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Google cites implementation challenges for indefinitely pausing the policy. It would have allowed certified advertisers to discuss opioids.
Google Ads now defaults to broad match for new search campaigns, potentially impacting performance and spend if advertisers aren't vigilant.
Strategies to make your content AI-ready while keeping it engaging for human readers and visible in the age of generative search.
Overcome cookie limitations, leverage first-party data and implement diverse attribution methods for accurate insights.
Microsoft's AI-powered video ad recommendations streamline creative processes for marketers across display and streaming platforms.
Dive deep into SEO, PPC, AI, and more at the SMX Master Classes.
TikTok now has stricter teen ad targeting rules and AI disclosure requirements, aiming to enhance user privacy and ad transparency.
Google Ads launches tCPA Insight Box for Demand Gen campaigns, offering advertisers a quick way to assess performance and optimize ad spend.
Google Ads to automatically upgrade Shopping and Performance Max campaigns from Country of Sale to Feed Labels in August.
The EU wants more information on recommender systems and ad transparency, signaling potential shifts in ecommerce advertising landscape.
Dive into Google Search Console's features and reports, plus how to navigate the tool like a pro, from basic setup to advanced SEO analysis.
Uncover the power of applied mathematics in search and how to use it to validate – or challenge – your SEO approach.
Tools like AI-led journey orchestration are akin to air traffic control and empower marketers to optimize thousands of journeys simultaneously.
Google unveils EC Assist, a Chrome extension to help advertisers troubleshoot and optimize their Enhanced Conversions setup.
Google unveils new Merchant Center Next features and guides, simplifying product data management for online sellers.
Looking for budget-friendly SEO solutions? Learn about free tools to help you analyze, optimize and improve your website's search performance.
Get more SEO buy-in and budget by aligning with company goals, telling compelling stories and improving your communication skills.
The auto-migration of location extensions to assets expands advertisers' options for displaying location information in their ads.
Meta advertisers can now differentiate between all conversions and first-time conversions, addressing inflated performance metrics concerns.
This is a redesign of the Content API for Shopping, with new features to enhance product management and showcase businesses capabilities.
Improved reporting, user ID redactions for privacy compliance, first position targeting for YouTube Instant Reserve and more are coming soon.
Strategies for assembling an effective PPC team, including tips on hiring experienced vs. new talent, defining roles and more.
Uncover insights to better understand your audience, optimize content and quantify PR impact by adopting these essential SEO metrics.
Advertisers will need to disclose synthetic or digitally altered content in election ads, as Google aims to combat misinformation.
Meanwhile, almost 30% of clicks go to Google's properties and about 36% of clicks go to the open web, a new zero-click search study finds.
Google now requires verification for a wider range of political content, which may impact more advertisers ahead of the 2024 elections.
Avoid the pitfalls of link network spam. Here’s how to spot scammy pitches, identify toxic sites and protect your brand’s SEO.
The reports within Search Console are now delayed by over 52 hours.
Here’s why smaller affiliate sites are losing rankings after Google's core update and how brand search can turn the tide.
Google Merchant Center will include data from Search web results and other sources, aiming to provide merchants with more comprehensive performance insights
Property owners and managers globally now have enhanced tools to streamline campaign management, and boost bookings for both hotels and vacation rentals.
This update gives advertisers more control over audience targeting and potentially improving app campaign efficiency.
We pose some questions to Google as we see the final sunset of Universal Analytics. Here are some answers from our interview with Steve Ganem.
If you’re on top of the latest techniques and what’s to come in search marketing, submit a pitch to present at SMX Next.
Learn about the "new SEO" – search everywhere optimization and how to adapt your strategy beyond Google to optimize for other platforms.
Drive exponential growth by facilitating cohesion between marketing data and the development of high-level business strategy.
The addition of content to your webpages that attempts to perform prompt injection is against Bing's guidelines.
Great links to your content are essential, but they alone may not be enough to improve rankings for your sales landing pages.
Mustafa Suleyman believes almost all web content can be used for AI training unless explicitly restricted by the creator.