Infographic: 26 Ideas For Split Testing Your Search Ads

If you want to always be closing, then you need to always be testing, a long-standing mantra (and title of a popular book) in the search marketing space. When it comes to search ads, always be testing means trying out variations of ad copy to see which works best.

Feeling like you’re out of ideas of what to test next? The folks at Avalaunch Media have created an infographic designed to get you inspired. From asking questions to being funny, here are 26 ideas to consider:

PPC Split Test

Related Topics: Channel: Other | Infographics


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  • Stuart Draper

    Redneckogize. Ha. Love the “be funny or silly” example. More advertisers in the PPC space need to be funny. Whether it works for PPC or not, I need to laugh more!

  • Steven Brier

    nicely done

  • Ben McCarty

    This is truly a fantastic infographic! Thanks for the meat into which we may sink our fangs.

    One question though – isn’t correct spelling part of Google’s ad policy? If so, some of those suggestions would be disapproved.

  • Luke Alley

    Thanks for reading and taking the time to comment, Ben. You bring up a great point and you are right, somewhat. Misspellings are not allowed with the exception of common misspellings, abbreviations, informal words, and puns.

    We’d like to say the example ads in here fall under one of those categories. :)

  • Michael Pistell

    Google rejects ads with misspellings, best redneckogize.

  • Patrick Wagner

    I totally agree – too many people are too serious. Let’s enjoy & laugh more.

  • Luke Alley


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