Everything you need to know about page experience in 2025
Dive into the history, metrics and best practices behind Google’s page experience update and its implications for SEO in 2025.
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Google adds WhatsApp ‘conversation started’ conversion action
Google Ads' new 'conversation started' conversion action helps advertisers track WhatsApp engagements.
5 GEO trends shaping the future of search
What’s next for search? Dive into five GEO trends shaping how we optimize for AI-driven search engines like ChatGPT, Google Gemini and more.
How to boost PPC retargeting efficiency with an RFM analysis
Stop wasting ad spend on the wrong audiences. Use RFM analysis to identify your most valuable customers and optimize your PPC campaigns.
Google’s site reputation abuse policy is a band-aid for a bullet wound
Dive into the challenges of parasite SEO and why Google’s algorithmic shortcomings make this policy a temporary fix for a systemic issue.
11 essential SEO elements you should be tracking
Stay on top of your SEO performance by tracking both technical and on-page changes, and using the right tools to simplify your efforts.
Google’s AI Sales Assistant: What it means for SEO and how to prepare
Prepare for the future of ecommerce search with insights on Google's AI Sales Assistant and tips for creating a SERPs SEO strategy.
DOJ’s push to sell Google Chrome sparks industry debate over web’s future
Marketers and tech experts warn of unintended consequences while questioning Chrome's viability as standalone product.
How to craft an international SEO approach that balances tech, translation and trust
International SEO isn’t just about hreflang. Balance technical precision, localization and trust-building to connect with global audiences.
Building a PPC roadmap for new brands: 10 questions to ask
Ensure your brand’s PPC campaigns are effective from day one by addressing key factors like tracking setup, CRM capabilities and more.
8 strategic steps for setting and overseeing your SEO budget
Plan, allocate and adjust your SEO budget effectively with these tips for maximizing your investment and driving measurable growth.
Google outlines 2025 ads API roadmap
Google's 2025 Ads API roadmap outlines five planned updates, helping developers and advertisers strategically prepare for major and minor releases.
Google reshapes in-store shopping with AI-powered comparisons
Google’s shopping updates, including real-time price comparisons and local inventory searches, are poised to intensify retail competition.
Google AI Overviews massively surge in travel queries
This shift has happened around queries like seasonal travel, local events and neighborhood-specific activities.
How to leverage Google Analytics 4 and Google Ads for better audience targeting
Connect your Google Analytics 4 to Google Ads accounts to create dynamic audiences, set conditions and drive PPC success.
Google Business Profile’s AI-transcribed menu upload just got better
GBP now accepts multi-page PDF menus. Find out how this AI-powered update simplifies uploads, boosts accuracy and enhances restaurant SEO.
4 tips for better PPC client meetings
Lead better PPC client meetings by connecting actions to KPIs, clarifying your message and aligning strategies with broader marketing goals.
Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing
Position-less marketing is the way marketers execute at scale free from marketing assembly line constraints.
DOJ plans to push for Chrome sale after Google antitrust victory
The DOJ is preparing to force a sale of Google's Chrome, among other sweeping remedies, after winning its antitrust case.
Google site reputation abuse policy now includes first-party involvement or oversight of content
This policy is still enforced with manual actions but Google confirmed there are algorithms that detect similar issues.
How to create article outlines with AI based on Google’s Top 10
Use this guide and script to automate SEO content research to generate article outlines using AI, APIs and top-ranking page analysis.
Google Lens for in-store and local shopping
Now just point and shoot a photo and get prices, reviews, product details and more while looking at products in a retail store.
SEO for page titles and meta descriptions: How to win more clicks
Learn how the ATOM framework (analyze, theorize, optimize, and measure) can help improve your SEO for titles and meta descriptions.
Topic clusters and SEO: Everything you need to know in 2025
Build smarter SEO campaigns with topic clusters. Learn to map content by intent, design a hub-and-spoke structure and dominate the SERPs.
Perplexity launches AI-powered Shopping Search
Perplexity AI's shopping feature offers brands a way to engage high-intent shoppers with product recommendations and one-click purchases.
Google AI Overviews ads seen on mobile search
Google AI Overviews ads officially launched last month in the U.S., but we've seen few examples of them in the wild.
The future of SEO content is video – here’s why
Publishing video content with search-optimized transcripts can lead to better conversions and higher engagement.
Google Search Console removing the Page Experience report
Google said, "We decided to remove this page to reduce unnecessary clutter within Search Console and simplify navigating to this information."
TikTok launches AI video generation tool for marketers
Symphony Creative Studio makes it easier for brands to create TikTok content. It turns product descriptions or URLs into video clips.
Why marketing mix modeling is crucial in 2025 and beyond
Marketing mix modeling is key to achieving marketing efficiency. Learn its benefits for ROI, channel synergy and data-driven decisions.
Google Analytics data delayed or missing for some
The data issues with GA4 began around November 13, 2024.
How AI agents are revolutionizing digital marketing
Explore how AI agents autonomously solve problems, enhance personalization and enable next-gen marketing strategies using agentic frameworks.
How to automate competitor analysis in search results? Let’s break it down
Ads require regular updates as search evolves. New competitors may mimic brands, making search result monitoring essential.
Meta aligns platforms with ‘Views’ as primary content metric
Meta's shift to views as the primary metric across its platforms offers advertisers a unified way to measure reach.
Google to halt political ads in EU over new regulations
Google’s decision to halt political ads in the EU due to new transparency regulations will reshape how campaigns reach voters.
Page speed optimization: Everything you need to know
From enhancing Core Web Vitals to reducing load times, optimize your website for speed and usability with these tips and best practices.
The SEO career crisis is coming: Are you ready?
Learn how to navigate the uncertain future of SEO, keep your career stable and prepare for the next growth phase.
How to combat rising CPCs and optimize your Google Ads ROI
Using this simple cap strategy on Google Ads lets you cut waste, optimize spend and maximize return on ad dollars.
SEO reality check: 13 hard-hitting truths you need to hear
Insights into today’s SEO landscape, from the value of brand authority to the SERPs' evolution and why AI-powered search demands new skills.
How to do audience research for SEO
This streamlined process lets you uncover search behavior, map audience intent and find SEO opportunities even with limited resources.