Optmyzr Launches Bid Management Solution For Google Shopping Campaigns

black-shoes-google-shopping Google's new Shopping Campaigns offer many benefits over traditional PLA campaigns, including granular performance benchmarks, but bid optimization can still be cumbersome. Optmyzr, the company that provides automation tools for Google AdWords management, has launched a new tool to help streamline and speed-up bid management on Google Shopping Campaigns. Shopping Bidder is designed particularly for companies managing large Shopping Campaigns with thousands of products. The tool gives paid search managers a view of all biddable items in their accounts on a single page. Filters then allow [...]


Keylime Toolbox And Moz Analytics Debut “Not Provided” Data Recovery Solutions

not-provided-600 Today, two companies announced new solutions to help solve the "not provided" problem that leaves SEOs in the dark about the search queries that lead users to their sites. Moz has added a new report to Moz Analytics, and Keylime Toolbox is a new company offering SEO Analytics Software that helps recover "not provided" data. Start-up Keylime Toolbox was founded by Vanessa Fox a former Googler who helped build Google Webmaster Tools and most recently sold her previous search analytics software, Blueprint, to RKG. Keylime Toolbox pulls in Google Analytics and aggregated, de-duplicated Google W [...]


WordStream Adds A Paid Search Landing Page Grader To Its Docket Of Free Tools

WordStream Landing Page Grader Summary Bad landing pages can tank even the most beautifully constructed AdWords campaign. For many small businesses, the prospect of tackling landing page optimization on top of managing bids, keywords and ad copy can be daunting. To help marketers gauge the performance of their landing pages, WordStream, a paid search management platform for SMBs, launched a free AdWords Landing Page Grader. The tool is designed to give site owners benchmarks on how their landing pages stack up against others in their industry with similar ad spend. Like the company's AdWords Performance Grader, the Landin [...]


How A PPC Fraud Ring Impersonated 300+ Advertisers In May 2014

ppc-featured Did you know that your paid search ads are susceptible to the same type of fraud that affects other forms of digital advertising? And we're not just talking about click fraud here.  The fraudulent tactic affecting PPC the most dramatically these days is a fairly insidious one that can be hard to detect. It's called PPC ad impersonation and occurs when an impostor advertiser takes a known URL, like JossAndMain.com, and uses it as the Display URL of their own advertisement. When you first hear about PPC fraud rings, you tend to think of click fraud where an automated system, not a real pe [...]


Update Your All In One SEO Pack WordPress Plugin Now

wordpress-logo-stacked-rgb The Sucuri Blog issued a notice that a popular SEO plugin for WordPress web sites had a major security vulnerability. The plugin name is the "All in One SEO Pack" and the fix is easy, just make sure to update the plugin immediately. The vulnerability opened up WordPress blogs that used the plugin, that had subscribers, authors and non-admin users logging in to wp-admin. The code in the plugin had two security issues that enabled hackers to: (1) Conduct privilege escalation (2) Cross site scripting (XSS) attacks Again, the fix is simple, just upgrade to the latest version availab [...]


Marin Software Adds Support For Google AdWords RLSA

RLSA Options Today, Marin Software announced support for Google AdWords Remarketing Lists for Search Ads (RLSA) within its advertising management platform. RLSA allows advertisers to retarget their site visitors with search ads on Google.com and other sites in the Google Search Network. Advertisers can adjust bids, ad text and keywords based on visitors' past behavior on their sites. RLSA is available within Marin's "Audience" tab. Advertisers can import their Google remarketing lists into Marin and then pull first-party data from their CRM through Marin's Audience Connect feature to further define t [...]


Google AdWords Scripts For MCC Accounts Are Here And Ready To Use

new-google-adwords-logo After a beta period that started in March, earlier this week, Google rolled out scripts for AdWords MCC accounts to all users. AdWords scripts can be used to automate account maintenance, changes and reporting. The ability to use scripts in MCC (My Client Center) accounts means users can now get the benefits of automation across multiple accounts. For example, the script for the MCC Keyword Performance Report can be implemented to pull weekly keyword data from multiple accounts into a collection of Google Spreadsheets that include charts related to quality score and average position of ads. [...]


Enterprise SEO Audits – Go Beyond The Desktop Crawl

spider-web-crawl-featured Digital technology -- and the way consumers are using it -- is evolving at a pace never seen before, and the platforms and tools used by digital marketers are trying to keep up with it all. We all know content is still king. In order to win the battle for the consumer's attention, or Google rankings, you need to provide quality content and lots of it. (See my article, 3 Tips To Beat The Volume Game, for in-depth discussion on massive internet content growth.) To satisfy this insatiable demand, content management systems and platforms have had to evolve and allow for the agile and dynam [...]


Majestic SEO Now Categorizing The Web For Marketers

majestic-categories-sel Majestic SEO, a popular link research tool, announced a new feature where they are now categorizing their index, which is made up of over 700 billion web pages, into about 1,000 different categories. Majestic is then using the categorization to add a new metric, they are calling "Topical Trust Flow." This new score is their representation of the proximity of any page within a site to any topic, so they can show the trust they put in that prediction with a new score. Here is how it looks when comparing the BBC site to our site: With the BBC, Majestic categorizing it highly rela [...]


AdWords Editor Version 10.4 Arrives With Bid Strategies Support

adwords-editor-icon The PPC Twittersphere lit up today with word that Google dropped the latest version of AdWords Editor today. Here's the lowdown on what's new in Version 10.4. Bids and Bid Strategies: Much awaited, AdWords Editor now supports flexible bidding strategies. Users can update bid strategies down to the keyword level, apply flexible bid strategies from the accounts' shared library and copy or move items along with their bid strategies within an account or to a different account. You can also edit bids in ways that fall outside of the campaign bid strategy -- for example adding CPM bids to a CP [...]


PPC Managers: Download Latest Bing Ads Editor To Keep Google Import Function

How To Check Bing Ads Editor Version Microsoft wants to get the word out to Bing Ads Editor users be sure to update to the latest version of Big Ads Editor. As of today, users with versions Bing Ads Editor older than 10.2 will not be able to use the Google AdWords Import function. Today, Google retired an underlying API that powers the AdWords import capability. Users trying to import AdWords campaigns into a Bing Ads Editor version older than 10.2 will see this error as soon as the download process begins: “Bing Ads Editor encountered an error while importing from AdWords.  Please try the import again.” Note the error [...]


Marin Launches Context Connect, Says Retailer Impressions Surged During Polar Vortex

Winter Boots SERP Results As the brutal Polar Vortex weather system bore down on much of the U.S. this winter, consumers apparently hunkered down and passed the time by doing more online shopping. According to Marin Software, paid search impressions surged for retailers January 19 to 25, which happened to be the coldest week of the polar vortex. The bad news for retailers is click volume and spend didn't keep pace with the increased consumer interest. Search ad impressions skyrocketed 1,500 percent above historic trends while click volume increased 268 percent and spend rose 79 percent. "Advertisers failed to fully [...]


Research Report: Enterprise PPC Campaign Management Platforms 2014

Digital Marketing Depot, our sister site, recently released the updated version of its Market Intelligence Report, "Enterprise PPC Campaign Management Platforms 2014: A Buyer's Guide." Now in its Fourth Edition, this report consists of original research based on interviews conducted in November and December 2013. Advisors included David Rodnitzky, CEO of 3Q Digital (formerly PPC Associates) and Ginny Marvin, Contributing Editor at Search Engine Land. More than half (52%) of digital marketers currently use a paid search campaign management tool – and another 14% plan to adopt one in t [...]


New Bing Ads Editor Version Now Available

bing-ads-new-240px Today Bing Ads announced the latest version of Bing Ads Editor is available and ready for download. We've covered some up the updates already, including the improved sync results window, Bing Ads Editor Update Gives The Lowly “Sync Update” Window Real Functionality (be sure to check out the "Nearly Hidden Gem" section in that article), and a new feature in the conflict report that allows you to take action from that window. Other new features include: 1. The ability to rename campaigns and ad groups in the Browser pane 2. Adjustable Edit pane to make the workspace bigger or sma [...]


Marin & DoubleClick Search Partner With Boost Media To Scale Ad Optimization

boostlogo Today, ad optimization solution Boost Media (formerly BoostCTR) announced new integration partnerships with DoubleClick Search and Marin Software. Boost aims to help marketers scale the taxing process of creating, testing and reporting on search and social ad creative with a network of copywriters working in more than ten languages and algorithmically powers ad testing and optimization. Boost says clients see an average sales volume increase of 30 percent at a 5 percent lower CPA and save some 60 hours a month on ad creative development, testing and reporting. Marketers using DoubleClick S [...]


AdGooroo Adds Mobile Paid Search Spend Insights, Releases List Of Top Mobile Search Advertisers

adgooroo-logo Search marketing intelligence firm, AdGooroo announced it is the first to provide insights into search advertising spend on mobile devices. The new mobile search data is now included in the company's SEM Insights Tool, starting with data from the U.S., U.K. and Australia. Additional mobile insights now available include ad copy, impressions and clicks, click-through rates, costs-per-click at the campaign and keyword level. AdGooroo has also released a list of the top 20 advertisers in mobile search by impressions in January 2014. The list is based on impressions from the top 50,000 keywo [...]


AdWords Top Movers Report Update: Now With Conversion Stats, Device-Level Segmentation

new-google-adwords-logo The Top Movers report debuted in AdWords last June to help advertisers quickly see performance changes in their accounts. It was helpful, but somewhat rudimentary with reporting on just clicks and cost changes. Today, Google announced that conversion data will begin appearing in the Top Movers report as well as device-specific insights. Note that the report shown on the Home screen still includes just Cost and Clicks data, you'll need to click on the "see full report" link or navigate to the Dimensions tab on the Campaigns screen to see the conversion data. The Top Mover detail below [...]


Two New Link Analysis Tools Available: OpenLinkProfiler.org & WebMeUp.com

google-war-links-featured There are two new link tools available for those looking to analysis their own links or their competitor links. The new tools come from OpenLinkProfiler.org & WebMeUp.com. OpenLinkProfiler.org is a free tool, while WebMeUp.com is also currently free but they may charge in the future. This adds to the current tools in the market, including Majestic SEO, Ahrefs, Moz, Open Site Explorer and of course, Microsoft's Bing Webmaster Tools and Google Webmaster Tools. OpenLinkProfiler.org, since it is free, and we have not covered it before, offers: Downloads of up to 100,000 backlinks of [...]


Google’s DoubleClick Search Ramps Focus On PLAs And Ecommerce With New Commerce Suite

DoubleClick logo In a sign of where its focus lies and the growing importance of PLAs in the search ecosystem, today Google is introducing the DoubleClick Search Commerce Suite, what it calls "a smarter, faster, product-centric layer to search management". The Commerce Suite is comprised of two new capabilities: 1. Dynamic Product Listing Ads creation is an extension of inventory-aware campaigns, which launched in June of last year, as an update of its inventory management solution. Advertisers can automatically create ad group, keywords and ads based on their Google Merchant Center feeds. Dynamic Produc [...]


Moz 2014 Industry Survey Results: Google Webmaster Tools Ranked Top SEO Tool

moz With more than 3,700 survey respondents, this year's industry survey from search marketing analytics provider Moz discovered the No. 1 SEO tool used by internet marketing professionals is Google Webmaster Tools. The majority of the survey focused on marketing issues, but Moz did ask participants a few SEO-related questions, including which SEO tools they currently use and how they are "coping" with not provided. According to the survey results, 68.8 percent of survey participants plan to focus on conversion rates and performance metrics in response to Google's elimination of keyword data [...]


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