• http://eb2bleads.co.uk b2b leads

    Excellent points about the quality of leads generated from Search compared to other digital channels. This can vary quite a bit depending on whether your marketing is local or international and really how well each channel has been optimised.

  • http://www.facebook.com/people/Christopher-Jeffers/100000177886114 Christopher Jeffers

    Another compelling recipe for the B2B marketer Pat!
    As you have observed, BtoB websites must collect the personal info to enable follow up (lead
    generation information: Contact Me, White papers, Newsletter Signup, Webinars,
    Free Trials, etc.) There’s an exciting new product specific to
    B2B marketers who seek to take their lead generation conversions and sales
    effectiveness to the next level. It’s called formIQ – and entry level options
    are even free. http://www.form-IQ.com

    Our B2B sales team now uses these instant Alerts every day.  They save so much time and arms
    them with the info they really can’t get in a timely manner.  We can better qualify web conversion leads,
    react quicker, and be more effective at moving an inquiry to a closed sale.formIQ takes the incoming web registrations you get now
    (that’s right, no change to your existing forms) and appends rich details about
    the person, their company, and their current and previous visit to the website.
    This information is automatically compiled into Alerts which are instantly sent by email to the sales team. formIQ uses the same kind of .js tracking code
    as Google Analytics so the install is pretty easy. By having shorter forms (yet still collect rich info) you
    are already improving conversion rates. Most importantly this coud-based software lets your sales
    and marketing team get instant and detailed information about the best
    prospects – those who want something now…. and then register on your website.
    You’ll see the form field data you currently get plus other
    great info that’s NEVER in a web form:

    Page x page details of
    the current visit
    The search engine +
    keywords producing the visitor

    Previous visit
    details for up to 90 days

    Social media links

    Additional details
    and background about the person / their companyAs we know, waiting from just 5 minutes to 30 minutes to
    respond to a web-generated lead can reduce the odds of contact success by 100x.
    This product aims to resolve that by arming sales and marketing professionals
    with really great info automatically and instantly. They have what they need to
    qualify and close BEFORE making a call.

    http://www.form-IQ.com

    Our B2B sales team now uses these instant Alerts every day.  They save so much time and arms
    them with the info they really can’t get in a timely manner.  We can better qualify web conversion leads,
    react quicker, and be more effective at moving an inquiry to a closed sale.
    formIQ takes the incoming web registrations you get now
    (that’s right, no change to your existing forms) and appends rich details about
    the person, their company, and their current and previous visit to the website.
    This information is automatically compiled into Alerts which are instantly sent by email to the sales team. formIQ uses the same kind of .js tracking code
    as Google Analytics so the install is pretty easy. 
    By having shorter forms (yet still collect rich info) you
    are already improving conversion rates. 
    Most importantly this coud-based software lets your sales
    and marketing team get instant and detailed information about the best
    prospects – those who want something now…. and then register on your website.

    You’ll see the form field data you currently get plus other
    great info that’s NEVER in a web form:

    Page x page details of
    the current visit

    The search engine +
    keywords producing the visitor

    Previous visit
    details for up to 90 days

    Social media links

    Additional details
    and background about the person / their company
    As we know, waiting from just 5 minutes to 30 minutes to
    respond to a web-generated lead can reduce the odds of contact success by 100x.
    This product aims to resolve that by arming sales and marketing professionals
    with really great info automatically and instantly. They have what they need to
    qualify and close BEFORE making a call.