Is Web Analytics Easy Or Difficult?
Oct 30, 2009 at 6:00am ET by Evan LaPointe
Two rockstars have emerged in the web analytics field to date. We all know who they are: Eric Peterson has demystified analytics for us, while Avinash Kaushik has helped us take it one day, or dare I say, "an hour a day," at a time. And one of them says web analytics is easy while the other one says web analytics is very hard. So who is right?
Why web analytics is easy
Yes, it's true. Web analytics is easy, according to Avinash Kaushik. It's actually incredibly easy. Assuming that the desired outcomes of web analytics are changes that will positively impact your site and your bottom lin [...]
Filed in: Analyze This, SEM Tools: Web Analytics
SearchDNA Joins Crowded Field Of Link Analysis Tools
Oct 6, 2009 at 11:40am ET by Matt McGee
At SMX East today, Linkdex is introducing its new SearchDNA tool -- a link analysis tool that the company says goes deeper than the already crowded field that it's competing against.
While some link tools only show up to 1,000 links (think Yahoo Site Explorer), Linkdex says SearchDNA has a database of about one trillion links. It gets that data via a partnership with Majestic SEO, which also offers its own link analysis tools. So, what makes SearchDNA different if they're using the same data?
According to Linkdex CEO John Straw, SearchDNA goes beyond compiling a list of links and doe [...]
Filed in: Features: General, Link Building: General, SEM Tools: Links
Google Offers New Keyword Research Tool
Sep 24, 2009 at 10:20am ET by Barry Schwartz
I reported at the Search Engine Roundtable this morning that Google has a beta version of a new keyword tool available in the AdWords console. To get to it, login to adwords.google.com, go to a campaign, click on opportunities (if you have that tab), then on the left bar, click on keyword tool. A "beta" link should be available for you to click on in the top paragraph.
If you don't see it, below is a big screen shot of the tool. The keyword tool integrates some of the other tools that Google has been releasing. It links to the Google Insights for Search tool and it brings in data from i [...]
Filed in: Google: AdWords, SEM Tools, Top News
A Primer On Website Testing
Sep 19, 2009 at 5:08pm ET by Daniel Waisberg
Search marketers can learn a lot from scientists. Scientists spend their life testing things, one after the other, incessantly trying to discover new interactions between atoms, molecules, viruses, bacteria, etc. One of the greatest scientists of all time, Albert Einstein, said, "A theory is something nobody believes, except the person who made it. An experiment is something everybody believes, except the person who made it." Want everyone to believe in your website? "Experiment" with it—in other words, test it and tune it for optimal performance.
Websites are laboratories, not sculpt [...]
Filed in: How To: Analytics, SEM Tools: Web Analytics, Search Marketing: Landing Pages
Link Diagnosis Launches New Tool: A Review
Sep 3, 2009 at 7:06pm ET by Matt McGee
Link Diagnosis, one of the most well-known link analysis tools around, has new owners, a new look, and some fairly substantial changes under the hood. But are all the changes an improvement? Well, after testing a beta version for a few days, and now using the new site that launched today, my answer is ... yes and no. Some of the changes add value to what Link Diagnosis offers, but others may leave you wanting to use the old version again. (And you can; more on that below.)
What's New
Obviously, the look and feel is the first change you'll notice. The new Link Diagnosis sports a more mod [...]
Filed in: Features: Analysis, Link Building: General, SEM Tools: Links
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