If you want to always be closing, then you need to always be testing, a long-standing mantra (and title of a popular book) in the search marketing space. When it comes to search ads, always be testing means trying out variations of ad copy to see which works best.
Feeling like you’re out of ideas of what to test next? The folks at Avalaunch Media have created an infographic designed to get you inspired. From asking questions to being funny, here are 26 ideas to consider: