The brand-to-links ratio revolution
Google and Bing now weigh brand mentions and citations alongside backlinks. Learn how to optimize your brand-to-links ratio for modern SEO visibility.
Topic: The Economist
How to manage SEO campaigns during economic downturns
Keep your marketing strong in tough economic times with insights on consumer behavior, market analysis and long-term positioning.
AI can’t write this: 10 ways to AI-proof your content for years to come
Despite all the hype, AI still fails at many areas of content creation. Here's how you can double down on things only humans can do.
This day in search marketing history: February 17
Microsoft introduces the Bing Network, plus: Standard Shopping campaigns, Google Panda eats Demand Media, Google Social Search and more.
Seizing your data destiny: Google delays third-party cookie phase-out
As it turns out, third-party cookies are a tougher cookie than we thought.
Common Shopify SEO pitfalls and how to avoid them
What Shopify store owners and SEOs can do to overcome platform challenges and rank higher.
Replay: The ins and outs of Shopify SEO
Go Fish Digital’s Chris Long and The Economist Store’s Ron Diorio share what SEOs and store owners need to know about setting up shop on the burgeoning e-commerce platform.
Live with Search Engine Land
Live with Search Engine Land is a series of live discussions, presentations, tutorials and less formal meetups led by the editorial team at Search Engine Land. No matter the format, we want everyone to stay sharp and up-to-date on tactics and best practices. These weekly meetups are about giving great marketers a platform to inform, […]
How AI is disrupting major industries
Advances in artificial intelligence tend to provoke polarizing reactions for most people. One, a dystopian anxiety where humans huddle in fear of their metallic overlords. Or two, a utopian futurist society where humans are freed from mundane labor and complex challenges are solved by machines. Wherever you fall on the AI anxiety spectrum, the […]
SearchCap: Google Algorithm Update, Android Apps In Search & 16 Product Listing Ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Core Algorithm Updates Continue As SEOs Notice Weekend Google UpdateJan 18, 2016 by Barry Schwartz Another Google update this weekend has been confirmed, but it is a core update, not […]
SearchCap: Google Panda Losers, Right To Be Forgotten & Google’s 16th Birthday
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: An AdWords Script To Make Exact Match, Well…Exact Many of you will have heard about Google’s decision to terminate exact match (at the same time as telling us that it’s for […]
SearchCap: The Day In Search, February 17, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Starbucks & The Economist Admit To Using Google+ For SEO More Than Social Last Friday, a New York Times report on Google+ spotlighted Starbucks and The Economist as two brands currently […]
Starbucks & The Economist Admit To Using Google+ For SEO More Than Social
Last Friday, a New York Times report on Google+ spotlighted Starbucks and The Economist as two brands currently using Google+ to impact search efforts. Alex Wheeler, Starbuck’s vice president of global digital marketing, told The New York Times, “When we think about posting on Google+, we think about how does it relate to our search […]
2011: The Year Google & Bing Took Away From SEOs & Publishers
Increasingly over the years, search engines — Google in particular — have given more and more support to SEOs and publishers. But 2011 marked the first significant reversal that I can recall, with both linking and keyword data being withheld. Here’s what happened, why it matters and how publishers can push back if Google and Bing don’t […]
SearchCap: The Day In Search, September 4, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Forcing Some Searchers Into 20 Search Results For some searchers, Google seems to be forcing them into 20 or more search results on a page. By default, Google shows searchers […]
Google Launches “Google Internet Stats”
It appears Google has pulled together a bunch of statistics throughout the web and created a small landing page named Google Internet Stats on the Google UK front. The page explains that this service “brings together the latest industry facts and insights together in one place.” Google collected this data from many third party vendors, […]
SearchCap: The Day In Search, December 8, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Microhoo At One Week 1: Decision Nears? Yahoo Brand To Survive?
Has it only been a week since Microsoft thought it was a nice day for a Yahoo wedding? Indeed, so. And what’s happened since? Rumors that Yahoo is nearing a decision, while Microsoft’s Steve Ballmer seems to want to encourage his potential new employees that a Yahoo brand will survive. Let’s do the news.
SearchCap: The Day In Search, February 6, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.