SearchCap: The Day In Search, February 25, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • SEMPO Announces New 2008 Board of Directors
    SEMPO has announced the 2008 Board of Directors that will take office on March 12, 2008. The board of directors includes:…
  • Adds More Sponsored Ads, Pushing Organic Results Below Fold
    I was messing around with the interface on my Mac and decided to compare some results between my Mac browser and Internet Explorer for PC. I noticed that is now displaying five sponsored results for many keyword searches. The organic results are now below the fold, like they…
  • SEOs Want The NOINDEX Tag To Not Show A Page In The Index
    Matt Cutts of Google posted a blog entry asking SEOs how they want Google to handle the NOINDEX meta tag. If you use the NOINDEX meta tag now, Google won’t show the page in any way in the Google index — not even a “link only” listing. Matt asks SEOs…
  • Yahoo, You’re Not Off The Hook Over The Chinese Dissidents Case Says New Lawsuit
    Yahoo Sued Again for Assisting the Persecution of Chinese Dissidents from the Epoch Times reports Yahoo is being sued once again for allegedly leaking personal information and aiding the Chinese Communist Party in Internet censorship and the persecution of dissidents. The China Democratic Party, China Social Democratic Party and the…
  • Pakistan YouTube Ban Propagates Worldwide Causing Major YouTube Outage
    Yesterday, I kept noticing Twitters of YouTube problems. Soon after, the BBC reported YouTube outage blamed on Pakistan. It appears that the recent Pakistan ban of YouTube not only caused Pakistan ISPs to block YouTube but also spread worldwide and stopped users from even the United States from accessing YouTube….
  • Survey Says: Google Top Brand In UK
    Google takes UK’s top brand spot from the BBC reports Google took the BBC’s top spot in a Superbrands survey of the top brand in the UK. In fact, Google is the only company established after 1990 that is found within the top 50 brands in this survey. Microsoft secured…
  • Hackers Launch Goolag: A Google Vulnerability Scanner
    Hackers turn Google into vulnerability scanner from Techworld reports a group of hackers named Cult of the Dead Cow (CDC) launched a search tool powered by Google to help see if your sites are vulnerable to a hacking attempt. The tool is named Goolag and by typing in a domain…
  • The Secret Of Large Term Lists (It’s All In The Bidding)
    Last Monday, in a SEL post discussing the click quality by engine, I mentioned in passing an 89% drop-off between ‘phrases tested’ and ‘phrases actively generating good clicks’. Specifically, we posted 176,903 terms en route to discovering 20,152 active good terms for a client. Today I’ll revisit that drop-off…
  • 24 Meets SMX West: Mike McDonald’s Funny Trailer At WebProNews
    In a few hours, I’m jumping on a plane and heading out to our SMX West search marketing conference, which hits Silicon Valley from Feb. 26-28. My journey will hopefully be much easier than Mike McDonald’s. To kick off his WebProNews video coverage of the show, he’s got a spoof…
  • Microsoft’s Johnson: “Once Yahoo And Microsoft Agree On A Transaction”
    This afternoon, Kevin Johnson, president of Microsoft Platforms & Services Division, issued an email to Microsoft employees (that was released via its PR firm). The letter has a tone of confidence that assumes a deal with Yahoo will ultimately take place. It reiterates what Microsoft believes to be the benefits…
  • Is The Time Ripe For Search Marketing Standards?
    Over the past ten to twelve years, various SEM practitioners have brought up the need for industry standards. I started asking the question in 1998, and others have brought it up since, but the industry seems to have a laissez faire attitude. Albeit, we’ve seen some standardization steps taken by…

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building


Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

Other Items

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Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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