Topic: United States Postal Service

AdWords Callout Ad Extensions Roll Out, Offer More Text In Search Ads

Today, Google announced the roll out of callouts, a new ad extension in AdWords that allows advertisers to show off unique offers and benefits of their sites, products and services with an additional line of text in their ads. Advertisers can use callouts to promote free shipping, around-the-clock customer service and price matching, as in […]

How To Reduce Landing Page Clutter For Optimal AdWords Performance

When it comes to optimizing PPC landing pages, marketers often think about beefing up page copy, adding trust signals, or including eye-catching graphics. What they often neglect to consider are ways to reduce page clutter — ways to make the information on your landing page easier to read, or ways to visually enhance the most […]

Google’s Valentine’s Day Logo By Robert Indiana

Google is featuring their Valentine’s Day logo, designed by Robert Indiana. Robert Indiana designed the 8 cent love stamp back in 1973. Google decided to use that design towards the 2011 version of their Google Doodle for Valentine’s Day. The logo is not a typical standard “doodle”-like version of their logo. Typically, the letters of […]

What You Can Learn About Social Media from Woot.com

Woot.com redefined deals on the web and created a huge social presence along the way. The Woot blueprint is a great example of how to not only move merchandise but also how to breed raving fans across a variety of mediums. In case you have been living under a rock and haven’t heard of Woot, […]

AOL’s List Of Lists – Top Searches 2009

AOL has weighed in with a heavy hitting list of 2009’s top searches in the categories below. AOL’s top searched celebrities for 2009 michael jackson robert pattinson rihanna farrah fawcett kim kardashian megan fox jon and kate miley cyrus patrick swayze natasha richardson Oh, Edward. Patrick Swayze should roadhouse you from heaven. It surprising that […]

SEO

Ask: The Most Burning Questions Of 2009

In true Ask fashion, we’ve got the answers (well…not complete answers) to what the most popular questions were on Ask.com during the year.  According to Ask.com, visitors are three times more likely to type search queries in the form of a question. Holding steady at 50 million visits per month (October 2009, ComScore), question based […]

Bing’s Very First List Of Most Popular Searches

Technically, it is Bing.com‘s very first appearance since officially launching as the decision engine, halfway through the year (see: Meet Bing, Microsoft’s New Search Engine) in early June. Coupled with an $80 million dollar advertising campaign to rebrand the new search engine (formerly Live Search) and attract new users, it may have actually worked – […]

How Much Detail Do Product Detail Pages Need?

Can an ecommerce store’s product detail pages bog a visitor down in too much detail? Can you provide the wrong information and leave people with unanswered questions? My friend and occasional client Michael runs Greek For Me, an apparel store for Greek fraternities and sororities. He recently asked me for usability consulting to help him […]

PPC

Pain Reliever Pages

I’ve been thinking a lot about landing pages lately. Last time, I talked about getting multivariate landing page testing straight. Today, I’ll look at a specialized offer technique that employs what I’ll call a Pain Reliever Page (PRP). A PRP is problem-based (or pain-specific). It addresses a specific consumer issue and attempts to alleviate a […]

PPC

How To Solve Communication And Differentiation Problems

Last week, Page Zero Media held a seminar in Toronto called Winning the Paid Search Game. In the intensive half day seminar, we focused on tactical PPC issues like ad copy generation, landing page optimization, and the differences between the search engines. But strategy is possibly even more important than tactics – envisioning the “endgame” […]

SEO

What SEO/SEM Professionals Should Know About Website Usability

In an effort to differentiate themselves from competitors, many SEO/SEM firms come up with interesting unique selling propositions (USPs). Some SEO/SEM firms emphasize search engine advertising and create quite useful tools to help manage PPC campaigns. Some SEO firms specialize in training, again creating tools that help newbie and experienced SEO professionals optimize existing web […]

Senate Hearing On Google-DoubleClick & Post Office Metaphors

After all the buildup to yesterday’s hearing in the US Senate on the Google-DoubleClick deal, the actual hearing itself sounded to be a bit anti-climatic. Below, a look at what was said and how it doesn’t seem like it will influence the ultimate decision by the US Federal Trade Commission one way or the other.