Hyper-personalization in PPC: Using data to deliver tailored ad experiences
Discover the role, benefits and best practices of data in hyper-personalization – plus some real world examples.
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Use AI to supercharge your ABM campaigns
Get actionable tips and real-world examples you can immediately implement in your campaigns for a competitive edge.
Google Performance Max gets new AI-powered video creation, asset testing
Google is integrating its advanced Imagen 3 AI model for creative optimization, along with testing and ad rank Performance Max capabilities.
How to develop PPC testing strategies
Learn how to get started with PPC testing, which elements to test and ideas to implement for your search, shopping and video campaigns.
How to deal with SEO emergencies
From rankings drops to site issues, learn which SEO problems require urgent action and how to prioritize your efforts effectively.
The age of personalization: How to prepare when nobody’s prepared
Marketing personalization has never been more important, yet companies are struggling to implement the right strategies.
Compare top marketing automation platforms: A guide for new users and potential upgraders
Learn the strengths of leading vendors like Adobe, Oracle, Salesforce and more.
Meta adds ‘automatic adjustments’ to ad accounts, raising concerns
Meta's 'automatic adjustments' allows its system to make campaign changes without explicit advertiser consent.
Google tests video-enabled shopping ads in search results
Letting users watch product videos within Google's search results could increase ad engagement but decrease traffic to landing pages.
Why SEOs are killing digital PR
Focusing on cost-per-link in digital PR is stifling creativity and effectiveness. Here's how to use digital PR for real results.
Google expands Travel Feeds in Search Ads
Google's expansion of Travel Feeds in Search Ads lets you display dynamic, real-time data such as prices and availability.
Google Ads unveils Page-specific Assets for Performance Max
Google Ads update lets you generate tailored creative content aligned with specific webpages, enhancing ad relevance and performance.
Google Search to drop Sitelinks Search Box
This does not impact sitelinks but will impact the search box sitelinks feature.
Search Engine Land Awards 2024: And the winners are…
Here are all the individuals, agencies and in-house teams who have earned Search Engine Land awards for excellence in SEO in PPC in 2024.
What is off-page optimization?
Off-page SEO has evolved beyond link building. Learn modern strategies for building authority, reputation and visibility across platforms.
How to design landing pages that boost SEO and maximize conversions
Create landing pages that rank higher, attract clicks and convert visitors into customers by avoiding pitfalls and following best practices.
Search traffic benchmarks report for 2024
An in-depth look at organic search traffic trends and SERP insights across seven industries.
Google to pause US election ads after polls close on November 5th
Google's temporary post-election ad restrictions could significantly affect political campaigns' ability to share election-related messaging.
How to analyze PPC performance metrics
Learn how to effectively interpret PPC metrics to align advertising performance with business objectives and unlock growth opportunities.
How to optimize PPC customer acquisition cost for B2B
Improve your B2B PPC campaigns by understanding CAC, using offline conversion imports and improving lead-to-customer tracking.
Google shakes up ad auction dynamics for holiday shopping
Google is changing how PMax and Standard Shopping campaigns compete, requiring advertisers to adjust strategies during this holiday shopping season.
Google shakes up leadership, Raghavan becomes Chief Technologist
This reshuffle, announced by CEO Pichai, signals a strategic shift in AI and ads, with head of Search and ads, Prabhakar Raghavan moving to Chief Technologist.
Google’s Local Services Ads feature raises cost concerns
The "Request Competitive Quotes" button in Google Local Services Ads is cause for concern due to potential hidden costs and a lack of clarity.
The ultimate guide to HTTP headers for SEO
Learn what HTTP headers are, how they influence website performance and security and best practices for optimization.
SearchGPT gives brands 4x more referrals vs. Perplexity, Claude
SearchGPT is still in limited beta, but it's starting to send more referral traffic to brands than established generative engines.
YouTube citations in Google AI Overviews surge 300%
Meanwhile, the overlap of organic search rankings and AIO citations increased overall, but dropped for shopping queries, new analysis finds.
7 reasons you can’t rely on third-party cookies
Cookie-reliant measurement is falling short. It's time to diversify your marketing strategy for more accurate attribution and insights.
First SEO conference for lawyers – Dec 6 in Miami
Discover sustainable SEO strategies to achieve higher rankings, attract quality leads, and secure more signed cases. Network with top legal SEO experts to grow your practice.
Bing Webmaster Tools gains recommendations, 16 months of data and previews Copilot integration
Recommendations enhances top insights and it previously offered up to 6 months of data.
Google Ads API v18 launches with new features for developers
Google Ads API v18 introduces enhanced tools and features that give advertisers more control over campaign optimization and performance tracking.
Google simplifies Video ad testing with new experiment tool
Google's new Video ad experiment tool simplifies A/B testing, allowing advertisers to easily test creative variations and quickly gather results.
LinkedIn expands video ad options and enhances automated campaigns
LinkedIn expands its ad offerings with new video options and enhanced automated campaigns, streamlining the ad creation process for marketers.
The ultimate consent strategy for maximizing customer opt-ins
Whether you're looking to fine-tune designs, optimize messaging, or better understand user behavior, this webinar will offer practical insights on how to maximize opt-ins.
YouTube’s triple threat: Mastering Feed, Shorts and Skippable ads
Learn how top brands leverage these YouTube advertising placements for maximum engagement and conversions.
How the Digital Markets Act is reshaping search and Google’s monopoly in Europe
The new EU legislation challenges Google’s search dominance. Learn how it promotes fair competition and what it means for SEO.
Semrush acquires Search Engine Land
Leading SaaS platform Semrush acquired Search Engine Land, SMX and all of our sibling publications.
Google testing expandable product ads carousal
Google is testing expandable ads which could change how users interact with ads and impact advertiser strategies for visibility and engagement.
Google AdMob updates privacy terms as more U.S. state laws take effect
New state privacy laws in 2025 may increase Restricted Data Processing traffic on Google AdMob, impacting ad targeting and performance for advertisers.
Strategic content planning for SEO
Dive into audience research, keyword analysis, and the importance of aligning your content with Google's E-A-T.
What is edge SEO?
Streamline SEO updates by implementing changes at the network's edge, improving website speed and flexibility.