Ignoring these 6 SEO strategies could come back to haunt you
Sure, they're scary, but sometimes it's worth putting on a brave front. Contributor Sherry Bonelli demystifies techniques that can yield sweet...
Dealing with duplicate content
Of all of the possible SEO problems to tackle, columnist Ryan Shelley says duplicate content is one of the easiest. Learn why, and get the scoop...
Selena Quintanilla Google doodle celebrates Mexican-American musician & beacon for Latinx community
Selena was the first female, and youngest, Tejano artist to win a Grammy....
Bing Ads launches Multi-Linking for multiple-account management
Users can now link and unlink accounts within the platform more...
Apocalypse for online search? Here’s how marketers can thrive
When Google launched in 1998, the big knock against it was that it would be excruciatingly difficult to monetize the traffic because all search...
SearchCap: Facebook food ordering, Google Posts automation & machine learning
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
How machine learning levels the SERP playing field
Contributor Kristopher Jones explains how SEOs should be changing their practices to keep up with trends in the way Google evaluates web pages....
Google Posts can now be automated with new API support
Google My Business API version 4.0 adds new features, including the ability to manage your Google...
Facebook officially rolls out food ordering as part of longer-term commerce evolution
Facebook has been building a range of commerce tools and capabilities, many of which are directed at local and offline...
SearchCap: Target partners with Google, Capture leads with calls & 50M Local Guides
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Using Google Customer Match to optimize PPC campaign performance
Your display advertising targets specific audiences, but what about your search marketing? It’s time to think beyond the keyword, and tailor...
How to capture urgent leads with call-only ad extensions
Say more with your call-only ad copy! Columnist Allen Finn discusses how you can leverage callout extensions to earn more calls from prospects...
The nitty-gritty paid search account health check: Part 1
Whether you're taking on a new account or reviewing one you've already been managing, columnist Amy Bishop's tips will help you uncover...
Oculus looks to improve VR app discovery with content-based search
Oculus will roll out content-based app search for Gear VR and options for developers to promote app events,...
Google now has 50M Local Guides adding content to Google Maps and Search
The number of Guides has grown by 10x in just one year....
Target expands voice-commerce relationship with Google to battle Amazon
Retailer joins Walmart in climbing aboard the Google Express....
SearchCap: ‘Yext for Food’, Google quality score & Local Ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Yext begins to verticalize local business listings syndication with ‘Yext for Food’
Moves seek to provide enhanced data with more vertically specific attributes to various consumer search and discovery points....
Markets with home service ads: Service-area businesses are coming back to the local results
There's good news and there's bad news in the local service-area business space. Contributor Joy Hawkins brings us up to date....
Quality score in 2017: Should you care?
Contributor Jacob Baadsgaard dispels the notion that a great quality score automatically leads to great conversion rates and suggests how to...
