20201013 SEL Brief
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Google Ads brings YouTube into Attribution fold, expands data-driven attribution to more advertisers
Conversion Lift is also now in beta for YouTube campaigns....
Google Ads brings YouTube into Attribution fold, expands data-driven attribution to more advertisers
Conversion Lift is also now in beta for YouTube campaigns....
Google Smart Shopping Campaigns: Everything you need to know to get started
If you're new to SSCs, the main value prop is to combine Shopping and Display into a single campaign, in addition to simplifying the creation...
Google Smart Shopping Campaigns: Everything you need to know to get started
If you're new to SSCs, the main value prop is to combine Shopping and Display into a single campaign, in addition to simplifying the creation...
CTV and B2B: 3 reasons why Connected TV advertising is primed for B2B
Combined with its targeting and measurement capabilities, CTV’s ad experience should make it a go-to for B2B marketers looking to stand...
CTV and B2B: 3 reasons why Connected TV advertising is primed for B2B
Combined with its targeting and measurement capabilities, CTV’s ad experience should make it a go-to for B2B marketers looking to stand...
Fight back against the competition with your Google Shopping Ads this holiday season
Join this live webinar and learn what to expect this holiday...
Fight back against the competition with your Google Shopping Ads this holiday season
Join this live webinar and learn what to expect this holiday...
Social Shorts: Facebook attribution change on hold, Instagram gets more shoppable, turns 10
The social media marketing week in review: A round up of news and announcements you may have...
Social Shorts: Facebook attribution change on hold, Instagram gets more shoppable, turns 10
The social media marketing week in review: A round up of news and announcements you may have...
Video: Ed Bernstein on in-house SEO challenges and mapping SEO competition
Not only does he love SEO, he is also a musician....
Video: Ed Bernstein on in-house SEO challenges and mapping SEO competition
Not only does he love SEO, he is also a musician....
Customizable Amazon Sponsored Display ads go live globally
Add brand logo and custom headlines to product targeting...
Customizable Amazon Sponsored Display ads go live globally
Add brand logo and custom headlines to product targeting...
Status update on the Google indexing bugs
99% of the mobile-indexing URLs are restored and 55% of the canonical URLs are...
Status update on the Google indexing bugs
99% of the mobile-indexing URLs are restored and 55% of the canonical URLs are...
Lowest Search Marketing Expo rates end soon
Register by next Saturday, October 17, to lock in Super Early Bird rates and enjoy up to $200 off day-of...
Lowest Search Marketing Expo rates end soon
Register by next Saturday, October 17, to lock in Super Early Bird rates and enjoy up to $200 off day-of...
Yelp introduces new ‘business accused of racist behavior’ consumer alert
Well-intentioned initiative might be problematic in some cases....
Yelp introduces new ‘business accused of racist behavior’ consumer alert
Well-intentioned initiative might be problematic in some cases....
SEOs say bias, discrimination are bigger problem within the industry than their companies [Report]
Roughly 90% of both BIPOC and white SEOs say bias is a problem in the industry....
SEOs say bias, discrimination are bigger problem within the industry than their companies [Report]
Roughly 90% of both BIPOC and white SEOs say bias is a problem in the industry....
‘People Also Ask’ boxes: Tips for ranking, optimizing and tracking
PAA boxes appear in nearly half of all searches. Here’s how they work and how SEOs can use them to their...
‘People Also Ask’ boxes: Tips for ranking, optimizing and tracking
PAA boxes appear in nearly half of all searches. Here’s how they work and how SEOs can use them to their...
Google testing new ‘call history’ feature for Google My Business
The missed call log will remain available to businesses for 45 days....
Google testing new ‘call history’ feature for Google My Business
The missed call log will remain available to businesses for 45 days....
Microsoft’s Digital Marketing Center for search and social management adds features, opens beta
The free platform is now open to U.S. small...
Microsoft’s Digital Marketing Center for search and social management adds features, opens beta
The free platform is now open to U.S. small...
Study: Comparing the data from 8 SEO tools
Spoiler: The numbers you'll find don't match up. SEO metric tools are for general trend analysis and competitor benchmarking, not on specific...
Study: Comparing the data from 8 SEO tools
Spoiler: The numbers you'll find don't match up. SEO metric tools are for general trend analysis and competitor benchmarking, not on specific...