• http://www.uppman.net muppman

    Good post! I also think that SEM/PPC will be even more important during the recession than earlier. In short, this is because of easy measurement, immediate response, good ROI and the flexibility it has (http://www.uppman.net/2009/02/why-sem-is-the-right-choice-during-a-recession/)


  • http://www.universalmccann.com steffen.horst@umww.com

    Good Article, with very good content. Out of my view, everything you mentioned with regards to testing, optimisation etc. should be applied at any time. This is not only important during economic down times.