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SEO

Google adds new valid page metadata help document

Google has also updated the title links help document with a new "no clear main headline" line.

Barry Schwartz | May 10, 2022 at 8:34 am ET

PPC

How a self-audit PPC checklist can protect your work from external audits  

If you don’t audit your own work, eventually someone else will – and the impact on your work, you and your operation could be catastrophic.

Jonathan Kagan | May 10, 2022 at 8:00 am ET

PPC

How to get better leads and conversions with Google’s AI

Get more control over Smart Bidding and max out ROI with value-based bidding.

Optmyzr | May 10, 2022 at 7:00 am ET

SEO

Virtual environment optimization (VEO): The next evolution of SEO?

Are the worlds of virtual reality, augmented reality, the metaverse, commerce and SEO converging? Learn what the latest trends reveal.

Taylor Kurtz | May 10, 2022 at 6:00 am ET

SEO

Outrank in organic search with these 5 SEO tactics

Learn the secrets to driving your SEO success.

Cynthia Ramsaran | May 9, 2022 at 5:18 pm ET

Analytics & Conversion

So you think you’re a martech genius?

Take our quick 10-question quiz to find out!

Henry Powderly | May 9, 2022 at 11:00 am ET

Local

Google now allows virtual food brands to have Google Business Profiles

Google has updated its business profile guidelines to allow some delivery-only food brands.

Barry Schwartz | May 9, 2022 at 8:16 am ET

SEO

Why SEO is a great investment, not just a cost 

SEO, unlike SEM, is not an immediate growth channel. But with the right investment, big results will happen over time.

Holly MIller Anderson | May 9, 2022 at 8:00 am ET

SEO

How to gain insider expertise as an outside SEO vendor in 4 steps

If you aren't a subject matter expert in what your client does here's how you can earn their trust.

Bruce Clay | May 9, 2022 at 6:00 am ET

PPC

Google’s Responsive Display Ads go vertical for a better mobile experience

These changes to Google RDAs will give advertisers more power to shape their visual appearance on mobile devices

Greg Finn | May 9, 2022 at 5:00 am ET

Content

Accelerate customer journey automation with this CDP roadmap

In this webinar, learn how Autodesk created a future-proof stack to achieve a seamless omnichannel customer experience.

Cynthia Ramsaran | May 6, 2022 at 1:18 pm ET

Social

LinkedIn changing feed, will show less low-quality content, polls

LinkedIn says its latest feed changes are meant to give users a more personalized and relevant content experience.

Danny Goodwin | May 6, 2022 at 10:57 am ET

Local

Business redressal complaint form adds option for ‘This business doesn’t exist’

You can now identify the content on Google Maps that you claim might lead to fraudulent activity by saying the business doesn't exist.

Barry Schwartz | May 6, 2022 at 9:46 am ET

Content

The latest jobs in search marketing

On the hunt for something new? Check out who's hiring in search marketing this week.

Corey Patterson | May 6, 2022 at 9:15 am ET

SEO

Google removing support for some video and image sitemap extension tags

These sitemap extension tags are being deprecated on August 6, 2022.

Barry Schwartz | May 6, 2022 at 7:58 am ET

Content

Why good content costs serious money

Establish the right budget so your content can have a significant impact on your prospects.

Andrew Holland | May 6, 2022 at 6:00 am ET

Social

TikTok Pulse puts brands next to the top 4% of videos

TikTok Pulse is an advertising revenue-sharing program that will launch in June in the U.S. for creators with at least 100,000 followers

Danny Goodwin | May 5, 2022 at 3:42 pm ET

PPC

PPC Survey: Adoption of Google Ads automation high, marketers unhappy with recommendations

A detailed new survey uncovers the most pressing issues of PPC experts as well as sentiment around the platforms and their features.

Greg Finn | May 5, 2022 at 10:21 am ET

SEO

How to analyze your SEO competitors and find opportunities

Learn how analyzing your competitors can help you discover potential keywords, find link building opportunities and build persona profiles.

Marcela De Vivo | May 5, 2022 at 6:00 am ET

SEO

DMCA request removes Moz from Google Search index

This shouldn't happen, but it did - and that is scary.

Barry Schwartz | May 4, 2022 at 4:23 pm ET
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