How to turn your Google Business Profile into a revenue-generating channel
An enhanced GBP can drive more traffic, leads and sales to your local business. Focus on these areas when optimizing your Business Profile.
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Webinar: The secret to a customer-centric approach with faster ROI
Stop working for data and learn how to make data work for you.
Google September 2022 product reviews update rollout complete
This update impacted English-language product reviews and overlapped with Google's September 2022 core update.
E-A-T. Automation. Core update. What’s next with Google? Find out at SMX Next.
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5 Google Ads examples with relevant and quality ad copy
Ad copy is a critical component of ad relevance. Here are five examples of PPC ads that get relevance and quality right.
How to get more out of your email marketing with SafeOpt
Enhance your marketing strategy and get more out of your email campaigns with these insights.
Google Analytics 4: A breakdown of Demographic and Tech details reports
Google Analytics 4's navigation might look bare compared to Universal Analytics. But here's where you can find hidden reports in GA4.
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Webinar: Your customer insights can help you thrive in economic uncertainty
Consumer and market intelligence can help you stay afloat.
Google September 2022 Core Update rollout is now complete
This update took 15 days to roll out. Now it's time to check your analytics to see how your site was impacted and what actions to take.
Natural language search – what’s all the hype?
Is natural language processing the future of search? This webinar shares the latest trends in the evolution of search technology.
15 horrible mistakes even professional online writers make
Don't let errors get in the way of your online writing success. Here are some common mistakes to steer clear of.
TikTok video descriptions now have a 2,200 character limit
TikTok tells users that adding longer descriptions makes them more likely to show in people's "For You" pages.
The biggest mystery of Google’s algorithm: Everything ever said about clicks, CTR and bounce rate
There's good reason to suspect that Google uses CTR as a ranking factor. Here's how Google addressed the topic over the years.
Content API for Shopping and Google Ads API updated for country targeting
Google says you can opt-out if you're concerned that your database can't handle datafeeds without a target country.
New Google issue may affect ad serving
Yet another potential outage for Google, this time affecting certain ads from delivering.
How to define SERP intent and ‘source type’ for better analysis
Understanding the source types that Google displays in the SERPs helps SEOs know how viable it is to effectively rank for certain queries.
4 dos and don’ts of a digital marketing apprenticeship
Structuring a digital marketing apprenticeship? Here's how to ensure you and your apprentice get the most out of working together.
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Webinar: If the customer is always right, your tech should be too
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TikTok will start banning political campaign fundraising
A verified account, indicated by a blue checkmark, means the platform has confirmed the ownership of the account.