SearchCap: Survey for agencies, Cortana app update, Bing Ads headlines, more
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Getting Started with Responsive Search Ads (RSAs)
Responsive Search Ads (RSAs) are perhaps the most innovative change coming to your search campaigns since 2016. Join our webinar to learn more...
Bing Ads now supports 3rd headline, 2nd description in text ads
You can now import your longer ads from Google or create new ones in Bing Ads....
Google launches special Black Friday, Cyber Monday deals ad unit
Here's how you can join Google's experiment to show offers at the top of the search results for Black Friday and Cyber Monday...
4 new search metrics in Google Ads to give you what you really wanted out of average position
Average position is an often-used, often-misunderstood metric. Contributor and Googler Matt Lawson talks through what Google’s new metrics do...
Redesigned iOS Cortana app looks better but adoption challenges remain
Because of a 'structural' disadvantage vs. rivals, Cortana will likely need something more radical to break through....
Google adds event listings, detail filters in Google Search Console performance report
Google has added a new option to the search appearance filters in Search Console for event...
Search engines still dominate over social media, even for millennials
New research suggests when information gathering really matters, users turn to search...
Recovering SEO traffic and rankings after a website redesign
After a review to confirm a drop in traffic, there are some typical problems (like redirects, missing pages and domain issues) that can be fixed...
Bing Ads’ Competition Tab offers new insights, recommendations
Now rolled out globally, advertisers can access deeper Auction Insights and machine learning-powered recommendations....
Google releases improved GMB app: Now much more than a local listings management tool
GMB is becoming a customer relationship management and "engagement" platform....
Can you trust website design best practices?
You have to test every proposed change to your website to see what actually works for your business and your audience. Without good testing,...
A new customer experience, how AI is changing marketing
In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s Dartmouth College to brainstorm a new concept...
With so many choices, which SEO tool is right for you?
Compiled from the latest research, this 55-page report is your source for the latest trends, opportunities and challenges facing the market for...
Google opens developer preview of AMP URLs showing publisher domain names
Here is how to see Google's fix for AMP URLs from Google search when you click on an AMP...
With Google’s exact match change rolled out, here’s what advertisers are seeing
What's the impact so far? Are advertisers rethinking campaign structure and...
IAB: Mobile drove paid search growth in first-half of 2018, desktop revenue flat
Mobile search revenue grew to $13.5B, desktop search was $9.3B....
Google launches portal to help developers build modern web sites
A new Google tool at web.dev measures your site's performance as well as its compliance with standards for progressive web apps, best practices,...
