• http://twitter.com/jhuman James Hu

    i’d check out retargeter and the bing ad platform for clients in the hospitality space. 

  • Terry Whalen

    Here here – much agreed.

  • http://www.facebook.com/bigalittlea Aaron Levy

    This is so much more elegantly written than all the other posts I’ve seen written (my own included). 

    Let’s see if “please sir” along with reasoning has more of an affect than “#$!@#$ YOU GUYSSSS CHANGE IT BACK” like the rest of us are yelling

  • riprooney

    My Google Adwords wish list includes a return to realistically priced keyword bids. They originally sold us AdWords on the basis that small companies could now swim in the same pond as bigger ones. Now a company selling dog treats, for example, has to bid $3 to sell a $7 product. In what universe does that make sense? An attorney has to pay $100 for a click – great if you work in a company with 150 attorneys. But what about the hundreds of thousands of private practice attorneys?  Sorry, I know this is a tad off topic…but it IS on my wish list and has been for a long time now.

  • http://twitter.com/victorpan victorpan

    Thought I’d point out that the work-around for ad rotation doesn’t work.


  • http://twitter.com/smoMashup smoMashup

     I don’t know if that’s entirely true. Conflicting report over here: http://www.michellemsem.com/qa-with-an-adwords-rep-about-the-new-ad-rotation-settings

  • http://twitter.com/mvanwagner Matt Van Wagner

    Thanks Aaron.  For me, the issue boils down to balance between sustaining engineering and new features.  Most engineers would rather work on new, exciting new things than fix bugs and deficiencies left by other engineers. 

    I rewrote this post a thousand times, believe me, because it this recent change was the “straw that broke the camels back” issue for me.  It seemed so cavalier, and unnecessary, especially the drop-everything-else-you-are-doing-and-do-this-now-thing. 

    Problems like this are systemic problems not failure of individuals.  As I said, Google has many talented engineers, and I’ve had the priviledge of working with amazingly talented account reps and teams over the years.  

    When I mentioned this to Susan Wojicki at SMX West earlier this year, she pretty much acknowledged the difficulty of balancing new dev, with sustaining engineering. Every tecnology company faces it – it’s not unique to Google.
    So, I hope this article sparks some good internal discussion and re-allocation of resources. 

  • http://twitter.com/mvanwagner Matt Van Wagner

    In general, I would not put a lot of effort into a workaround because even though Google suggests that the action of pausing and unpausing resets the timer, who knows if it works and if it is allowed, for how long.

    I’d like Google to start walking this one back by simply adding a opt-in button or adding true ad rotation as Brad Geddes outlined.  

  • http://www.facebook.com/people/Danny-Fendler/13804011 Danny Fendler


  • http://www.facebook.com/Aji.Issac Aji Issac Mathew

    How about only running ads for “Managed placements” … having difficulty there. 

  • http://twitter.com/smoMashup smoMashup

     Agreed. It’s not like the UI will update to let you know if it worked or not. Cheers on the great plea for sensibility!

  • http://twitter.com/shaneherrell Shane Herrell

    I’d agree with your comments. If most of Google’s revenue comes from advertisers, then why not listen to them and develop an advertising platform that is what the users need and want. If anyone has tried the new video advertising platform in Adwords, it is missing a bunch of features, some of them very basic ones.
     I’d much rather start shifting some advertising dollars to Bing and Yahoo if they will pay attention to the user interface. In the case of Google removing the ad rotation, that was simply to get them more clicks which will result in more income for them. They didn’t care if people were using the feature to actually test out ads. I say let me decide when I want to rotate or not.
    Google- put effort into your advertising platform if you want my continued business..Put out finished products… Listen to you customers and design around them. Don’t be afraid of a nice looking GUI.
    On a slightly different topic, the automated rules are nice, but what it has done to all the advertisers is driven up the cost per click.. Great for Google, not great for everyone else, especially small businesses who can’t afford to compete anymore. If every day each of the advertisers is increasing their bids, who wins?

  • riprooney

    Spot on Shane. It disappoints my smaller clients when I tell them PPC on Google is no longer a realistic option for the them.

  • http://twitter.com/mvanwagner Matt Van Wagner

    Thank you for the comments, Shane.   

    I think actually that Google’s decision to auto-optimize to CTR may be detrimental to them in the long run because 1) optimizing to select the ad with the highest CTR is not the same as optimizing an ad group that contains multiple ads, and 2) highest CTR does not imply highest performing ad for the advertiser, and could lead to download pressure on profits. 

    Automated rules are tools that can be used well or poorly, but I’d say that offering the tools for free inside the interface is generally a good thing.  It is true that click prices keep increasing, especially in areas where there are a lot of inexperienced advertisers. 

  • Pat Grady

    Search Partner Control
    Ad Group Level Extensions

    Two Month Vacation for AdWords Product Managers
    Pretty please, may we have these?  :-)

  • Ariel Bardin

    Matt, thanks for your great post. I’m one of the PMs on AdWords. We are reading all such feedback with great interest and discussing how best to approach the issues you and others have raised. Please keep such feedback flowing. 

  • http://twitter.com/mvanwagner Matt Van Wagner

    Ariel – Thank you for your comment and for reaching out!  

    I have a pretty good list of issues that I believe fall in the ‘more engineering attention needed’ category.  The even rotation issue I used for illustration was just the “straw the broke the camels back” issue for me. Maybe it makes sense to take this part of the discussion offline – so I can provide more details and dialog back and forth via email?  If so, you can message me on twitter or click on the contact author link below?   

  • Theresa Zook

    For those who have suggestions for features or functionality they’d like to see in AdWords?  It might get better results if you posted those in the AdWords forum. There’s an entire thread dedicated to asking folks what they’d like added or changes they think could be useful.


  • http://twitter.com/mvanwagner Matt Van Wagner

    Thank you, Theresa.   Great suggestion.  

  • Ariel Bardin

    We’ve just updated our blog with our changes based on the feedback. Please take a look. 

  • http://twitter.com/mvanwagner Matt Van Wagner

    Thank you, Ariel.   This is awe-inspiring.   Thank you for listening and responding so quickly to the concerns of all your business partners who commented and petitioned on this.   Thank you!