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Up-Close @ SMX West: Experts Weigh In On Mobile SEO Best Practices

mobile-seo-featured What's your best mobile SEO solution? Responsive design? A mobile dedicated site? An app? Four mobile SEO pros gave their expert insights on how to create successful mobile SEO strategies during the  "Best Practices in Mobile SEO" panel yesterday at SMX West. Moderated by Search Engine Land's contributing editor Greg Sterling, the session included presentations by Covario's senior SEO manager Michael Martin, Resolution Media's director of SEO strategy Bryson Meunier, MobileMoxy CEO Cindy Krum, and Google senior developer programs engineer Maile Ohye. While each of the presenters offered [...]


There’s No SEO Without Mobile SEO

Mobile-share-of-organic-search-RKG-2013-600x391 It's 2014, which means we are officially one year away from the year that Kelsey Group predicted mobile search will eclipse desktop search. Are you making your mobile resolutions to ensure you're ready for when that time comes? [caption id="attachment_70213" align="alignright" width="360"] Mobile share of overall search traffic was nearly one third in Q3 of last year according to RKG.[/caption] I'd like to start the new year with a short reflection of how far mobile SEO as a discipline has come in less than five years. When I started researching mobile SEO back in 2005, Motorola Razr [...]


Succeeding With Content In A Mobile World

Unlock the Potential of the Mobile Web In 2013, mobile traffic in the US almost doubled. Cyber Monday of 2013 was the year that cyber Monday went mobile. And, according to Gartner, Q2 of 2013 was the first time that sales of smartphones surpassed sales of feature phones, with the former accounting for 51.8 percent of mobile phone sales worldwide. That last fact in particular shows the unlocked potential of the mobile web. The mobile web is on fire, and a mobile content strategy is a must for 2014. [caption id="attachment_180886" align="aligncenter" width="600"] Unlock the Potential of the Mobile Web[/caption] Evan Britton [...]


The Importance Of Responsive Web Design For B2B Sites

Desktop Tablet Mobile Devices The mobile takeover of web surfing activities is growing rapidly each year, so it's imperative for B2B businesses to conform to the trend. Yet, a large number of B2B sites are still not doing anything for tablet or mobile device users. At the same time, traffic from mobile and tablet tends to be much lower than on B2C sites. Out of 20 B2B websites I surveyed, all of them had somewhere between 8-15% traffic from mobile devices. Although these aren't high percentages, that's still a lot of users that are receiving a poor user experience. It also represents a missed opportunity for search traf [...]


2014 SEO Playbook: On-Page Factors

2014 SEO Playbook Welcome to part 2 of my annual SEO playbook. (Click here for part 1.) I have to thank Danny Sullivan and the Search Engine Land team for giving me the perfect outline for the 2014 playbook, the Periodic Table of SEO Success Factors. Part 2 will cover on-page factors, including content, HTML and architecture. You'll find more than enough food for thought and some very actionable steps. This is not a step-by-step SEO guide, and it's pretty informal. Before embarking on a search engine optimization campaign, do your research or consult with an expert. Content: Quality Quality was a big d [...]


Google Webmaster Tools Adds Smartphone Specific Crawl Errors

google-webmaster-tools-featured Pierre Far, Google Webmaster Trends Analyst, announced a new feature within Google Webmaster Tools that shows webmasters crawl errors specific to smartphone devices. The issue is: it is often hard for webmasters to detect and thus fix errors that happen on smartphone devices. Google decided to add a section to the crawl errors report that shows some of the more common errors Google sees webmasters make when smartphone users access the site. Google said that some of these errors may "significantly hurt your website's user experience and are the basis of some of our recently-announced rank [...]


The Brave New World of SEO: Beyond Websites

changes-ahead-exit-sign We hear it regularly -- the death knell tolling for SEO. In the past several years, we've been bombarded by a barrage of change in organic search, from Penguin to Panda to Hummingbird, from inbound link penalties to [not provided]. Let's face it: the only constant in search is change. But I propose that SEO isn't dead by far. In fact, the role of SEOs is expanding rapidly, and the reality is that we now have to look beyond just the company website. Let's review some of the ways search has changed in 2013 and take a look at how those changes have impacted the role of search marketers. Mobi [...]


Matt Cutts: Wrong About Responsive Web Design

matt cutts In the SEO world, many view Matt Cutts' word as gospel, and indeed, he is usually spot on with his recommendations and advice. However, Cutts recently released a video in which he explains to viewers that responsive Web design is does not have a negative impact on SEO -- and I couldn't disagree more. Ever since Google officially provided a clear stance on best practices for mobile SEO, they've held up responsive Web design as the recommended configuration for mobile. But many have found that there are SEO problems inherent in a responsive design website. In my column on Marketing Land tod [...]


Google’s Matt Cutts: Don’t Worry About An SEO Down Side To Responsive Design, There Is None

responsive design alone not mobile seo In a video released today by Google's head of search spam, Matt Cutts, he said you don't have to worry about there being a down side, related to SEO, when using a responsive design approach for mobile web sites. The question posed to him was: Is there an SEO disadvantage to using responsive design instead of separate mobile URLs? The answer is no, in fact, there is no duplication of efforts when it comes to linking and PageRank, which does have a benefit when compared to using separate mobile URLs. Here is the video: For more on mobile SEO topics, see the stories below: Goog [...]


The Challenge Of Getting Mobile SEO Right When Google Is Inconsistent

SMX East - Up Close Logo The Getting Mobile SEO Right, Because Now Google Really Cares session at SMX East had a stellar group of presenters including Google's Pierre Far, Resolution Media's Bryson Meunier, Move.com's David Roth and Local Market Launch's Gideon Rubin. This was a fantastic panel with lots of great information, but there were a few topics that I expected to be covered, especially by Google, since apparently now they care; but, these topics were notably absent from the discussion. There have been some major announcements from Google recently that seem to skew heavily toward the mobile side of the [...]


What It Takes To Create A Winning Mobile SEO Strategy: 5 Questions With Humana’s Mobile Manager

5-Questions According to a study conducted by Pure Oxygen Labs earlier this year, Humana was one of only six top 100 Fortune 500 companies whose website met Google's mobile SEO requirements. In light of Google's focus on mobile, mobile SEO is something all companies should be considering - not just Fortune 500 organizations, and definitely more than six percent of the top 100 Fortune 500. It was only a few months ago when Google's head of Web spam Matt Cutts told an audience at the SMX West Conference, "You really need to be thinking about mobile. We’re starting to think a lot about mobile." Googl [...]


Google’s Cutts: Page Speed Ranking Factor Not More Important On Mobile Search

Google-page-speed-service In a recent video answer, Google's head of search spam Matt Cutts said that page speed is not any more important in terms of a ranking factor for mobile search than it is for desktop search. Matt Cutts said: It is not that in mobile, we apply that [page speed ranking factor] any more or less than desktop search. But Matt Cutts did say that Google knows mobile users expect faster loading pages, and Google will continue to look into that. If it makes sense for them to tweak their algorithms just for mobile search, Google reserves the right to do so. Here is the video: I would not [...]


Use Google’s Image & Mobile Optimisation Guidelines For SEO Advantage

Consolidate your image optimisation strategy with your mobile strategy to best affect your SEO traffic.

Avoid impacting your SEO traffic while implementing Google’s mobile optimisation guidelines by following this simple guide to mobile & image search optimisation build structure.


The Definitive Guide To Technical Mobile SEO

mobile-seo-featured At SMX Advanced, I moderated a panel about technical SEO. Google’s Maile Ohye spoke about SEO best practices for technical implementation of mobile sites based on how Google crawls, indexed, and ranks mobile content and presents it to searchers on mobile devices. She also talked about Google’s recent announcement that the mobile user experience is a factor in how Google ranks results for smartphone searchers. Below are more details on that, as well as resources on how best to architect your site’s mobile experience for optimal search acquisition (and happy mobile users). Responsiv [...]


In-House Mobile SEO — Why Is It So Difficult?

As the growth of mobile charges on, mobile search optimization becomes an increasingly important skill for an in-house SEO to possess. If you are an in-house SEO preparing to delve into the world of mobile search, this article is meant to explain what you should know before you begin. Mismatched Data Makes Mobile SEO Harder One of the big issues facing mobile marketers is that there isn't a universal standard for what "mobile" encompasses -- and that makes meaningful comparison of mobile research and metrics very tricky. When laptops were first available, they were considered "mobile" unt [...]


Only 6% Of Top 100 Fortune 500 Companies Have Sites That Comply With Google’s Mobile Requirements

mobile-break-broken-featured Last month at the SMX Advanced Conference in Seattle, the head of Google's webspam team Matt Cutts briefed the audience on the importance of mobile SEO. "You really need to be thinking about mobile," said Cutts during his keynote session, "We're starting to think a lot about mobile." Not only is Google's head of webspam encouraging companies to make mobile SEO a priority, a recent post on Google's Webmaster Central Blog confirmed the upcoming changes, "We plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users." In light [...]


Mobile Site Configuration & The Vary HTTP Header

Yesterday, Google announced more changes to the Google mobile search algorithm, which we can expect to roll out shortly. This update is intended to improve the search experience for mobile users by "address[ing] sites that are misconfigured for smartphone users" -- presumably by improving mobile rankings for sites that have been optimized according to their Mobile Optimization Guidelines. In an attempt to prevent some confusion, Google also updated these guidelines to include a list of common mistakes, along with ways to avoid said mistakes. Unfortunately, confusion has been the name of t [...]


Another One Bites the Dust: Google SMS Search Shuts Down Without Warning

Google mobile app logo After trying to perform searches via Google SMS Search last week, many users discovered that the mobile search service had been discontinued. In the Google Web Search Help forum, a Google spokesperson wrote, "Closing products always involves tough choices, but we do think very hard about each decision and its implications for our users. Streamlining our services enables us to focus on creating beautiful technology that will improve people's lives." Google SMS  Search let users send search queries and receive results via a text to Google. Beginning last week, users received the following no [...]


7 Takeaways From The Local Search Association Annual Conference

Earlier this month, local search marketing leaders from the U.S., Canada and 12 other countries gathered in Las Vegas for the Local Search Association’s 2013 annual conference, "Search Starts Here." Over several days, attendees engaged in informative discussions about the numerous opportunities and challenges facing our industry, ranging from the growing importance of original digital content to the rise of mobile and social media. In this month’s column, I will highlight my key takeaways from the LSA conference, which are focused on both the strides I believe local marketers should [...]


Top 5 Mobile SEO Tips For M-commerce & Retail

Clearly I've broken my own resolution when it comes to not talking about responsive Web design, as I've done so for the past two months. This month, I'm taking a break so I can focus on resolution #1: giving more tactical advice on how to do mobile SEO well. Today's column will focus on mobile SEO tips for m-commerce and retail -- the topic of a webinar I’m doing this month for Mobile Commerce Daily. Tip #1: Make Pages Accessible To Mobile Searchers This tip may seem like a no-brainer in a world where at least 25% of all search traffic comes from mobile devices and 90% of consumers use [...]


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