This day in search marketing history: February 25
SEOs upset over Google featured snippets, plus: Google's red Slow label, Google Panda fallout, PageRank 301 redirect dilution myth and more.
Topic: YP Holdings
This day in search marketing history: February 7
Noogler spreads SEO myths, plus: Google posts rejected, Enhanced Campaign reactions, algorithm suggestions, Super Bowls and more
SearchCap: YP acquired, PPC trends & tennis Doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Wimbledon championship Google doodle marks 140th anniversary of world’s oldest tennis tournamentJul 3, 2017 by Amy Gesenhues The animated image, designed by Gerben Steenks, leads to a search for Wimbledon championship. […]
Dex Media acquires YP Holdings to expand its SMB marketing automation platform
New company, to be called DexYP, says it will keep YP.com local search directory alive.
SearchCap: SEO success factors, Google News spam, Bing Ads device bidding
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Periodic Table of SEO Success Factors: 2017 edition now released Jun 12, 2017 by Danny SullivanMobile, direct answers & site speed factors gain greater weight. Gboard for Android gets new […]
SearchCap: AMP, YP SEO product & PPC budgeting
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Do SMB websites matter anymore? YP doubles down on ‘yes’ with new ‘pro’ SEO productJun 9, 2017 by Greg Sterling Company says program resulted in a page one ranking on Google […]
Do SMB websites matter anymore? YP doubles down on ‘yes’ with new ‘pro’ SEO product
Company says program resulted in a page one ranking on Google for 70 percent of keywords within a few months.
Moz beefs up Moz Local with new features, distribution and automation
With new activity alerts, GMB sync and reputation management, the expanded Moz Local is intended to equally serve the small business, agency and direct enterprise markets.
SearchCap: Google political bug, Google PageRank redirects & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google returns special presidential candidates box that previously omitted Donald TrumpJul 27, 2016 by Barry Schwartz Google blames “technical bug.” Sanders continues to show as having Google: There is no PageRank […]
SearchCap: Google App, Holiday Decorations & AdWords Reports
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Never-Before-Seen AdWords Data Points That Have Been Quietly Rolled Out To Your Account Dec 14, 2015 by Susan Waldes Columnist Susan Waldes dives into the new Report Editor in AdWords […]
Foursquare CEO Crowley: “We Do Location Better Than Anybody Else”
Foursquare has come a long way from its early days as a social “check-in” app. Along the way, the company repositioned its app as a Yelp competitor; now the company is substantially focused on “place insights” and “location intelligence” for enterprises. Earlier this year, Foursquare introduced its advertising platform, “Pinpoint.” Foursquare works directly with advertisers […]
Think Local, Act Mobile — Thursday, October 15 Webcast
Learn how to combine location, search and behavior targeting to deliver more relevant mobile ads and offers to consumers on the go.
The New Customer Journey: Think Local, Act Mobile — October 15 Webcast
Combine location, search and behavior targeting to deliver more relevant mobile ads and offers to consumers on-the-go.
SearchCap: Google Mobile Tests, DuckDuckGo Queries & Retargeting AdWords
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 10 Top Retargeting Tips For AdWords Users Are you making the most of your remarketing efforts? Columnist Rebekah Schelfhout has some expert insights you may not have considered! How To Learn […]
YP’s “Mybook” Makes Local Search More Social
Local search provider YP has been investing in its mobile app, doing brand advertising and generally seeking ways to better compete with rivals such as Google, Foursquare and Yelp. It doesn’t have the reach of Google or the content of Yelp but with its mybook feature the company may have found a way. MyBook was soft-launched […]
Report: Google Losing Share Of Mobile Search Ad Market
Data aggregator and prognosticator eMarketer is out with a new mobile advertising forecast that shows Google losing share of the mobile search ad market. The company says that apps are taking their toll on Google’s mobile ad dominance. The firm says that US mobile advertising in total will be $17.73 billion this year. That would […]
Yelp Reports Q1 2014 Net Revenue At $76.4 Million, A 66% Growth Over Last Year’s Q1 Earnings
According to Yelp’s Q1 2014 earnings report, the company’s net revenue for the quarter totaled $76.4 million, representing a 66 percent growth over first quarter of last year. Yelp claims average monthly unique visitors climbed to 132 million, representing 30 percent year-over-year growth, and local business accounts reached 74,000, a 65 percent year-over-year growth rate. […]
Google App Indexing Adds 24 Android Apps & Expands To All English Content Worldwide
On October 31st, Google announced they are now supporting a new feature named app indexing, which allows publishers to create links from Google’s search results directly into the deep content within their Android apps. So if you search for something on your Android device and happen to see a result from a publisher where you […]
SearchCap: The Day In Search, March 20, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yelp and YP Enter Into “Strategic” Content, Distribution Partership YP and Yelp have announced a strategic partnership that will in the near future provide YP advertisers with an enhanced presence on […]
SearchCap: The Day In Search, February 7, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: YP Wants To Compete Directly With Google And Yelp In Local When one looks across the local digital landscape there are many companies and apps but few consumer “brands.” In specific […]
YP Wants To Compete Directly With Google And Yelp In Local
When one looks across the local digital landscape there are many companies and apps but few consumer “brands.” In specific verticals, like travel or automotive, there are companies such as TripAdvisor or Cars.com. But “horizontally” on a national level there are very few top-of-mind, major players. That list starts with Google and Yelp and could […]
Report: Building Contractors Number 1 Local Ad Category
Restaurants is still the most widely searched local business category according to YP’s Q2 Local Insights report. However restaurants doesn’t even show up in the top 10 when it comes to advertising spend. According to YP data, the following list represents the most searched local categories overall. The list is a blended average of both […]
Yelp Adds Restaurant Menus (And Images)
Following on the heels of Foursquare, YP and a few others in the local segment Yelp is adding restaurant menu information and pricing. With the unfortunate headline “Yelp Menus: Connecting People with Great Local Food Porn,” the Yelp blog explains that menus will be paired with users’ uploaded food images: Now you can not only […]
SearchCap: The Day In Search, August 1, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yelp Posts Q2 Revenue Gain, Claims 78 Million Users Globally Yelp just announced second quarter revenues of $32.7 million compared with $27.4 million last quarter. This beat analyst expectations. The company […]
Study: YP Delivers “Better Value” Than Google AdWords
A newly published study has concluded that YP.com advertisers see a meaningfully lower “cost per call” vs. those using Google AdWords. The study was commissioned by YP, formerly AT&T Interactive and AT&T Advertising Solutions. The average cost-per-call for YP ads was $46 vs. $88 for AdWords. More specifically, the study found that the YP cost-per-call […]
SearchCap: The Day In Search, July 5, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft Adds Ad Rotation Option To adCenter Microsoft announced they are adding a new ad serving feature to adCenter. The new feature is ad rotation and will allow advertisers to either […]
Yellow Pages Sites Beat Google In Local Data Accuracy Test
In the brave new world of “SoLoMo” there are an increasing number of sites and mobile apps competing to help you choose a local business or lead you there. In addition to Google Maps, Yelp and Foursquare there are the venerable yellow pages’ sites and many others. They all get their local data from generally […]
SearchCap: The Day In Search, March 26, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Says Panda 3.4 Is ‘Rolling Out Now’ Google has announced the latest in its ongoing updates to the Panda algorithm that targets low-quality websites. And they’ve taken the somewhat novel […]
SearchCap: The Day In Search, October 17, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Will Google See $6.25 Billion In Mobile Ad Revenue Next Year? During the earnings call last week after Google announced massive quarterly revenues ($9.72 billion), CEO Larry Page casually dropped the […]
Marchex Acquires 800-Free-411 Owner Jingle Networks
Marchex announced this morning that it was buying Jingle Networks, operator of free directory assistance service 800-Free-411, for $62 million in cash and stock. Founded in 2004, Jingle Networks also has a pay-per-call mobile ad network. Jingle’s 800-Free-411 competed with GOOG-411, which was closed down last year, and Microsoft’s Bing-411, which is still operating. However […]
AT&T Planning To Launch Yelp-Like Site Buzz.com
Forbes covers AT&T’s forthcoming local recommendations site Buzz.com. It aims to be a place where people can get and share recommendations about local businesses. Despite my headline and that of the Forbes article it’s not going to be a reviews and social networking site like Yelp. Rather it may be more analogous to AlikeList or […]
Idearc’s Bankruptcy: Why? A Former Employee’s View
This spring, Idearc Media LLC filed for Chapter 11, planning to reorganize to get out from under massive debt, and in the process, leave thousands of stockholders holding worthless paper. Idearc's failure could easily be thought of as yet another in a long list of companies experiencing woes due to the economy, but is this the actual cause? I think someone should be asking if Verizon itself was responsible for spinning off the company with an unreasonable debt load in the first place.
Three Ways to Kick Up Your Local Marketing In Time for Black Friday & Cyber Mondays!
The economic Grinch is threatening to steal Christmas this year, but there are some things local businesses can do to avoid getting coal in their stockings this holiday season. Here are three tips for punching up your online local marketing presence, just in time for Black Friday and the Cyber Mondays to follow.
SearchCap: The Day In Search, June 12, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, April 23, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.