Yahoo was the original search giant, when it first launched back in the 1990s. Google has long since eclipsed it in popularity as a search engine, but Yahoo still has a significant share of search activity. 2011 will be a key year for Yahoo. By that time, if not sooner, Yahoo plans to give up […]
Silicon Alley Insider is reporting that talks are underway about a possible Yahoo acquisition of the hot local check-in service Foursquare. SAI isn’t naming names, but cites “a source close to bankers involved in Foursquare’s current fundraising efforts,” who says the price tag would be “around $100 million.” A “source close to Yahoo” is quoted […]
In a sign of continued trimming at Yahoo, the company has announced that it’s closing the Yahoo Publisher Network (YPN) — Yahoo’s counterpart to Google’s Adsense — as of April 30. YPN was launched about five years ago, but never formally advanced beyond the “beta” label. A Yahoo spokesperson gave us this statement confirming YPN’s […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The next Yahoo program to be discontinued are the Yahoo Publisher Network RSS ads. Here is an email I just received from Yahoo: We wanted to let you know that we are closing our Ads in RSS program effective February 2, 2009. We have ended this beta program to focus on other more broadly used […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The PPC Hero blog said they received an email from Yahoo that they are shutting down Yahoo’s contextual network ads in the United Kingdom. This product is named Content Match, which allows Yahoo Publisher Network publishers to display Yahoo ads on their sites. Yahoo matches the advertiser’s ads by the contextual relevancy of the page’s […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Click Forensics has released their estimated 3rd quarter click fraud numbers that they track. The numbers remain pretty much the same, at least as it pertains to the overall estimated industry average click fraud rate. The rate is now 16.0%, down from last quarter’s 16.2%. The main change was that botnets were said to be […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
With automated tagging, Web links can surprise from the Associate Press reports that the Yahoo Shortcuts feature aided in placing inappropriate content on AP’s content. Yahoo Shortcuts is a feature that allows publishers to enhance their content by adding Yahoo content around the words in the articles or blog posts. In this case, there was […]
TechCrunch reports that Microsoft is testing their self-service AdSense/YPN product named Content Ads. The truth is, as TechCrunch said in an update to his post, they have started this pilot earlier this year. I have a post at the Search Engine Roundtable linking to the pilot enrollment form. Content Ads is still a very exclusive […]
Valleywag has screen captures of a new Yahoo web site, reportedly launching February 26th, named Yahoo Buzz Beta. Yahoo Buzz will be similar to Digg, but will start only with 100 sites allowed into the system. After the initial beta period, all sites that are accepted into the Yahoo Publisher Network will be allowed to […]
Click Forensics, the company that maintains the Click Fraud Index, a network that monitors and reports on data gathered from more than 4,000 online advertisers and their agencies, has released its most recent quarterly report on click fraud. The company found that the overall industry average click fraud rate rose to 16.6 percent for Q4 […]
Yahoo Serving Images in Sponsored Search Listings from Search Engine Journal reports the Yahoo Directory is displaying image ads near the sponsored results. The images appear on the left hand side of each sponsored result within the directory pages. The images appear to be hosted by ImageAdvantage and draw your eyes to those ads. For […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
As expected, Yahoo has just informed me that they will be launching a new advertiser feature named “Blocked Domains” this month. Blocked Domains will allow Yahoo advertisers to block their ads from showing on up to 250 domains within the Yahoo Publisher Network and distribution network.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Yahoo has announced it will acquire Right Media, which operates an auction-based display ad exchange called Remix Media. The move is widely seen as Yahoo fighting back against Google’s recent plans to acquire DoubleClick, which itself is seen as Google jumping more firmly into the display ad network game. Both moves to me underscore how […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
A trio of advertiser and merchant-related surveys bubbled up (or bubbled up to me via an email from Danny) earlier today. They all in one way or another discuss search marketing and/or traffic driving strategies and online spending. There’s a lot of interesting data here for consumption. There are varying sample sizes, populations and methodologies […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Google AdSense updated their program policies today. While most of it was simply clarifying or officially making changes to policies (such as images next to ad units) they also made one major change to publishers who also use ad networks or in-house advertising with ad units that resemble AdSense ad units, or those who do […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
The Yahoo Publisher Network blog announced a new feature to allow publishers to block ads from showing up on the domain or sub-domain level. The feature is called “Ad Blocking” with a large text box, where you enter in domains or sub-domains of sites you would like to block. You can enter in a total […]