SearchCap: Google short videos, AdWords scripts & IoT for local search
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Answer engine JustAnswer now uses bots to route questions to human experts
The use of bots to qualify questions or leads, which are then handed off to experts or reps, may be the optimal chatbot use case....
Pick up the phone: Your best customer is on the line.
Marketers cannot ignore offline channels. Customers no longer see a difference between digital and physical. In fact, in this age of digital...
6 ways IoT will make local search for SMBs scalable
Don't turn your attention away from the Internet of Things just yet. Contributor Wesley Young contends that the data provided by connected...
4 (not so) ordinary conversion elements you may be abusing
Contributor Stoney DeGeyter argues that you should optimize with an eye toward conversions and let the rankings take care of themselves....
Submit your SEO questions to Google for upcoming short Q&A videos
Google hasn't produced short-form SEO video answers for three years, but now they're looking to start it back up...
UPDATED: AdWords Scripts now available in new AdWords interface
AdWords Scripts have received some new capabilities in the new AdWords interface. Contributor Frederick Vallaeys walks us through what to...
SearchCap: Capitalizing on Google Tag Manager, Google My Business & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Danny Sullivan joins Google, leaves advisor role at Third Door Media
Search industry veteran journalist begins new role at Alphabet's core business division on October...
All-new MarTech Today guide: Enterprise Digital Personalization Tools
With advances in artificial intelligence (AI), personalization has become more than a content or product recommendation. Marketers now provide...
5 ways to capitalize on Google Tag Manager
If you haven't taken advantage of Google Tag Manager, now may be the time to get started. Columnist Stela Yordanova outlines five ways to...
Local SEO: 7 Google My Business questions asked and answered
At first glance, Google's offering for local businesses might appear fairly simple. But questions inevitably arise. Contributor Sherry Bonelli...
Google extends olive branch to publishers, lays out new focus on subscriptions
The corporate-level commitment to subscription programs comes as executives acknowledge the challenges publishers have been...
SearchCap: Updates to AdWords daily budgets, Bing’s Dynamic Search Ads & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Google announces AdWords daily budgets can overspend by 2x, automatically
While advertisers won't be on the hook for overages, the real question is why are daily budgets still the only...
Visually understanding your site structure and external link weight impact
Looking for insights not easily gleaned through spreadsheets and raw data? Columnist Dave Davies explains how to use Gephi, a data visualization...
Audiences to employ for extra online marketing bang!
Which audience lists are you using to amplify your paid search efforts? Columnist Mona Elesseily shares some of her...
Bing Ads rolling out Dynamic Search Ads to US and UK
Advertisers can now let the Bing Ads algorithm match user queries and generate their...
Are Home Service Ads the death of home-based businesses on Google?
Google is expanding their Home Service Ads across more and more cities in the US, and some home-based business owners are worried. Columnist Joy...
SearchCap: Google Insights Engine Project, Instant AMP label & Google Express
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
