Apple expands 30% fee on Facebook and Instagram ads globally
Apple is expanding its 30% fee on Facebook and Instagram ad purchases made through iOS devices to advertisers worldwide, starting July 1.
More from Search Engine Land: Page 4
Google expands Product Studio to new markets, adds features
Google expands its AI-powered Product Studio to the UK, India, and Japan. New features include direct file uploads and seasonal themes.
Report: Menu items, busier businesses may be Google local ranking signals
Google has not specifically confirmed this but a new local SEO report says these may be newly discovered local ranking signals.
Google Colab for SEO: How to get started
Learn the benefits of Google Colab for SEOs, from fast setup to AI integration, and how to use it to run Python code seamlessly in the cloud.
8 SEO concepts explained in business terms
Bridge the gap between SEO and business goals. Explain concepts like page speed and link building in terms executives understand.
Google June 2024 spam update done rolling out
This spam update took 7 days to fully roll out and is now complete.
A guide to Google Ads for regulated and sensitive categories
Advertising sensitive products on Google Ads? Learn best practices for balancing policy compliance and marketing effectiveness.
Multinational SEO vs. multilingual SEO: What’s the difference?
Dive into the distinct nuances between multinational and multilingual SEO, plus strategies to enhance your website’s international reach.
Reimagining search in the AI era: Insights from ex-Bing Search director
Nobody notices when search engines work perfectly. but they notice when they don't – and more wisdom from Stefan Weitz.
Emarsys Omnichannel & AI Masterclass 2024 recap – and now available on-demand!
Discover insights and strategies from brands like Replacements, Colgate-Palmolive, Huel, and more, as revealed during the Emarsys Omnichannel and AI Masterclass event.
Google testing AI Overviews with link cards at the top
This makes clicking to publishers and content creators way more likely than the current version of AI Overviews.
Google Chrome mobile adds local places to Chrome Actions
Searchers with this Chrome Action enabled can quickly call, get directions and read reviews from the Chrome search bar.
5 new features coming to Google Analytics 4
GA4 updates include cross-channel reporting and budgeting, a dedicated AI engine and support for the Chrome Privacy Sandbox.
Google Ads unveils major updates to search query matching
The Google Ads updates offer advertisers enhanced AI-powered performance, greater brand control and improved visibility into search queries.
How will generative AI impact website rankings and traffic?
Understand how Google's AI Overviews are influencing website traffic and the challenges and opportunities for maintaining visibility online.
4 key actions for fostering customer loyalty
Loyalty is becoming increasingly valuable with 63% of consumers willing to pay more to shop with brands they are loyal to.
SEO implementation: A comprehensive guide
Here's a detailed framework for ensuring your SEO recommendations are adopted, even without CMS access or developer resources.
Link building services to watch in 2024
Top link-building companies to elevate your SEO and boost your online presence.
Repurposing content: How to extend the life of your content assets
Transform your content strategy with effective repurposing. Learn how to breathe new life into existing assets and reach diverse audiences.
Google tightens AdSense consent rules for Swiss users
Advertisers must implement stricter consent management practices or risk losing ad visibility, aligning with EEA and UK standards.
New tROAS Insight Box for shopping campaigns in Google Ads
Advertisers now get enhanced visibility into ROAS performance, enabling more informed optimization decisions and reshaping tROAS strategies.
Google Ads launches Cross-Media Reach Measurement for video campaigns
This update will allow advertisers to optimize video campaigns by providing deduplicated reach and frequency data across YouTube and TV.
How to use the ‘perfect click’ to optimize for AI-assisted search results
Discover the concept of the “perfect click” and learn how to optimize your content to become the ideal candidate for user conversions.
Google AI Overviews are an evolution, not a revolution
Learn why AI Overviews are just another step in search evolution and get practical tips to keep your SEO strategy effective.
Google dropping continuous scroll in search results
Continuous scroll launched in Google mobile search in October 2021 and on desktop in December 2022.
7 LinkedIn Ad settings and tactics you didn’t know you needed
LinkedIn’s latest advertising innovations, from CTV ads to predictive audiences, and how to leverage them for maximum campaign results.
Yelp adds 8 searchable accessibility business attributes
Businesses can add accessibility attributes including accessible parking near entrance, ASL proficient and QR code menus available.
Google rolls out new shopping tools ahead of summer sales
Google's tools streamline deal-hunting for consumers, intensifying competition among retailers and could reshape advertising strategies.
Google tightens EU consent rules for Customer Match ads
The new requirements mandate explicit user consent signals for ad personalization in the European Economic Area.
Google automates lead credits for Local Services Ads
Google promises to streamline operations for advertisers, potentially increasing fairness and efficiency in the crediting process for LSAs.
Accurate tracking data: The key to optimal ad performance
Optimize your ad campaigns by addressing data inaccuracies. Leverage conversion APIs for more accurate tracking and better performance.
Can AI perform technical SEO analysis effectively?
Learn how ChatGPT handles Screaming Frog crawl data and compare its insights to professional SEO tools like Ahrefs.
Reddit: Your new online reputation challenge
After partnering with Google, Reddit has strengthened ties with OpenAI as well. What does this mean for your online reputation?
Google turns off Universal Analytics July 1: What you need to know
Universal Analytics shuts down on July 1, 2024, forcing a swift transition to Google Analytics 4 to maintain data access and measurement capabilities.
Google ties in Local Services Ads advertisers to Maps app
Google is launching Local Services Ads on the iOS version of Google Maps, with no option of running LSA without having it on.
How to create shareable, link-worthy content in the AI era
Tips for earning high-quality backlinks by creating valuable content that attracts natural links from authoritative sites.
5 ways to align PPC campaigns with business objectives
How to ensure your paid search strategy stays laser-focused on primary objectives so you can maximize your advertising performance.
Amazon Ads in 2024: Maximizing Sponsored Brands campaigns
Learn about Amazon’s latest advertising features and expert strategies to boost your brand visibility and drive sales on the platform.
Google Search resolves indexing bug that lasted several hours
The issue affected indexing in Google Search and impacted new content published across both large and small publishers.
Google AI Overviews showing less often, with less Reddit, data shows
Google's AI Overviews appear for 7-9% of queries, on average. And Reddit is no longer one of the top 10 most cited domains.