• http://www.search-engine-academy-washington-dc.com Nancy E. Wigal

    Great tips about improving usability for the consumer. I try to go with the less I ask of someone on a registration form, the more likely they are to stay through the entire process.

    As you allude, looking at web analytics, and particularly all possible funnels that can be created are a great way to see where prospects are dropping out of the sales cycle.

    Thanks for sharing!

  • Kim Krause Berg

    Thanks Nancy! It’s true, as you say. We want to engage, motivate and be clear but not overwhelm or offer too many choices. Simple really is better!

  • http://web-marketing-advisor.co.uk PeteS_UK

    My most recent experience was yesterday on a very well known seo site where I was tempted to register so I could access “the best most useful tool I know of” as it was described. Once I got to use it I found it was just a cut down version of another with a call to action to upgrade to the full paid version. I felt duped and will be much less likely to return. I might have forgiven them if I had not found the tool somewhat disappointing.

    I guess the point is if you make a promise or suggest great value then you had better deliver it otherwise your visitor leaves with a sour taste in their mouth perhaps never to return.

    Funny thing is they probably think they just got another satisfied registered user to market to.

  • http://michaelgolrick.blogspot.com Michael Golrick

    My pet peeve: No address or contact info anywhere. So my tip: Include physical address/mail address and phone in the footer. Does not have to be long. As a librarian, answering questions for people, it takes way too long, sometimes, to find this basic info!