YouTube Analytics now shows top-earning Shorts, Videos on Demand, and Lives
Creators can utilize this data to make informed decisions about how to best optimize future content.
Topic: Video on demand
NBCUniversal, Google competing to help Netflix deliver ad-based option
Exclusivity and data sharing are some of the considerations Netflix is examining for a lower priced ad-supported partnership.
Meta introducing new monetization tools for creators on Facebook and Instagram
Competing for creators' attention, Meta is rolling out additional tools and updates allowing for further monetization on its platforms.
YouTube Select: YouTube’s new premium advertising program adds connected TV targeting
Brand advertisers will be able to target TV screen viewing for the first time.
All the right marketing technology for advanced TV media buying
Every marketer, regardless of discipline, has a holy grail in mind. For analysts, it may be having a holistic view of the customer journey. For creatives, it may be having the team and tools to conceptualize and generate impactful experiences. And for media buyers, it may be the ability to take a single media plan […]
Bing search app for iOS & Android gets new music, video & map features
Bing's making it easier to find song titles, as well as add Netflix and Amazon movie titles to your watchlist on mobile.
CPV Definition (Cost Per View)
CPV means the price that gets paid when a video ad is played. In general, the video doesn’t have to be watched the whole way through to cause a payout – just started. In some video advertising models, this price is also paid when someone clicks on a video ad. For example, if you pay […]
Pre-Roll / VOD
Pre-Roll is commonly used to refer to any type of video advertising. It is also often called Video-On-Demand (VOD) in online advertising. Pre-Rolls are an incredibly effective yet expensive form of advertising. They are prevalent across most sites with any amount of video content and are highly sought after by marketers and ad networks alike. […]
Google Partners With ESPN To Deliver 2014 World Cup Video Highlights
Google has partnered with ESPN to deliver video highlights for World Cup related searches. Those searching for World Cup information may see links to ESPN clips within special informational boxes that now show up at the top of Google’s search results, as Google shared today. For example, a search for World Cup brings up a […]
Google Testing More Ads On Knowledge Graph Panels: Google Play Gets The Spotlight
In December, we reported that Google is testing ads on Knowledge Graph panels. The example then was an ad for local car dealership appearing on the car knowledge graph. We’re now seeing ads on the knowledge graph for movie streaming rentals that give Google Play the VIP treatment. Below is a screenshot showing the ads […]
Google Now Adds Google Now “Launcher,” Video On Demand Providers, Airbnb Reservations & More
Engadget reports Google has quietly rolled out several enhancements to Google search app for Android, bolstering Google Now features on the Nexus 5 and some other devices. Here are the changes that were labeled “bug fixes and performance improvements” in the Google Play store for the app. The most noticeable change is that the Nexus […]
New Android Market Better, Offers Movie Rentals
Perhaps the best thing about the new and improved Android market is movie rentals. For others it may be books and still others may like the easier app discovery. For me it’s movies. The online Android market has had movie rentals but they haven’t been available directly on the phone until now. The new Android […]
YouTube Declares Intention To Compete In On-Demand Movie Rentals
Google’s YouTube today announced plans to add around 3,000 movies for on-demand rental on its service, effectively declaring its intention to compete with Netflix, Amazon, and Hulu. While YouTube has largely been known for quirky independent fare, the new content will include well-known flicks from major studios, including classics like Caddyshack and new releases like […]
Google Challenges Apple, Netflix, Hulu with Video Rentals Service
Google is about to launch a premium video on demand service through YouTube that will directly challenge iTunes, Netflix, Hulu and even cable TV. In the past YouTube tested video rentals (and has continued to do so) but the titles were limited and the results have been muted. The new service appears to be called […]
Internet-To-TV Players Compared: Roku, Apple TV, Boxee & Google TV
Looking to stream movies or television content from the internet to your TV? There are a variety of streaming media players on the market. The chart below provides an at-a-glance look at how the leaders — Roku, Apple TV, Boxee Box and Google TV — measure up against each other.
Report: Google’s YouTube To Offer Streaming Pay-Per-View Hollywood Rentals
Google plans pay-per-view films from the Financial Times reports Google is in talks with several major Hollywood film companies to offer a pay-per-view service of their films. Reports say that the streaming movie service from YouTube will bring these movies to online consumers at about $5 per movie. The movies would not download to the […]
Clicker Launches iPhone App, Against Backdrop Of TV Changes, Disruption
Social TV guide Clicker, also sometimes called “TV Guide for the internet,” launched its iPhone app this morning. An iPad app is on the way. It’s cool and useful and it contains some, but not all content, available on the Clicker.com site. Here’s the list of the app’s content and features per the Clicker Blog: […]
“TV Guide For The Internet” Clicker Comes Out Of Beta
The label, “TV Guide for the internet,” doesn’t fully capture the intent or the extent of Clicker. We first wrote about the site when it appeared at the TechCrunch50 event. It was then in a closed beta. However today, a mere 58 days later, the site launches to the public with a number of new […]
YouTube Moves: Google TV Ads And More Premium Content
YouTube is clearly evolving before our eyes — from a site that was largely about viral, user-generated content (UGC) to a premium content destination that may one day be a viable replacement for cable TV. First the news. Google/YouTube has signed deals with more studios to expand the range of full-length TV and movies content […]
Search As Television’s Savior?
Nielsen Research came out with interesting statistics on overall video consumption last week indicating that total TV consumption reached record levels when considering traditional broadcast video, time shifted video, web video and mobile video. This seems to fly in the face of the predictions that online video is cannibalizing the traditional business model. The web […]
TV Is Dead: Long Live Distributed Video
Almost since its mainstream introduction in the 1940s and 1950s, television has been the dominant mass medium. Today, television ad revenues in the US are estimated to be between $60 and $70 billion. But the internet, like cable TV and DVRs before it, is shaking up the industry and fundamentally changing consumer behavior. There are […]
Sony In Video Deal With Google & Viacom Deals With Five Competing Online Video Providers
Sony has announced a deal to provide Google’s YouTube five-minute clips of some of their most popular TV shows. Some of those shows include “Married With Children” and “Newsradio,” but they plan on adding more shows and even original content in the future. Viacom has agreed to provide videos for distribution on Dailymotion, GoFish, iMeem, […]
Hotly Debated Video Destination Hulu Launches In Private Beta
TechCrunch and Techmeme offer lots of discussion and long posts about the NBC Universal and News Corporation joint video venture and challenge to YouTube: Hulu. The site is not yet open to the public but many of the videos it will be streaming can be seen today on distribution partner AOL. There are both full-length […]
SearchCap: The Day In Search, September 20, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
News Corp. & NBC Universal Sign Video Content Deal With Sundance Channel & TV Guide
News Corp, NBC sign more deals for online venture from Reuters reports that News Corp. and NBC Universal signed video content deals with Sundance Channel and TV Guide for their online video site. Those two providers as well as FUEL TV, Oxygen and SPEED will provide non-exclusive rights to News Corp. and NBC Universal to […]
CBS To Distribute TV Shows Via MSN & AOL According To WSJ
CBS’s Web Reach to Grow from the Wall Street Journal reports that CBS is close to announcing a deal with MSN and AOL over distributing some of their TV shows and other video programming.
NBC & News Corp’s “OverTube” Not A YouTube-Killer — It Might Just Power Those
I’ve been traveling the past three days so am catching up on news — including that of the new supposed YouTube-killer being launched by NBC Universal & News Corp. But while the official release calls this a new "site" coming later this year, more reading makes it clear we’re talking about a video distribution network […]
Viacom To Sign With Joost Over Google’s YouTube
Viacom Charts New Course Online at the Wall Street Journal reports that Viacom announced “broad licensing deal with Joost.” Joost is like YouTube but they specialize in commercial video. The deal allows Joost to include “hundreds of hours of programming from Viacom cable networks such as MTV, Comedy Central and Spike as well as movies […]