Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Mobile Search Beyond Google: In App Search Tools A couple months back, I covered the rise of a new generation of Windows Phones, and how they will slowly bring more mobile […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Attacks Google Shopping With “Scroogled” Campaign, Forgets It’s Guilty Of Same Problems Bing is attacking Google over its shift to a pay-for-play shopping search engine through a new “Scroogled” site, […]
As those of you who read my column know, I believe strongly in the potential of an integrated, multi-platform approach to local search, and the importance of educating small businesses about the various advertising opportunities available to them. Small businesses today often struggle with the idea that local advertising can no longer be executed using […]
By the time this election is over more than $2.6 billion will have been spent by the two US presidential candidates on political advertising. I’ve also seen some estimates that say total political advertising this election cycle will top $6 billion. Yet, remarkably, The Atlantic points to a Google Trends report showing a huge November […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yelp Adds Restaurant Menus (And Images) Following on the heels of Foursquare, YP and a few others in the local segment Yelp is adding restaurant menu information and pricing. With the […]
We know from multiple data sources that more than 90 percent of smartphone owners use maps and local search. We also know from Google that up to 50 percent of mobile search carries a local intent. Now, a new local search study from YP and Street Fight takes a closer look at local search behavior […]
Local search provider and ad network YP (formerly the advertising and directory services division of AT&T) released search and activity data collected from consumers and advertisers on its network in a Q3 Local Insights Report. The report contains findings drawn from its online, mobile and IPTV properties. The YP Local Ad Network represents “573 million […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Webmaster Tools Adds Clarity to Traffic Alerts: What To Do If You Receive One For some time (since at least March), Google webmaster tools has been sending messages to site […]
Two of the major US yellow pages publishers and local search providers, DexOne and SuperMedia are merging in an all-stock transaction. After the merger closes, pending a shareholder vote, the combined entity will have 700,000 advertisers, 3,100 salespeople and revenues of roughly $3 billion. The merger was partly dictated by the need to accelerate the transition from traditional […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What Is In Your Enterprise SEO Toolkit? Enterprise SEO ain’t like the others. As I’ve said before, simply saying “I’m an enterprise SEO!!!” doesn’t make you one. You need different tools, […]
Google has the most complete and accurate local search database in the UK, according to data and analytics firm Implied Intelligence. Previously we’ve published comparable US reports by the company: Yellow Pages Sites Beat Google In Local Data Accuracy Test Bing Ties Yellow Pages Sites For Most Accurate Local Data In these earlier US tests, […]
Local publisher and ad network YP (the private-equity owned combination of AT&T Interactive and AT&T Advertising Solutions) has released its US-focused Q2 “Local Insights Report.” The data in the report are derived from searches conducted across the company’s multi-platform network: “563 million searches and nearly 11 billion impressions in Q1 2012 across the YP Local Ad Network’s 300+ online, mobile, […]
AT&T Interactive released its Q1 2012 “Local Insights Report” (.pdf) earlier today. The report covers search activity on AT&T Interactive’s various properties (online, mobile and IPTV), which together comprise its YP Local Ad Network. The data in the report are gleaned from more than 190 million monthly searches across the network. Below are the overall […]
In the brave new world of “SoLoMo” there are an increasing number of sites and mobile apps competing to help you choose a local business or lead you there. In addition to Google Maps, Yelp and Foursquare there are the venerable yellow pages’ sites and many others. They all get their local data from generally […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Says Panda 3.4 Is ‘Rolling Out Now’ Google has announced the latest in its ongoing updates to the Panda algorithm that targets low-quality websites. And they’ve taken the somewhat novel […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Ask.com Launches New Visual Q&A App “Pollroll” It seems like there are a million apps launching or promoting themselves in connection with the upcoming SXSW conference in Austin, Texas. Among them […]
Doing Offers Right Presentations from SMX East – NYC, NY, September 2011 Groupon popularized social offers, but now just about everyone has gotten into the game. Social offers can be a boon for merchants, but they can also be disastrous if not implemented properly. This session explores the mechanics of offers, when they’re appropriate for […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Use LinkedIn To Improve Organic Visibility I was recently doing some link building for a client and noticed that a LinkedIn profile for their top competitor appeared in the […]
At the recent SEMPO LA Mobile Event (sponsored by AT&T interactive) moderator Danny Sullivan told a story about the early days at Google. As early as 2000, Sergey Brin was telling everyone who would listen about the incredible applications of his search engine on cell phones. Even for a forward thinker like Danny, this seemed […]
Further consolidating the products (or at least their names) in the local and mobile space, Google has re-named Boost as AdWords Express, also stepping up marketing efforts and consolidating sign-up for Express and Google Places. “We’ve seen great success with the product, but we want to change the product name to better emphasize the ties […]
Adding to its LBS portfolio, eBay has acquired Boston-based WHERE.com, which has a popular mobile app and operates a “hyper-local” mobile ad network. Last year eBay bought local product inventory finder Milo.com. The terms of the WHERE deal were not disclosed. Great Mix of Assets WHERE, which began as uLocate, will apparently be housed in […]
After months of deliberation the Yellow Pages Association has changed its name and brand identity to the “Local Search Association.” The name change reflects the transformation of yellow pages organizations from publishers of primarily print directories to multi-platform providers of leads, calls and clicks to local businesses. The organization is also reaching out to new […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Visualizing Google’s Dominance Of Mobile Advertising A report on mobile apps report released today by security firm Lookout is being used to discuss the relative sizes and growth of Apple and […]
There’s a lot of discouraging news for the yellow pages industry these days. A combo of unhappy financial numbers mixed with reorganization and layoffs has demoralized many in the industry. Is it “game over” for yellow pages companies? Not necessarily. Not if leadership works on future strategy. A few years ago, I warned the industry […]
Presentations from SMX East, October 2010 As print yellow pages and newspaper classified ads go the way of the buggy-whip, local search engines and online yellow pages providers are growing fast, especially with the explosive increase in smart phone use where people want location-specific info on demand. For any business that provides products or services […]
Yesterday Google announced that it was shutting down 800-GOOG-411, the free directory assistance (or voice search) service it launched in April, 2007. Back in those days the mobile landscape looked very different than it does today. It was challenging to conduct searches on most mobile phones and the iPhone was in its infancy. The first […]
Anyone who cares about “local search” should pay attention. Yesterday at SMX East Agency TMP Directional Marketing/15Miles and comScore released their fourth annual Local Search Usage Study. A veritable cornucopia of data, the study continues to document the migration of local business lookups from traditional media to online. But the data also show the growing […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google & Apple Extend Search Deal, Emerge As “Frenemies” Not “Froes” WPP Group’s CEO Sir Martin Sorrell was the one who coined the term “froe” to describe Google. He said in […]
Google’s Latest Word On Local This session is of particular interest since it involves word from Google’s Todd Rowe, Director of Global SMB Reseller Partnerships, and changes to Google’s reseller deals in the past year have affected many partners among the yellow pages and directories industry. Live blogging here at 8:30 AM, CST. Keep refreshing […]
I’ll be live blogging Day 2 of the Directional Media Strategies 2010 (#DMS2010) conference here, starting at about 8:30 AM, CST, September 15. (See Day 1 and Day 3 here.) —————————————————————————————- (Sorry – started late due to large traffic jammage on the tollway) DMS ’10 Spotlight: The ‘Deal a Day’ Phenomenon Perry Evans of Closely […]
There’s nothing that jaded and weary conference goers love more than to see some “red meat” conflict between panelists during a session. And that’s what TechCrunch’s Erick Schonfeld repeatedly tried to elicit in an on-stage interview of Yelp CEO Jeremy Stoppelman and Google’s John Hanke during the Social Currency CrunchUp event yesterday in Palo Alto […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SearchWeek: April 5, 2010 Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below are […]
At one time local startups could reliably count on Google organic traffic to help build their own traffic and brands. Indeed, this is how Yelp gained visibility in its early days. And larger publishers, such as yellow pages sites, have relied heavily on SEO, as well, to drive traffic to their advertisers. However, recently that’s […]
Forbes covers AT&T’s forthcoming local recommendations site Buzz.com. It aims to be a place where people can get and share recommendations about local businesses. Despite my headline and that of the Forbes article it’s not going to be a reviews and social networking site like Yelp. Rather it may be more analogous to AlikeList or […]
While analysts and practitioners have been prognosticating the imminent arrival of local search for the last several years, 2009 was finally the year that proved us right. A number of innovations and developments in mobile search, such as the widespread adoption of the iPhone, the release of Android, and a burgeoning number of location-based apps […]
To many of us, 2009 couldn’t end soon enough. But today we have fresh optimism about what’s in store for 2010. I sense a cautious sense of hope with everyone I’ve spoken with that the prospects for next year are stronger for local search providers and our advertisers.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords Expands Product Ads Google announced they are expanding the product ads within the AdWords listing that they have been testing for a while. Google said, in the U.S., searchers […]
Local businesses typically use search marketing to achieve two main objectives: getting customer calls and walk-ins. They do this by publishing their address and phone number in search engines and local directories so that an interested customer can take action one way or another – by walking into a restaurant or calling a plumber for […]
Congress’ debate on healthcare has sparked many different opinions about the right path for the future of healthcare insurance. Regardless of where that debate is headed, all Americans share the same challenge at one point or another: finding good healthcare. And that’s where local search comes in—to help connect medical professionals with patients. Recently, Dennis […]
Consumers care about online reviews; small businesses (SMBs) care about what’s being said about them online. Most small businesses that are aware of the phenomenon of online reviews (and care) try to monitor those reviews by using a search engine or alerts with their business name. They also visit specific sites like Yelp or Citysearch […]