Apple
Voice assistant study: Microsoft’s Cortana offers most answers, Google Assistant proves most accurate
Perficient Digital ran 5,000 queries on seven devices including Alexa, Cortana, Google Assistant (Home, smartphones) and Siri....
Apple accused of favoring its own properties in App Store results
Apple says it has now adjusted its algorithm to reduce the visibility of the company's apps in key categories....
Voice assistant usage now at ‘critical mass’ as Google Assistant crowned smartest
Google Assistant scored 93%, Siri 83% and Alexa got 80% of answers right in a recent study....
Do local citations matter anymore? Five local SEOs sound off
A range of opinions about how much attention to devote to...
Study: 48% of consumers use voice assistants for general web search
Despite concerns about accuracy and privacy, the Adobe survey presents a mostly positive outlook for voice and virtual...
The third-party browser tracking cookie is dead. What’s next?
Marketers have relied on third-party tracking cookies for the last 25 years to track consumer behavior online. Nearly all ad tech and martech...
DuckDuckGo expands its maps UI with a few familiar features
Map re-querying, local autocomplete and a dedicated maps tab are now...
Alexa, Google Home now battling perception of being ‘surveillance’ devices
A new incident fuels the perception that smart speakers are spying on their...
What two big studies tell us about the state of local marketing
New research from SOCi and FreshChalk point toward best practices and reveal how most local marketers are failing to execute....
Is voice over-hyped? A new survey suggests lower adoption than previously thought
iPhones dominate usage, despite aggressive promotion of the Google Assistant. ...
Apple Maps refresh: Better data, more detail and a new ‘street view’
New basemap data and 3D imagery power new 'Look Around' feature....
App-marketer spending on Apple Search Ads Grew by 90% in less than a year
The data come from Kenshoo's Q1 2019 Quarterly Trends Report, capturing trends from more than $6 billion in ad spend....
Searching for facts, directions, local businesses are top digital assistant use cases, says survey
Smart speaker ownership jumped from 23 percent to 45 percent of respondents since last year's survey from Microsoft....
Apple News, Google News, Google Newsstand: What marketers need to know
What they are, how they work and how to optimize for Google News and Apple...
Smart speakers set to eclipse tablets globally by 2021
Commerce, advertising or something else: The smart speaker model hasn't been figured out....
Just 4% of businesses ‘voice search ready,’ says analysis of nearly 75,000 companies
Are your local SEO and business listing data optimization efforts ready for voice...
Apple extends Search Ads support to 46 more countries
Apps marketers also get the ability to group multiple regions into one...
DuckDuckGo a new ‘default search’ option for Chrome, is it time to start paying attention?
The upstart search engine's visibility has been growing....
Voice gaining on mobile browser as top choice for smartphone-based search
Since 2018, voice has become more users' first choice for mobile...
SMBs bullish on virtual assistants, think Alexa has biggest marketing potential
Don't focus on the specific numbers, the interesting thing is the sentiment....