Google Analytics 4 rolls out new Admin experience
The updated Admin page within GA4 has been redesigned to streamline administrative tasks for marketers.
More from Search Engine Land: Page 4
Google testing new SGE ad format
The "You May Also Like" feature is presented as a carousel showcasing product titles, images, and the company name.
Microsoft rebrands Bing Chat as Copilot
Microsoft Bing will still provide a combined search and chat experience. It will now just be called Copilot instead of Bing Chat.
Google Search ranking improvement aims to surface hidden gems
Google will surface personal insights and experiences from social media blog posts and forums. This is not an updated helpful content update.
Google launches new personal search experience with follow button and personalized ranking
Plus, perspectives is coming to desktop, content creators get more visibility and more.
Google Search tests Notes on search results
The notes feature is a labs experiment that you can turn on or off.
7 tips to create PPC text ads that are trustworthy and clickworthy
Your text ads should build trust, not set off alarm bells. Use these trust signals to make your PPC ads drive confidence and clicks.
How to spot potential in SEO candidates
New SEO hires don't need to master every tool and skill out of the gate. Learn to spot transferable abilities that show capacity for growth.
Content strategy: Why less is more
Too much low-value content can harm your website. Follow these steps to consolidate pages and create focused, high-quality content.
Microsoft updates email notification process for ad disapprovals
The tech giant has rolled out changes to give marketers quicker and more detailed information about ad disapprovals.
What marketers really want to know about GenAI
In this webinar, get the answers to questions marketers are eager to ask.
Report: Yandex search engine for sale
Yandex, the dominant search and online advertising platform is Russia since 1997, has been in turmoil since Russia's invasion of Ukraine.
Google Analytics 4 can now be integrated with Salesforce Marketing Cloud
For the first time, integration is accessible to both GA4 standard and 360 properties.
Microsoft and Baidu Global team up for enhanced ad placement capabilities
The partnership will launch early next year in the U.S, Canada, United Kingdom and Australia markets.
Your 2024 guide to SEO reporting and tracking
Your SEO reports need a compelling story and the right data to be well received. Here's a guide to help you get ahead.
Google’s Florida update: 20 years since the SEO ‘volcanic eruption’
Dive into the 2003 Google algorithm update's seismic impact on SEO and its lasting effects on the industry.
SearchBot upgraded with 13 new personas, AI image generation
Get free access to this Search Engine Land toolkit that equips you with AI specially designed for marketing tasks.
SMX® - Search Marketing Expo & Conference series
Expert-led training, live Q&A – free online this week at SMX
Finish 2023 strong and head into the New Year primed for success: Attend SMX Next, online November 14-15, for free.
Lifting the lid on Google’s black box to find growth
Proven tactics to uncover the blindspots: Performance Max, CPC inflation and affiliate growth.
Boosting search conversions: 5 behavioral strategies to test
Are you getting the most out of your traffic? Optimize your website for conversions with these five behavioral nudges.
Conveying keyword insights to non-SEOs: A visual approach
Using visuals and aligning with broader marketing concepts can help you communicate SEO’s value and gain stakeholder support.
Google says major changes coming to search rankings
Danny Sullivan, Google's Search Liaison, was quoted as saying that major changes are coming Google's search ranking algorithms.
Transformer architecture: An SEO’s guide
Explore the impact of transformers in natural language processing, what they're capable of and why they outperform traditional models.
Google adds reports for learning video rich results
The reports are within Google Search Console's performance report, where you filter by search appearance.
Meta Ads for ecommerce: 7 things to test and iterate
Running ecommerce campaigns on Facebook and Instagram? Here are seven key strategies for testing and iterating your way to success.
Transforming agencies into profit powerhouses with client retention
Learn how agencies can automate or expand their capabilities to delight and retain their clients for years to come.
Meta’s new partnership with Amazon streamlines conversion process for advertisers
The collaboration has been described as "the most significant ad product of the year."
Top 5 SEO data pitfalls to avoid for accurate analysis and reporting
Flawed data assumptions lead to flawed optimization decisions. Learn to critically assess your SEO data to produce accurate insights.
Microsoft’s Audience Network expansion: Higher CPCs, lower CTRs, no added value
With Microsoft Ads' multi-channel approach, this software company saw 26% of its budget spent on a 0.14% CTR and no added conversions.
Why ecommerce brands must showcase authentic E-E-A-T
Here's why ecommerce brands need visible experts and how they can start building strong E-E-A-T signals, both on-site and off-site.
The future of customer experience lies in first-party data
The journey through the future of customer data reveals a landscape where adaptation is key.
Meta unveils five new lead generation ad tools for Facebook and Instagram
The tech giant is expanding its features to help advertisers "unlock greater performance while saving time and money."
No, ChatGPT isn’t stealing Google’s search market share
Any impact of ChatGPT on Google's search dominance is overblown at this point, as ChatGPT only has 2% of Google's monthly traffic.
Google updates policy to tackle abuse of its ad network
Advertisers are advised to review the updated policy to ensure your ads or listings do not violate the new rules.
Instacart ad revenue up 19%
Despite its strong performance, the online grocery retailer still reported a $2 billion GAAP net loss.
Why you shouldn’t measure SEO performance by ROI
Learn why ROI may not be the most accurate metric and how to assess the effectiveness of your SEO efforts instead.
How to navigate SEO in a multi-platform world
SEO today requires expertise in so much more than organic search. Explore the shifting role of SEOs and how to embrace the change.
How SEO experts improve the web and help search engines
SEO professionals can move beyond optimizing just for search engines and adopt a more holistic approach that prioritizes web standards.
Meta and Ignite Visibility present a new conversion API gateway solution
In this free webinar, you'll learn how CAPI can collect the data you need to maximize your ad performance.