Using lookalike audiences to reverse the marketing funnel and generate quality leads
Lookalike audiences aren't dead yet. Even with iOS14 changes, the right seed list can help drive interest, engagement, and conversions.
The Facebook live shopping feature is going away
Live shopping allowed brands to connect with buyers, but Facebook thinks there's more value in short-form videos and is shifting it's focus to Reels.
Google adds Asian-owned attribute to business profiles
These labels can help some businesses with visibility and potentially increase conversions.
5 tips for strong media planning during a recession
Are we heading for a recession? Probably? Maybe? But advertisers shouldn't panic. In fact, learn how to use it to your advantage.
5 Amazon product listing optimization must-haves
Amazon will continue to be highly competitive. Want to be successful? Optimize your product listings to the fullest with these tips.
Email marketing webinar: Find the right platform
Maximize marketing spend and email deliverability with one service provider.
Twitter continues testing the edit button, allowing multimedia tweets
Twitter is continuing to test and add new features that allow multiple media types on posts, as well as expanding its edit button capabilities.
Google releases simple, centralized tag solution
The new Google tag is an expansion and rebrand of the existing global site tag. It will require less coding and offer new capabilities.
Microsoft announces Automotive Ads, Audience Network expansion, and 7 other updates
The new updates were announced today on Microsoft's blog and will be rolled out over the coming weeks across the USA and other markets.
Google’s Local Services Ads platform has a problem with spam
Fake business names, virtual offices, multiple rankings... Google has a spam issue with LSAs and getting it fixed is easier said than done.
6 reasons why it makes sense to outsource SEO
Although brands can be successful by taking SEO in-house, there are several benefits to outsourcing SEO.
Webinar: Marketers’ secrets to overcoming challenges
Tune in to this panel to get key findings from MarTech's survey.
Tips for how to post effectively on LinkedIn from SEO Sara Taher
Looking to grow your engagement and visibility on LinkedIn? Learn some tips from someone who is doing it well.
You can change cookie expiration and update settings in GA4
Users can easily make changes and updates to cookies in GA4 in the admin, property column of GA4.
Google begins testing FLEDGE API on AdSense
The new API uses interest groups instead of cookie-based tracking for both audiences and remarketing.
Google temporarily disables the validate fix feature in Search Console
Google is updating something in Search Console and for now, you can't issue new validation requests.
Why and how to delete content in bulk for SEO
Deleting content, as part of a larger strategy to improve content quality and increase topical authority, makes sense. Here's proof.
Site taxonomy for SEO: A straightforward guide
In this guide: learn why website taxonomy is fundamental to SEO success and how to optimize site taxonomies.
SEO webinar on getting quality backlinks
Drive maximum impact with a successful outreach program.
21 PPC lessons learned in the age of machine learning automation
Here are some valuable insights and lessons that can help you manage your PPC campaigns to their maximum potential.