What is generative AI and how does it work?
Generative AI is a type of artificial intelligence that can create content like text, images, and music.
Topic: Deloitte
How signal decay hurts your top-of-funnel performance
The campaigns introducing customers to your brand may be getting the least credit for revenue. Here’s how to recover lost conversion signals.
A smarter way to approach AI prompting
Prompts describe tasks. Rubrics define rules. Here’s how rubric-based prompting reduces hallucinations in search and content workflows.
Why LLM perception drift will be 2026’s key SEO metric
New data shows how AI models are reshaping B2B brand hierarchies through rapid month-to-month shifts in unaided recall.
AI sends 1% of website traffic – and most of it is from ChatGPT
ChatGPT tops AI referrals; AI highlights brands Google doesn't; and organic search still drives the most traffic, new benchmark report finds.
Your crawl budget is costing you revenue in the AI search era
Are you wasting crawl budget on the wrong pages? Learn how to protect revenue with smarter crawl strategies.
Your ChatGPT conversations may be visible in Google Search
Google is indexing shared ChatGPT links – exposing prompts, responses, and sensitive info you may have unknowingly made public.
Top B2B Digital Marketing Strategies for Business Growth
Master B2B digital marketing with key strategies including SEO, PPC, content marketing, and social media.
Position-less Marketers Empowered to Bring the ‘Personal Shopper’ Touch to Online
The Position-less Marketer is fueled to deliver hyper-personalized experiences online at the speed of a consumer's interaction with the brand.
The future of search is social
Learn how a strategic approach to social media can help brands drive significant bottom-line results
How to launch a product-led SEO strategy
Five practical tips for transitioning from a keyword-focused approach to a customer-centric and product-led SEO strategy.
Digital advertisers still looking for recipe to thrive in cookieless world
It’s likely alternative data will be one of many ingredients used for cookie replacement.
SEO predictions: 5 things we can expect to see in 2024
SEO in 2024 demands adaptability. Master technical SEO, use AI for content wisely, adapt to rising costs, and hire the best talent.
How much should you budget for content?
Allocating a budget for content marketing must consider your brand's unique needs. Use these tips to make the process more seamless.
Brands’ guide to effective mobile game advertising
Brands can leverage the convenience, availability, and popularity of mobile games to reach millions of people on their devices.
Commerce Components by Shopify gives large retailers new ways to use the platform
With CCS, retailers can choose which components of Shopify they want to integrate into their own systems.
4 ways to make your e-commerce experience engaging and bright
The stakes for retailers are higher than ever this holiday season. Get ahead of competitors by offering a rich visual experience.
Saying adieu to AMP: You might be giving up rankings — and revenue
In one study travel marketers saw a 29% bump in mobile revenue with AMP.
COVID is accelerating TV advertising’s transformation into an addressable medium
"They come for the targeting and stay for the attribution," says Simpli.fi's CEO about CTV.
The need for (mobile) speed: Small improvements have a big conversion impact
A 0.1 second site speed boost increased retail AOV by almost 10%, Deloitte study finds.
Web Vitals come to Google’s Test My Site tool
The tool gives mobile speed and user experience recommendations.
What’s Digital Commerce Advertising and what tools can help?
A convergence of phenomena in interactive advertising and retail are contributing to growth in this category.
SearchCap: Google Discover ads, YouTube engagement metric & PPC tools
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30Oct 15, 2018 by Ginny Marvin Google says the new attribution will better reflect the role of video […]
SearchCap: Google recent searches bug, Google mobile shopping & flight search upgrade
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google home page search box now shows you recent searches by defaultNov 21, 2017 by Barry Schwartz Even former Google search executive Matt Cutts calls this new Google search behavior “super […]
SearchCap: Google search location changes, GOOG earnings & Facebook marketplace
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google searches now correspond to user location instead of domainOct 27, 2017 by Amy Gesenhues Users can still change their search settings to select a country service if desired. Mobile-first updates […]
SearchCap: Google AdWords customer match, responsive ads & Apple indoor maps
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New features may be coming to AdWords Responsive AdsDec 1, 2016 by Ginny Marvin Some accounts are now requiring a square image. Google makes it easier to add & remove emails […]
Grabbing Those Last-Minute Holiday Sales
It's crunch time -- for holiday shoppers and Q4 goals, alike. There's still time, though! Columnist Amy Bishop explains how you can guide those last-minute shoppers to help you hit your goals.
SearchCap: The Day In Search, November 5, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Can Blogging Be Your Secret Weapon For Local SEO? I get called frequently by local companies wanting a quick fix for local rankings. In many cases, they discover that local SEO […]
Search Engine Friendly Web Design
Search Engine Friendly Web Design [flv:https://searchengineland.com/video_assets/bootcamp/se-friendly-design.flv 364 264] “I’m not designing my site for search engines,” is a common designer objection to SEO suggestions. But when search engines collectively have more users than either Internet Explorer or Firefox, how can you afford to ignore how they interact with your site? Search engines are like the […]
Google Launches “Google Internet Stats”
It appears Google has pulled together a bunch of statistics throughout the web and created a small landing page named Google Internet Stats on the Google UK front. The page explains that this service “brings together the latest industry facts and insights together in one place.” Google collected this data from many third party vendors, […]