Let’s clear things up: Google’s ‘Florida 2’ algorithm update is not related to original Florida update
Here is why some folks are calling this the Florida 2 update but don't let the name confuse...
Barry Schwartz | Mar 14, 2019 at 12:03 pm ET
Google took down 2.3 billion bad ads, 1 million ad accounts in 2018
The number of removed ads was down, but banned advertiser accounts nearly doubled from...
Google launching Policy manager in Google Ads
Coming in April, Policy manager will be the central spot to manage policy...
DuckDuckGo a new ‘default search’ option for Chrome, is it time to start paying attention?
The upstart search engine's visibility has been growing....
Goodbye green? Google testing black “Ad” label in Search
Google appears to be looking to switch up the way it labels text ads...
Regression analysis to improve Google Ads performance
Using advanced techniques to make better predictions can help you stand out. Here's a step-by-step guide to learning how to do a regression...
Are you wasting money on Google Ads?
Search advertising is the largest expense for most digital advertisers, yet many are uncertain they’re spending efficiently. Google Ads and...
Google released a broad core search algorithm on March 12
A rare Google confirmation came related to a Google search algorithm update this week. Google restated previous advice that there is no fix if...
What’s going on with In-depth Articles on Google?
Google said there was a coding change but that it still shows high-quality, evergreen content. Close watchers say they've seen big...
What will Google Hotels mean for online booking sites?
The new site mirrors the UI of Google Flights and could have a similar affect on the hotel booking...
DuckDuckGo CEO testifies: Privacy legislation isn’t ‘anti-advertising’
Gabriel Weinberg also believes that privacy legislation can make the internet more competitive....
Bing Ads brings 3D ads to Search with Samsung
Users can interact with the desktop ad format to inspect product features and details....
Google Ads rolling out Budget Planner forecasting tool
Designed to show how changes in spend could impact campaign performance....
Book your SMX Advanced pass by Saturday for up to $900 in savings
Expert search marketers like you are attending SMX® Advanced June 3-5 in Seattle for actionable SEO and SEM tactics needed for continued...
Back to Basics: App optimization and Firebase indexation
With the vast number of apps available, your marketing strategy needs to focus on optimizing so consumers can find your...
Making the leap from automatic….to intelligent marketing automation
Marketing automation has become the lynchpin of successful marketing campaign management, yet many brands struggle to fully maximize their...
Report: 65 million US smart speaker owners, smart displays quickly gaining traction
Surveys suggest there's still considerable room for...
Google launches marketer-friendly Google Ads API query builder
The interface makes it easy to build queries for reporting....
Google showing image thumbnails in mobile search results snippets more often
Make sure you richen up your pages so they benefit from showing images in the Google search results...
5 Steps for Competing with Digital Goliaths
Amazon, Wayfair, Walmart, Booking.com…. digital Goliaths dominate market share everywhere you look. It’s a universal challenge for smaller...