10 ways Claude can derail your SEO if you don’t check its work
Technical audits, title tags, link building, and indexing can all go sideways when AI applies SEO best practices without enough context.
Topic: QuickBooks
How to build a meaningful AI search visibility dashboard
Struggling to get visibility into your AI search performance? Read our guide on how to build your own AI visibility dashboard and what metrics to include.
Google Analytics launches customizable Dashboards
Google Analytics has launched customizable Dashboards that bring key metrics and visualizations into one report.
Google adds real-time reporting endpoint to Campaign Manager 360 API
Developers can now retrieve Campaign Manager 360 reporting data in real time with a single API request.
The data-backed case for publishing less content
Publishing more articles won't always improve SEO. Learn how indexing, crawl budget, and content pruning can drive better results.
Why next-question intent matters for AI search visibility
Many pages answer the query but stop short of the decision. Next-question intent helps create more useful content for users and AI systems.
The citation core method to appearing in AI search results
Want your brand to appear in ChatGPT and Google AI Mode? Learn how to identify the sources AI trusts and earn mentions that influence AI-generated answers.
Google Ads adds Gemini-powered dashboards for real-time insights
Google is turning Ads reporting into a prompt-driven experience, letting advertisers analyse performance with AI-powered dashboards.
How to build an enterprise SEO strategy that actually gets buy-in
Want leadership to act on your strategy? Start with the right narrative, align to enterprise goals, and prove value early.
‘Google Zero’ misses the real problem: Your next visitor isn’t human
The real shift is machine-driven discovery, where AI agents research and decide before humans ever visit your website.
LLM consistency and recommendation share: The new SEO KPI
Traditional SEO metrics miss recommendation-driven visibility. Learn how LCRS tracks brand presence across AI-powered search.
What repeated ChatGPT runs reveal about brand visibility
Running the same 12 prompts 100 times shows how inconsistent ChatGPT brand recommendations are – and why AI visibility tracking falls short.
Structured vs unstructured citations for local SEO
What’s the difference between structured and unstructured citations? Learn how both impact local SEO, visibility, and trust—plus how to optimize them.
Top B2B Digital Marketing Strategies for Business Growth
Master B2B digital marketing with key strategies including SEO, PPC, content marketing, and social media.
404 pages: Best practices and examples from 50+ brands
Check out real-world examples and FAQs to help you create useful 404 pages that align with UX best practices.
Local SEO for new physical locations
Here's why and how to set up digital properties early to help maximize online visibility for brands opening new locations.
Why your website needs a resource center and how to create it
Here are tips and examples to help you set up a resource center to boost your website traffic, engagement and conversions.
Apple Maps relaunches Apple Business Connect
Initially launched about a decade ago, now Apple is adding numerous features for businesses, including messaging.
5 things your Google Looker Studio PPC Dashboard must have
Set yourself up for more success. Learn how to take your PPC dashboard from good to great using Google Looker Studio.
How to turn data into insights and impactful SEO strategies
Are you extracting all the value from your data? Learn how you can transform data into insights to guide your SEO strategy.
Traffic and rankings don’t mean a thing unless they help you convert; Tuesday’s daily brief
And, Google’s tool to report indexing bugs is now available in the U.S.
The SEO agency KPIs dashboard: a way to unlock growth
Having accurate real-time metrics for immediate action will keep you in control.
Analytics Recommendation: Google Data Studio
Google Data Studio is a free product that you can use to easily create beautiful and powerful charts, dashboards, and reports. It plugs into most Google products for free (Google Analytics, Google Ads, Google Search Console, Google Sheets and more), and there are companies building connectors for other platforms all the time. If you want […]
Google aims to make it easier for SMBs to start using its products
Google for Small Business launches with resources and product recommendations for small businesses.
Google launches new Google My Business API, new dashboard to manage multiple locations
Now a single registered account on GMB will be able to manage an unlimited number of locations.
Customizable, collaborative dashboards to arrive within AdWords
A new solution, dashboards, will allow advertisers to slice, dice and share their data to surface the most meaningful data and KPIs.
Spotted: AdWords reporting dashboards that can be scheduled & shared
Create visual dashboards that can be emailed on a regular basis from AdWords Report Editor.
All Google Analytics Users Now Get New Version
Google has released the latest version of Analytics to all users, introducing a completely redesigned interface, multiple customizable dashboards, event goals, more powerful custom reports, and a search term cloud visualization. When users log into Google Analytics, they can access version 5 by clicking on “New Version” at the top right of the page. (Toggling […]
Marketing Insights From Search Funnels
As explained in my last article -- search engines can tell you a lot about your customers. Specifically I shared a few tools that enable marketers to identify buyer needs, emerging market trends, and competitive threats. Today I’ll cover another (free) tool that can help you understand your customers’ entire search process, and the best ways to capitalize on this data to improve marketing results.
Valuable Customer Insights Via Search Engine Tools
Forget about your SEO investment. Disregard your PPC budget. B2B marketers should be asking themselves, “Am I getting all I can from search engines... for free?” Consider this: searching is the second most popular online activity today — second only to email. In fact, comScore (August 2009) estimates that Google alone handles 304 million searches […]
Google Pitches New Small Business Customers, Ignores Existing Ones
Google is hitting the streets of San Francisco next week — with at least one high-powered supporter in tow — to talk to small/local businesses about Google products and services. The event is called “Favorite Places,” and Google will have San Francisco Mayor Gavin Newsom and other “San Francisco trendsetters” show their favorite local businesses […]
Are You BLVD Status? New Analytics Package Tracks Conversions
Last week, my friend Chris Bennett at 97th Floor and his brother Patrick at Modern Blue launched a new analytics package called BLVD Status that I am particularly excited about. I was one of the original pre-beta testers and was able to see this grow into a really powerful and helpful tool for anyone trying […]
SMBs, Paid Search And Self-Service
One of the most challenging aspects of local search is small business (SMB) advertiser acquisition. Everyone is aware, especially Google, Yahoo and Microsoft, that the US SMB market is where the advertiser volume is: almost 99% of US businesses qualify as small businesses (here defined as < 100 employees). According to the US Small Business […]