Apple
Apple Maps takes a step in the right direction
Keep your business listings on Google Maps updated, says contributor Adam Dorfman -- and don't overlook doing the same on Apple Maps. Here's a...
The last of Siri’s original bosses leaves Apple, as does ex-Topsy search exec
Departures likely a response to reorganization of Siri and AI units under John Giannandrea....
Ex-Googler John Giannandrea takes charge of Siri
Apple has merged Siri and its machine learning groups under Giannandrea’s leadership....
Is your marketing platform really intelligent?
Let’s face it, the future isn’t turning out to be what we were promised in decades past. No flying cars, and the closest thing to robot...
Report: Google Home making gains on Alexa, Apple HomePod in 4th place
Even if Apple's smart speaker sales don't grow, they could still generate $800 million this year....
Search is more than Google: Mastering vertical search optimization
Vertical search engines, mobile and voice trends seem to be reshaping the search landscape, says contributor Jim Yu. Create a cohesive content...
Study: Google Assistant most accurate, Alexa most improved virtual assistant
While one new study on voice assistants compares the quality of different providers' answers, the other drills into Google's data sources for 22...
Want to target position 0? Here’s what you need to make that happen
Hey Google, how do you become the answer people hear on their voice assistants? Contributor Karen Bone explains how to make that happen by doing...
In big win, Apple hires Google AI chief John Giannandrea away from Google
Apple must succeed in AI if it is to remain competitive with rivals....
Once a competitive advantage, Siri now seen as liability for Apple
Failure to improve Siri will eventually impact iPhone sales....
Google is extending Search capabilities to iMessage and other browser apps on iOS
New extensions bring the search engine into more apps on...
A link-building case study: Using brand mentions and competitive linking tactics
Columnist Andrew Dennis walks through link-building tactics implemented on a new website, resulting in an increase in links and...
Google Assistant adds new media capabilities ahead of HomePod release
You can now wake up to a favorite playlist and use voice to pick up where you left off with Netflix shows....
Bing Ads has a conversion tracking fix for Apple’s Intelligent Tracking Prevention
Advertisers must enable auto-tagging of the Microsoft Click ID in their accounts to get consistent ad conversion tracking from Safari....
Analyst firm: Google Home gains ground on Amazon Echo, now 44M total devices sold
A new survey from CIRP argues that Google Home captured about 40 percent of holiday sales....
Survey: People becoming less inhibited about using voice search in public
Texting is the most common use case for voice, and men use voice search more than women, according to new data from Stone Temple Consulting....
Apple says HomePod is finally coming on February 9, but can it compete?
Apple also said that Siri is now used on more than 500 million...
Search marketing to enjoy ‘late-stage renaissance,’ according to analyst firm
Privacy, brand safety and other factors will make paid search even more attractive to marketers going forward, according to Forrester Research....
What to watch for in 2018: Mobile SEO predictions
Mobile SEO expert Cindy Krum shares her predictions for where mobile is headed in 2018 and dives deep into how current trends fit into the...
The upcoming mobile app Monday: Be prepared
Christmas Day is one of the biggest mobile download days of the year, and columnist Bobby Lyons shares some app store optimization (ASO) tips to...
