SearchCap: The Day In Search, March 19, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Bing Fires Two Marketing Execs Over Vendor Issues
Microsoft has seemingly spared no expense on pushing its Bing search engine at star-studded entertainment events, such as the recent Sundance film festival. But those expenses seem key to news today that two Bing executives have been fired for “ mismanagement of company assets and vendor procurement,” according to Microsoft. Ad Age appears to have broken […]
- Rates Increase Saturday for Search Engine Land’s SMX Advanced Conference – Register!
Time is running out! Super Early Bird rates for Search Marketing Expo – SMX Advanced expire this Saturday, March 24th. Register now to attend the only conference designed exclusively for experienced search marketers. Now in its sixth year, SMX Advanced is a fast paced, engaging, and intimate experience that emphasizes sharing ideas and networking with […]
- Google Places Ranking Factors – The PhD Version
Bizible, a start-up that makes local marketing software for SMBs, approached me recently* to preview the results of a Google Places Ranking Factors study they had conducted and I was intrigued enough by their findings to share some of them here. Bizible’s team is made up of former Bing AdCenter guys and counts a PhD […]
- One URL To Rule Them All For Mobile SEO
A core element of mobile SEO is to determine where the mobile content will reside in relation to that of the standard desktop orientated site. This debate was even broached a year ago. What Are The Mobile SEO URL Options? Same URL or One URL strategy An m. subdomain A third party site for mobile pages […]
- The Latest & Greatest On SEO Pagination
Technical SEO topics such as pagination are near and dear to my heart. This article will build upon and update my previous treatment of pagination and SEO. I’ve written and presented often on pagination for SEO. Why so much attention on this subject? The reason is simple: it can be a big, hairy deal for […]
- 3 Common PPC Ad Copy Flops
For many years, I’ve been participating in sessions/panels where I comment on PPC ad copy volunteered by an audience. As crowds tend to go wild for this type of session, in this article, I’ve decided to focus on some bad PPC ad copy and provide several fixes to improve it. Ad #1 In this ad, […]
- Google Webmaster Tools Crawl Errors: How To Get Detailed Data From the API
Earlier this week, I wrote about my disappointment that granular data (the number of URLs reported, the specifics of the errors…) was removed from Google webmaster tools. However, as I’ve been talking with Google, I’ve discovered that much of this detail is still available via the GData API. That this detail was available through the […]
- Video: Google’s Susan Wojcicki Keynotes SMX West 2012
Susan Wojcicki, Google’s SVP of Advertising, spoke at our recent SMX West search marketing conference in a keynote conversation with Search Engine Land’s Danny Sullivan and Chris Sherman. The conversation covered many different topics — not just the advertising side of Google where Susan is most heavily involved — from privacy issues to mobile marketing […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- How Real Is Social Media Fatigue?
- Facebook’s Choice — Make History, Or Be History
- Apple To Use Nearly Half Its $100B Cash For Stock Buyback, Dividend
- Mobile Referrals & Demographic Data Now Available On Facebook Insights
- Marketing Biz: Patent Infringement, PayPal “Here” Payment System & No Idea Is A Good Idea
Search News From Around The Web:
Business Issues
- Yahoo Decides to Fire Its Brightest Tech Minds. Facebook Will Gladly Take Them., PandoDaily
- Kansas City: Kansas regulators say Google can offer video services, www.bizjournals.com
Local, Maps & Mobile
- Get Traffic Conditions in Norway, New Zealand, and Hong Kong, Google LatLong
Link Building
- Using Memes For Gaining Traffic and Links, seopositiveltd.com
- A Research-Based Guide to Brainstorming Linkbait – or Anything Else, SEOmoz
Searching
- 42Floors Launches Commercial Real Estate Search Tool, BetaKit
- Why is Ask.com Such a Bad Search Engine?, SEO Theory
- Yandex Implements Real-Time Bidding Technology, Yandex
SEM Industry
- Archived Places Forum Posts, Mike Blumenthal
- Predicting SEO Changes in Rankings, Algorithms, and Penalties, SEO By The Sea
SEO & SEM
- Google Instant Answers: Rich Snippets & Poor Webmasters, SEO Book
- 8 Ad Optimization Expert Tips to Lift Paid Search CTR & Conversion, Search Engine Watch
- Adwords Express Changing Ad Titles Depending on Search, Mike Blumenthal
- Benefits vs. Features: What Makes a Better PPC Ad?, Search Engine Watch
- Google’s Maile Ohye & Susan Moskwa To Host Webmaster Hangout On Google+, Search Engine Roundtable
- Google’s Upcoming Algorithm Change: “Overly-Optimized Sites”, NineByBlue
- How much time should I spend on meta tags, and which ones matter?, YouTube
- How to Rank on the First Page of Google Through Videos, Quick Sprout
Social Media
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