SEO PowerSuite Review: features, analysis, results
SEO software is what makes automation of SEO processes possible. However, the choice is so vast today that it is hard to find a winning set of...
SearchCap: Google doesn’t personalize SERPs, don’t fixate on CTR, Google sub-images & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Google is right; click-through and conversion rates kinda don’t matter
Say what? Turns out you may be focusing on the wrong things if you're fixated on click-through and conversion rates. Here are a number of...
Google admits it’s using very limited personalization in search results
Outside of a searcher's location or immediate context from a prior search, Google doesn't personalize the search...
Google tests sub-images in search result snippets for sitelinks
SEOs and webmasters may want to look into how to optimize for images that Google may use for sitelinks in mobile search with this new...
Keyword research strategies in a close-variant world
Revisiting your keyword research approach is essential to preparing for imminent match type changes. Here are some considerations for a...
SearchCap: Shoppable Image ads debut at Google, GMB testing new feature, building citations & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
New report from MarTech Today: Enterprise Customer Data Platforms: A Marketer’s Guide
The customer data platform (CDP) market is expected to generate $1 billion in revenue by 2019, according to the CDP Institute, as both...
How the hospitality industry should approach online reviews and citations
Looking for more positive reviews? Here are some smart ways to build citations and reviews plus tips to boost the visibility of businesses in...
Google debuts Shoppable Image ads, video in Shopping Showcase ads
The new formats, introduced for the holiday season, are intended to help advertisers attract new...
Google My Business testing future opening dates in the local panel for new businesses
Google can let searchers know when a new business will be opening its...
You can break Google search by searching for ‘compare the market’
Google returns "Server Error" for a query for the past 6+...
SearchCap: Google admits bad EU search experience, SEO table stakes, Bing Webmaster Tools & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Is SEO table stakes? (Hint: No!)
Anyone know why the idea that SEO is no longer a specialized practice and has turned into table stakes has taken hold? ...
The ultimate guide to using Bing Webmaster Tools – Part 6
Part 6 of our special series focuses on how to customize and configure reports within BWT so you can zero in on what you need quickly and...
Google looking for ways to handle sites blocking searchers over GDPR
Google admits it is a bad user experience for a European user to see content in web search, click on it and get a blocked page because of...
SearchCap: Google’s exact match close variants, EU copyright, Google goofs on hurricane Florence & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Play ‘Brand Offense’ to win at search
Your brand is constantly under attack by competitors that bid on your branded keywords, interrupting the customer journey and diverting search...
How keyword match types work after the new close match variants change
Here's a free Google Ads script that delivers a detailed report on the impact of Google's inclusion of "same meaning" queries in exact match...
Google’s latest change has search marketers rethinking keyword match types
Here's what some marketers are saying about the move to include same meaning queries in exact match close variants....
