Using Google Customer Match to optimize PPC campaign performance
Your display advertising targets specific audiences, but what about your search marketing? It’s time to think beyond the keyword, and tailor...
How to capture urgent leads with call-only ad extensions
Say more with your call-only ad copy! Columnist Allen Finn discusses how you can leverage callout extensions to earn more calls from prospects...
The nitty-gritty paid search account health check: Part 1
Whether you're taking on a new account or reviewing one you've already been managing, columnist Amy Bishop's tips will help you uncover...
Oculus looks to improve VR app discovery with content-based search
Oculus will roll out content-based app search for Gear VR and options for developers to promote app events,...
Google now has 50M Local Guides adding content to Google Maps and Search
The number of Guides has grown by 10x in just one year....
Target expands voice-commerce relationship with Google to battle Amazon
Retailer joins Walmart in climbing aboard the Google Express....
SearchCap: ‘Yext for Food’, Google quality score & Local Ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Yext begins to verticalize local business listings syndication with ‘Yext for Food’
Moves seek to provide enhanced data with more vertically specific attributes to various consumer search and discovery points....
Markets with home service ads: Service-area businesses are coming back to the local results
There's good news and there's bad news in the local service-area business space. Contributor Joy Hawkins brings us up to date....
Quality score in 2017: Should you care?
Contributor Jacob Baadsgaard dispels the notion that a great quality score automatically leads to great conversion rates and suggests how to...
Google locally focused ads poised to play important holiday season role for brick-and-mortar brands
If 2016 trends are any indication, search ads aimed at driving offline traffic are likely to have a big impact this year. Contributor Andy...
SearchCap: Google AdWords interface, Google Home listens & Apple Search Ads expands
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
AdWords rolls out new interface to all advertisers
The new experience touts speed, upgraded visuals, more management...
AMP up your call conversions: 5 things you need to know
In Google’s world, site speed matters. And the search giant is pushing hard on AMP, its open source initiative to improve web page speed and...
Echo and Home will probably have to tell you they’re always listening — in Europe
As smart speakers proliferate around the world, some governments will require strong privacy disclosures and consent to recording....
‘High-quality content’ tips from Google’s own style guides
To meet Google's standards for content that deserves a high rank, contributor Brian Ussery suggests following the guidelines the search giant...
Investors anxious about Google traffic acquisition costs, which regulation could further increase
Mobile fees and new regulatory moves could bump Google's revenue costs....
UPDATED The AdWords 2x budget change: Considering the potential impact
There were still many questions about how this sudden change will affect ad delivery and...
Faster & smarter: Moving from manual to automated SEM campaign management
Automating SEM campaigns is a smart move, thanks to the benefits you reap from eliminating drudge work, but also from the reductions in...
Apple Search Ads expanding to Canada, Mexico & Switzerland
New countries will be available in the platform starting October...
