SEM Tools

Google Export Adviser Beta

Jun 25, 2009 at 9:49am ET by Barry Schwartz

Google has released a new tool for AdWords advertisers, focused on international (not US based) advertising. The tool is named Google Export Advisor and aims at helping businesses "reach new markets and grow internationally." The tool combines the Google Keyword Tool, Google Translator and Google Traffic Estimator to come up with a neat way of giving advertisers unique insight into the global market. Search Laboratory has a nice write up on the various features of the tool. My personal favorite feature is the profitability calculator. [...]

Filed in: Google: AdWords, SEM Tools

How Twitter Might Send Far More Traffic Than You Think

Jun 24, 2009 at 4:43pm ET by Danny Sullivan

Over the past year, I've seen many people report that Twitter can send tons of traffic to a web site. Certainly I've seen first-hand how Twitter has become one of the top non-search referrer sources for Search Engine Land and for some other sites I oversee. But as much as you think Twitter is driving traffic, it might be sending even more that you're unable to measure. One key culprit may be that a large number people view web pages using mobile Twitter applications such as Tweetie. Click on a link from a tweet in some of these applications, and they load web pages using their own br [...]

Filed in: Features: Analysis, SEM Tools: URL Shorteners, SEM Tools: Web Analytics, Search Engines: Twitter, Top News

Google Analytics Now Considers Bing A Search Engine

Jun 12, 2009 at 2:18pm ET by Danny Sullivan

As promised, Google Analytics is now logging traffic from Microsoft's new Bing search engine into the "search engine" traffic source category, rather than in the "referring sites" category. As a result, Google Analytics users can now see for themselves whether all of Microsoft's Bing marketing is producing more traffic for Bing, which in turn is generating traffic for their web sites. Looking at our Search Engine Land stats, Bing's a big winner. For the past three days, it has sent more traffic to us than Yahoo. Here's Bing: June 12 is only a partial day, so it's really June 8 [...]

Filed in: Google: Analytics, SEM Tools: Web Analytics, Stats: Popularity

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