content deals […]
Yahoo Announces Secure Search Partnership With AVG
Yahoo and AVG announced a new partnership deal where Yahoo will power AVG’s secure search, which will protect AVG’s customers dangerous websites and online threats. The process uses AVG’s LinkScanner technology to protect their users from malicious web sites. As we reported a couple of days ago, there was an 80% increase in the number […]
Bing Does Local Content Deal With Yelp
Bing has done a deal with Yelp in which the latter’s reviews and content will be heavily integrated into Bing Local pages. According to the press statement put out by Yelp this morning, “Yelp will surface content including, review snippets, photos, business attributes, and more, to Bing users in the U.S.” The content appears on […]
Microsoft And Nokia Unify Maps On PC, Mobile
Microsoft and Nokia announced the fruit of their recent mapping collaboration today. Each company has a blog post describing what’s changed and improved (Bing, Nokia). The effort comes out of the companies’ strategic partnership in mobile. As part of that arrangement Microsoft is relying heavily on the Nokia-Navteq mapping and data infrastructure. Nokia for its […]
Apple Renews Maps Deal With Google — What’s Up With That?
Last night Danny posted about Eric Schmidt’s on-stage interview at the D9 conference in Southern California. Among the many things Schmidt discussed was a renewal of Apple’s deal to use Google Search and Maps on iOS devices. Although this was first reported last week, it still comes as a something of a surprise — at least […]
Bing Travel & Kayak Announce Partnership
In a post on the Bing blog made earlier today, Bing Travel and Kayak have joined forces, as the two travel search engines announced a formal partnership to provide searchers with more comprehensive results. In the next few weeks (no specific timeline has been shared yet), Kayak will begin serving flight search results to Bing […]
SMX East 2010 Slide Video: Retargeting: The New Behavioral Ads
Retargeting: The New Behavioral Ads Presentations from SMX East, October 2010 Traditional search advertising matches keywords with specific searcher queries. This works fine if a searcher clicks your ad, sees your landing page and buys, subscribes or does whatever else you want them to do. But the real world is messier, with searchers often needing […]
With Deeper Facebook Integration, Is This Yahoo’s ‘Tom Jones Moment’?
First the news, which has already been widely reported: Yahoo is more deeply integrating Facebook on its homepage and across many of its properties. It has also changed the name of “Yahoo Profiles” to “Yahoo Pulse” (currently not working) and made the property more of a social media dashboard that manages sharing with third party […]
The Yahoo-Nokia Deal: Some Details & Perspective
Yahoo and Nokia made their anticipated partnership announcement this morning in New York. The public elements of the deal include the following: Nokia will be the exclusive, global provider of Yahoo!’s maps and navigation services, integrating Ovi Maps across Yahoo! properties, branded as “powered by Ovi.” Yahoo! will become the exclusive, global provider of Nokia’s […]
Yahoo To Broadly Integrate Twitter Across Properties
Earlier this evening Yahoo announced that it had deepened its relationship with Twitter and would be integrating Twitter’s feeds and content across its network: The partnership integrates Twitter’s real-time social experiences with Yahoo!’s global network of nearly 600M people. Together with the recently announced Facebook integration, this relationship is a key part of advancing Yahoo!’s […]
The End of Yahoo Shopping? Company Substantially Outsourcing To PriceGrabber
Relatively quietly Yahoo has decided to outsource most of Yahoo Shopping to PriceGrabber. This is analogous to what Yahoo is doing with Microsoft-Bing in search — just not with Microsoft. Merchant listings will now come from PriceGrabber and e-commerce sellers will only be able to get into Yahoo Shopping via PriceGrabber or Yahoo Search (Bing). […]
Best Buy: “Would You Like A Google App With That?”
In the increasingly high stakes game of mobile search, Google is leaving almost nothing to chance. Take the company’s very interesting new partnership with Best Buy stores for example. According to the Google Mobile Blog: We’re happy to announce today that we’ve partnered with Best Buy Mobile to make Google Mobile App available through Best […]
Yahoo Wins Mobile Carrier Relationship From Google In Germany
Yahoo reported today that the company had “entered into an exclusive, multi-year, partnership with O2 Germany to become the preferred partner for mobile search and services, displacing Google.” Paid search results are reportedly part of the deal (and likely a revenue share as well). According to press materials: O2 users now have direct access to […]
Report: Microsoft & Google Fighting Over Who Will Be Twitter Search Partner
It was the best of times, it was the worst of times. That’s what it must feel like right now at Twitter, which has become incredibly hot over the past several months. The pressure is building. Who will buy it? How will it be monetized? What sort of tool or service will it evolve into? […]
Battlestar Galactica Meet Google TV Ads: Deal With NBC Universal Cut
Just in — and brief because it’s the end of the day — Google and NBC Universal have reached an agreement that will see the TV ads that Google sells coming to NBCU cable channels including SciFi, Oxygen, MSNBC, CNBC and others. The full release is below:
Publicis & Google In Technology, Media-Planning Partnership
Paris-based Publicis Groupe is one of the four largest ad agencies in the world, with a portfolio of subsidiary brands that includes Leo Burnett Worldwide and Saatchi & Saatchi, among many others. In late 2006, the firm also bought online ad agency Digitas. Reuters is reporting that Publicis and Google are “combining their expertise to […]
Yahoo To Partner With Mobile Operators In Taiwan, South Korea, Hong Kong & Malaysia
Yahoo to announce new Asia mobile tie-ups from Reuters reports Yahoo is expected to announce several partnerships with mobile operators in Asia. Yahoo is in talks with operators in Taiwan, South Korea, Hong Kong, and Malaysia. Yahoo’s President, Susan Decker, said: We will have a number of announcements in the months ahead, even days and […]
Microsoft Teams Up With Nokia To Provide Windows Live For S60
Microsoft and Nokia team up to offer Windows Live on S60 devices from the LiveSide Blog reports Microsoft and Nokia, in a new agreement, will begin to allow S60 device owners to use Windows Live suite on their devices. The rollout will be across 11 different countries, and you can find in the Windows Live […]
Microsoft Completes aQuantive Acquisition, Creates ‘Advertiser and Publisher Solutions’ Group
Microsoft has officially completed the acquisition of aQuantive Inc., which includes agency Avenue A | Razorfish and the Atlas ad-serving platform. The acquisition was the largest in Microsoft’s history, valued at roughly $6 billion. The company has also simultaneously created a new group that it’s calling the “Advertiser and Publisher Solutions Group.”
Yahoo Announces Evolution Of Newspaper Consortium With Search Distribution
Yahoo has expanded its newspaper partnerships to 12 newspaper publishing companies, with 264 newspapers across 44 states. Out of mutual necessity, the relationship originally coalesced last November around a partnership with Yahoo HotJobs, but there was clear expansion potential. Yahoo now becomes the exclusive paid-search provider to the participating papers, and both sides will apparently […]
Google Partners With LG & Mobile Handset Maker Deal Chart
Google has gained another mobile phone handset partnership, this time with LG. As of the second quarter of this year, selected LG handsets shipped throughout the world will be preloaded with mobile versions of Google software, including Google Maps, Gmail and Blogger. Yahoo signed a similar deal with LG in February. It’ll be interesting to […]
Yahoo Go For Mobile Goes “Gamma,” LG Partnership Announced
Yahoo Go For Mobile 2.0, which was released last month, has now gone "gamma" says Yahoo. What’s gamma? Last year, Yahoo’s Flickr photo sharing service had new features were deemed beyond the beta testing phase but still not final. So, they announced a gamma phase. Now Yahoo’s doing the same Yahoo Go. It feels mainly […]