SearchCap: Dynamic search ads, Google Keyword Planner & e-commerce SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google says Dynamic Search Ad targeting will soon get better
  Jun 30, 2016 by Ginny Marvin
  Query matching set to improve over several months.
• Learn how to drive more conversions with “The Digital Marketer’s Guide to Call Attribution”
  Jun 30, 2016 by Digital Marketing Depot
  Thanks to smartphones and click-to-call, consumers are responding to digital marketing by calling businesses by the billions. This guide from DialogTech will explain why call conversions have become so important to the success of digital marketing and introduce you to call attribution software.
• What the heck is going on with Google Keyword Planner?
  Jun 30, 2016 by Ginny Marvin
  Technical glitches and close variants (sometimes) come to Keyword Planner
• SMX Advanced recap: Using Paid Search & Social Together to Deliver the Ultimate Knockout Punch
  Jun 30, 2016 by Amy Bishop
  Columnist Amy Bishop shares details from a session at SMX Advanced in which panelists discussed how to best collaborate with cross-functional teams to build integrated paid search and paid social strategies.
• How e-commerce SEO matters in strategic redesign of web shops
  Jun 30, 2016 by Trond Lyngbø
  Looking to (re)launch your e-commerce website? Columnist Trond Lyngbø urges you to involve an SEO expert before you make any decisions.
• Google Maps Android users get multi-stop directions & new Your Timeline features
  Jun 30, 2016 by Amy Gesenhues
  Currently available only on Android, Google says the new features will be coming soon to iOS.
• SMX Advanced recap: Dr. Pete’s Guide To The Changing Google SERPs
  Jun 30, 2016 by Dan Leibson
  How have the SERPs changed in recent years, and what’s on the horizon? Contributor Dan Leibson summarizes Dr. Pete Meyers’ presentation from SMX Advanced 2016.
• Leverage the power of IBM Watson in your AdWords campaigns
  Jun 30, 2016 by Russell Savage
  Columnist Russell Savage shows how you can integrate information from IBM Watson’s API into your AdWords scripts to get keyword information from webpages.
• Google now offers real time earthquake information in search results
  Jun 30, 2016 by Barry Schwartz
  Google announced they are now showing richer earthquake related information right at the top of the search results for earthquake related queries. They want to give people who feel a tremor quick and authoritative information about what they just felt.
• New in Google PLAs: “Special Offers” filter & an ad that links to a new Shopping page layout
  Jun 30, 2016 by Ginny Marvin
  A new landing page on Google Shopping flows a lot like a product page on Amazon with product details, seller details, reviews, links to related items and more on a single page.
• Search for Okay Google commands available in Google Search App
  Jun 30, 2016 by Barry Schwartz
  Kristijan Ristovski put together a list of 150 commands you can use with Google voice search at ok-google.io.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Ads on digital billboards are now being triggered by four speeds of passing traffic
• Why the digital advertising ecosystem loves native
• Why your content marketing program could be failing
• An interactive history: How Google, Facebook & Twitter finally won over brands & TV ad dollars
• Court: Viacom, not Google, on the hook for tracking kids’ behavior online
• MarTech Today: “Yelp Knowledge,” Alexa’s skills & all about AMP
• Amazon confirms Prime Day will return on July 12
• Google’s new My Activity and Ads Personalization seek to make ads better, provide more user control over data
• Now feel this: Immersion releases “first haptic design toolkit”
• SMX Advanced 2016 recap: Harnessing SEM analytics for smarter automation
• Ask The SEOs at SMX Advanced

Search News From Around The Web:

Industry

• Google’s offices in Spain raided by tax authorities, TechCrunch
• LinkResearchTools SEOktoberfest Challenge, Link Research Tools

Link Building

• 3 Influencer Engagement Strategies to Create Linkable Content, SEMRush
• How Google Evaluates Links Using The User Signals From Google Chrome Browser, Sistrix
• How to Do a Link Audit in 30 Minutes, Distilled
• The 3 Layer Approach Of Pyramid White-Hat Linkbuilding, Search Engine People

Local & Maps

• Google Maps (Android) shows directions for multiple waypoints, The Next Web
• Google Maps Now Offers Video Verification For Businesses, Search Engine Roundtable
• Making a Business More Complaint Receptive, Mike Blumenthal

Search Marketing

• Keyword research: the ultimate guide, Yoast

Searching

• Google Testing Larger Font Sizes For Search Results & Expands Card Style, Search Engine Roundtable

SEM / Paid Search

• The Paid Searcher’s Guide To Brexit, PPC Hero

SEO

• Google Displaying Data from Tables in Regular Search Results, The SEM Post
• How to Do SEO Keyword Research Like a 10-Year Veteran, Ignite Visibility
• Product Prices Are Not An Organic Ranking Factor In Google, Search Engine Roundtable
• The Functional Content Masterplan – Own the Knowledge Graph Goldrush with this On-Page Plan, Moz