Audit your agency: 6 questions to find a true growth partner
Most agencies sound the same. The real differences show up in how they optimize, measure, and scale. This is how to uncover them.
Topic: Business plan
LinkedIn Ads on a budget: How one playbook drove sub-$10 CPL
A real-world experiment shows how content depth, timing, and targeting can lower CPCs and improve lead quality in LinkedIn campaigns.
5 B2B LinkedIn Ads tests to run in 2026
Short-form video, Thought Leader Ads, personalized creative, and Qualified Lead Optimization are showing promise. Here’s how to test them.
LinkedIn opens up top-of-feed Reserved Ads to all managed advertisers
LinkedIn Reserved Ads let you lock in top-of-feed placement, boosting visibility, engagement, and predictable reach for B2B campaigns.
LinkedIn Ads retargeting: How to reach prospects at every funnel stage
From video viewers to stalled opportunities, learn LinkedIn Ads retargeting strategies that map to every funnel stage and grow B2B revenue.
LinkedIn Company Intelligence API links ads to pipeline, revenue
LinkedIn’s new API gives B2B advertisers clearer proof of ROI by tying campaign engagement directly to pipeline and revenue outcomes.
LinkedIn expands Thought Leader Ads to promote event posts
LinkedIn’s new ad format will let you amplify trusted voices to drive event engagement and build credibility with B2B audiences.
5 LinkedIn Ads tests to run to drive growth
LinkedIn’s not just an awareness play anymore. Try these five ad types, tune your offer, and start pulling qualified leads into your funnel.
LinkedIn launches new video ad formats, Adobe integration
LinkedIn's latest video ad tools help B2B marketers capture attention faster, reach decision-makers, and boost brand impact across screens.
Short-form, big impact: What creators can teach performance marketers
Want more impact from your paid media strategy? Forget polished perfection. Learn why creator-led content is outperforming traditional ads.
7 ways to increase SEO revenue without losing clients
From service splitting to premium pricing, learn how to structure your SEO offerings to maximize client investment.
Microsoft Performance Max testing LinkedIn targeting, measurement tools
Microsoft is piloting Performance Max with advanced targeting, measurement tools, and LinkedIn integration.
Top B2B Digital Marketing Strategies for Business Growth
Master B2B digital marketing with key strategies including SEO, PPC, content marketing, and social media.
LinkedIn debuts Companies Hub to boost B2B marketing intelligence
LinkedIn's new hub can help you plan, target, and measure B2B campaigns more effectively by leveraging detailed engagement insights.
Maximizing your B2B paid media ROI with alternative platforms
Reach your B2B audience in unexpected places. Use Reddit, YouTube and TikTok for paid media campaigns that drive real results.
LinkedIn advertising: A comprehensive guide
Maximize your B2B marketing impact with LinkedIn advertising. Learn to target your ideal audience and optimize campaigns for maximum ROI.
B2B audience targeting: Meta Ads as an alternative to LinkedIn
Reach your ideal B2B customers on Meta Ads for a fraction of the cost of LinkedIn with these ad creative and audience targeting strategies.
5 tips to make your B2B content more human
B2B doesn't mean boring. Learn how to craft content that speaks to the human behind the business transaction with these five actionable tips.
6 areas to address before increasing B2B paid media investment
Before investing in paid media, B2B brands should optimize these foundational elements for better campaign ROI.
2024 B2B trends: 6 key areas for marketing success
Rethink conventions and consider emerging best practices to drive meaningful results from your B2B marketing efforts.
Better, non-programmatic ways to go up the B2B funnel
Learn alternatives to programmatic advertising for B2B upper-funnel success and how to integrate high-quality channels into your media mix.
7 LinkedIn advertising pitfalls: Where your B2B ads setup might stumble
Steer your LinkedIn ad campaigns away from pitfalls. Learn tips for sidestepping B2B targeting, creative and optimization issues.
Diversifying your B2B paid media portfolio: When does it make sense?
Expanding your B2B portfolio (when it makes sense) can help you beat your competitors and reach your goals. Here's what to consider.
What B2B marketers must know in the face of a potential recession
Let's unpack how a looming recession impacts B2B marketers and ways to navigate the landscape we're already in.
Google Ads for B2B: How to overcome challenges, platform limitations
Learn how to adopt a B2B mindset to Google Ads (a B2C product) that allows you to challenge the limitations of the platform.
How privacy changes affect B2B paid search marketing
B2B search marketing is about to get even more challenging. What’s the solution? First-party audiences.
Google finally launches revamped Partners program
After nearly two years, the new Partners program requirements have taken effect and Google will notify all Partners of their current status.
4 ways to upgrade your content syndication strategy
Content syndication in today’s new era of B2B precision demand marketing
How to drive B2B revenue and relationships in a buyer-first world
Five principles for implementing a precision demand marketing approach.
How SEO forecasting can help you get the right clients
Why using a realistic forecasting methodology can give you a competitive advantage.
5 B2B marketing trends to address in 2021
B2B marketers must embrace the acceleration of digital, AI and automation, and customer-centricity. See how to stay competitive.
LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers
LinkedIn launched Marketing Labs video course to teach advertisers how to succeed on the platform.
CTV and B2B: 3 reasons why Connected TV advertising is primed for B2B
Combined with its targeting and measurement capabilities, CTV’s ad experience should make it a go-to for B2B marketers looking to stand out.
LinkedIn lets Page owners view, sort, learn more about their followers
Pages also now have an 'Events' tab for to feature their (virtual) events.
SMX Overtime: Advanced LinkedIn Ads strategies and tactics for B2B advertisers
B2B media strategist Michelle Morgan shares tips for effective audience targeting and calls-to-action.
SMX Overtime: How to manage and optimize B2B accounts
PPC pro and SMX speaker Tim Jensen offers guidance on the effectiveness of specific channels for a B2B audience and types of assets to focus on by channel.
Only 30% of SMBs would recommend their current SEO provider, survey finds
Those who spent $500 or more per month were likely to be happier, but the survey still finds low satisfaction with the industry overall.
Did you know you can report Google Maps-related spam calls and other violations to Google?
Google local has its share of spam and manipulation issues. There's a form you can use to report some of those violations.
Innovating In The B2B Search Space: Testing Geo Bid Multipliers
In a recent article in AdAge, Bert DuMars cites Forrester research which found that “only 11% of marketers set aside a specific budget for marketing innovation efforts, and only 9% make marketing innovation a part of every marketer’s budget.” I won’t go into how to secure that budget, as he details some good tips — […]
Enterprise Social Media Management Software 2014: A Marketer’s Guide
Table of Contents Section I: Market Overview Section II: Enterprise SMMS Market Trends Section III:Enterprise SMMS Platform Capabilities Section IV: Choosing an SMMS Platform View complete Table of Contents "Enterprise Social Media Management Software" editorial team: Editorial Advisor: Michelle Stinson Ross, Social Marketing Manager, Offers.com Editors: Karen Burka, Senior Research Consultant Claire Schoen, VP, Marketing […]