PPC is a tough game – you have to accept it
Understanding how diminishing returns apply to paid search will help you set better expectations when assessing your PPC performance.
Understanding how diminishing returns apply to paid search will help you set better expectations when assessing your PPC performance.
Want to grow your brand with content marketing? Consider a variety of audience-building and action-oriented goals in your content strategy.
Learn what happened on this day in search marketing history – including developments in SEO, PPC, search and digital marketing.
For $12-$15 a month you can get a blue check on Facebook and Instagram
The ChatGPT API can help address some of the web interface's shortcomings. Here's how to maximize the API for specific SEO use cases.
For standard properties, you can register up to 10 item-specific custom parameters, while Analytics 360 properties allow for up to 25 custom dimensions.
Making your site more trustworthy for searchers and search engines benefits your brand. Here are tips to build overall trust in your site.
Learn how insourcing vs. outsourcing content differ and compare the pros and cons so you can choose the right route for your brand.
Google AdWords further dilutes exact match, plus: DMOZ officially closes, Matt Cutts hints at HTTPS ranking signal and more.
In this webinar, learn how you can target audiences at the right time and at the right cost.
Company says optimizing for new AI-powered chat interfaces in search is similar to optimizing for featured snippets
Learn the top trends to incorporate in your SEO strategy this year.
You can use auto ad settings to control which Auto ads formats appear, how many Auto ads you show, etc.
Global clients with a decentralized marketing approach can make doing international SEO even more difficult. Here's what you can do about it.
Select ecommerce and retail advertisers can now run Advantage+ shopping campaigns. Here's the lowdown on Facebook's latest AI-powered tool.
Google to sunset Universal Analytics, plus: Google's doorway page penalty, over-optimization, Chrome’s paid link penalty ends and more.
I signed up for "Flight School" and watched the videos so you don't have to. Here's what I learned.
Many people who had been on the Bing waitlist now have access – and there are reports that people can now sign up for instant access.
No action is needed from advertisers at this point.
This is the first Google core update of 2023 and the first in more than six months. The rollout may take up to 2 weeks to complete.
Accessible to all users, custom channel groups can be employed in custom reports and explorations to obtain both current and historical insights into campaign channels.
The small startup search engine is launching a new ChatGPT alternative – but is this generative AI tool worth your time?
This three-stage schema deployment process breaks down the overwhelming task of implementing structured data on large websites.
From prioritizing an SEO roadmap to writing an effective ticket, here are fundamentals every SEO product manager should know.
Spurious SEO trademark claim fails, plus: core updates named, EU wants Google's ranking factors, BBC link penalty and more.
Martech experts Scott Brinker and Juan Mendoza discuss the future of martech and more.
This version promises greater accuracy and broader general knowledge and advanced reasoning.
Google will soon add ChatGPT-like prompts to help you draft in Docs and Gmail, including brainstorming, proofreading, writing and rewriting.
If you’re a PPC advertiser, chances are your company is throwing money away on brand terms.
With more levers to ensure brand safety and profitable ad spend, it's a great time for DTC brands to test Performance Max. Here's how.
The concept of E-E-A-T, Google's template for search quality, can help us assess and improve the quality of AI-generated content.
You’ll reap digital dividends when your strategies work together.
Plus, Bing Chat has passed 100 million daily active users.
Interested advertisers or healthcare professionals can join the open beta by contacting their Microsoft rep.
Scaling content marketing involves having the right strategy, team and workflows in place. Here's a three-step guide on how to do just that.
Dig deeper into E-E-A-T – specifically what it means, why it matters to SEO, and tips to use it to your advantage.
Google hides organic search listings plus: broad core search algorithm update, Panda updates, author rank, incremental ad clicks and more.
Go inside a Google search quality meeting, plus: Google core search ranking algorithm update, how Google prices and ranks ads and more.
Google officially acquires DoubleClick, plus: how dates in Google snippets work, nofollowing links, interest-based advertising and more.
The move could present a valuable opportunity for advertisers to build brand awareness through short-form video content and sponsored partnerships with creators.