Topic: Yusuf I Mehdi

Bing Becomes Hub Of Microsoft’s New Xbox Experience

As promised, Bing is the focus of a new Xbox experience that’s launching this week. Beginning on Tuesday, Xbox Live users who also have Kinect will be able to use their voice — and Bing’s search technology — to find different types of content that are available on their television, including movies from Netflix, TV […]

SearchCap: The Day In Search, November 10, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Engine Market Share Remains Steady In October, comScore Says There wasn’t much change in U.S. search engine market share during October based on the latest numbers that comScore is reporting […]

Key Microsoft Executive Yusuf Mehdi Leaves Bing Division For XBox

Yusuf Mehdi, who reportedly is the ” longest-running executive in Microsoft’s Online Services Division,” (which houses Bing) is heading over to the company’s Xbox division. Reasons for the shift aren’t entirely clear. But Mehdi is a key executive for “OSD” and was instrumental in the creation and successful launch of Bing. According to the internal […]

SEO

With Carol Bartz Out As CEO, Yahoo Needs To Find Its Own “Steve Jobs”

The not-so-shocking news came yesterday afternoon that embattled Yahoo CEO Carol Bartz was fired. When Bartz came to power in January 2009 I compared her to then newly elected Barak Obama. Both confronted crises and high expectations. Both have seen goodwill erode and give way to disappointment. Low Employee Approval The task of both chief […]

SearchCap: The Day In Search, February 2, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing: “We Do Not Copy Results. Period.” The war of words between Google and Bing has escalated today with a strong denial about copied search results from Bing’s Yusuf Mehdi, who […]

SEO

Bing: “We Do Not Copy Results. Period.”

The war of words between Google and Bing has escalated today with a strong denial about copied search results from Bing’s Yusuf Mehdi, who also accused Google of a form of click fraud in setting up its test involving “honeypot” search results. Mehdi, Microsoft’s Senior VP of Online Services, just published a strongly-worded denial of […]

Microsoft: 53 Percent Of Mobile Searches Have Local Intent

Get out your slides, this is a great statistic: 53 percent of mobile searches on Bing have a local intent. This was casually told to me yesterday by Microsoft’s Stefan Weitz during a briefing call about a dozen other things. I stopped him and made him repeat and confirm the number. He did. It’s from […]

Facebook On Social Search: ‘We Want To Work With Everybody’

That was a statement Facebook CEO Mark Zuckerberg made in response to a question at the end of the Bing-Facebook press event today. He expressed openness to working with others (read Google or Yahoo) as a philosophical matter. I followed up with Brett Taylor, Facebook CTO and former Googler, about Zuckerberg’s remark. I said to […]

Live From Today’s Bing/Facebook Announcement

We’re here at Microsoft’s Mountain View campus, waiting for news from Bing and Facebook. I’m liveblogging the event; Greg Sterling is sitting next to me ready to provide the color commentary, and Danny Sullivan has written an in-depth analysis of the new features that we’ll link over to as soon as the embargo lifts in […]

SMX Advanced 2010 Slide Video: Yusuf Mehdi Keynote

Keynote Q&A: Yusuf Mehdi, Senior Vice President, Online Audience Business, Microsoft Presentations from SMX Advanced Seattle, June 2010 Yusuf Mehdi has been instrumental in leading both web search and search advertising initiatives at Microsoft. He currently has revenue and market share responsibility for the Bing and MSN businesses, and before that served as Microsoft’s chief […]

Bing Entertainment Unwrapped: Music, Movies, Games & TV

Per my previous post, Bing To Rollout Red Carpet In Hollywood Along With New Features, Danny Sullivan and I are liveblogging from Hollywood, where Bing is officially unveiling its new entertainment features. The official Bing blog has all the details about the new features in all aspects of entertainment: Music, Movies, TV listings and gaming […]

Bing Paparazzi Photos

Opening remarks by Yusef Medhi: Part II of the Bing Entertainment event set up for discussion session about the future of entertainment in search with Hollywood hitters: Joseph Gordon Leavitt & Kathryn Bigelow share their thoughts: [youtube]https://www.youtube.com/watch?v=ojk2xzS2cq4[/youtube]

Live From Hollywood: It’s Bing & Ryan Seacrest

Bing’s holding a big press event here tonight in Hollywood, California. We’re live on the red carpet. OK, no red carpet, but we do have Ryan Seacrest hosting the event. Sit back and stay tuned as we live blog what’s to come. NOTE: See our Bing Entertainment, Unwrapped: Music, Movies, Games & TV story which […]

SMX Advanced 2010 Day Two Live Blog Coverage

SMX Advanced 2010 day two is now just about complete and below is the live blog coverage from the day: Microsoft Looks to Broaden Search Role, Wall Street Journal Best of SMX Advanced 2010, Managing Greatness Bing announces new Social vertical, LiveSide Bing loves Apple back: Details of Microsoft’s iPhone ‘partnership’, techflash.com Bing ready to […]

SearchCap: The Day In Search, June 9, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Colbert Goes From 0-To-40 “Bing” Mentions In 2 Minutes, For Charity Bing bought a pretty funny product placement on the Colbert Report this week. Comedian Stephen Colbert was promised $2,500 for […]

Live Blog: Yusuf Mehdi Keynote At SMX Advanced

Good morning from Seattle! The sun is shining outside and the coffee is flowing inside (as required by city ordinance) and day two of SMX Advanced is about to get started. Yusuf Mehdi, Senior Vice President, Online Audience Business at Microsoft will be sitting down in a few moments for a Q&A conversation with Search […]

SearchCap: The Day In Search, May 11, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Keynoting SMX Advanced Seattle: Microsoft SVP Yusuf Mehdi Microsoft’s Bing is turning one year old, and according to just-released comScore qSearch data continues to gain market share at the expense of […]

SEO

Keynoting SMX Advanced Seattle: Microsoft SVP Yusuf Mehdi

Microsoft’s Bing is turning one year old, and according to just-released comScore qSearch data continues to gain market share at the expense of Google. We’re excited about our keynote conversation at SMX Advanced Seattle, where Yusuf Mehdi, Microsoft’s Senior Vice President, Online Audience Business and a key executive on the Bing team discusses the evolution […]

PPC

The Pitfalls Of A/B Ad Split Testing, Part 2

In last month’s column, Pitfalls of Paid Search, Part 1, I raised the question of whether A/B Ad split testing, taken to the extreme, can be detrimental to ad group performance. Using the example of over-breeding of show dogs as an analogy, I suggested that our quest to discover the best ad of all time […]

SEO

SES New York ’10 Day 3 Live Coverage

The third and last day of the SES New York conference is now complete. Below is live coverage of the event that I found throughout the day. 21 Secrets of Top Converting Websites, BruceClay.com Ads in a Quality Score World from SES NY 2010, Search Engine Roundtable Advanced Paid Search Tactics from SES NY 2010, […]

SEO

Live Blog: Qi Lu Speaking At Web 2.0

Microsoft’s Qi Lu announced two new partnerships today at the Web 2.0 Summit in San Francisco. Here’s a transcript of his chat with Tim O’Reilly. Qi Lu I was at Yahoo for 10 years, and I always told Jerry, after 10 years I’m going to try something new. I went to Microsoft because I wanted […]

SearchCap: The Day In Search, August 3, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Maximize The Impact Of Your Top Performing Keywords Behavior is unique for these high volume/value keywords and as a result, steps need to be taken to make these terms […]

Can Yahoo Really Compete In Search By “Owning The Interface”?

During the Yahoo-Microsoft conference call with CEOs Bartz and Ballmer and subsequent discussion with Microsoft’s Yusuf Mehdi and Yahoo’s Hilary Schneider we heard repeatedly that although the two engines would share a single index and Microsoft would incorporate elements of Yahoo Search (e.g., Search Monkey) into Bing, Yahoo would continue to be different and vital […]

SearchCap: The Day In Search, July 29, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A Search Eulogy For Yahoo And then there were two. Make no mistake, Yahoo’s out of the search game. I know the spin. Better user interface, new ways to innovate, a […]