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Apple

Our Apple section provides news, trends and how-to’s marketers need to stay ahead of the competition.

Written by the experts at Search Engine Land, check back daily for the freshest content on Apple to help you implement successful campaigns on its platforms.

Local

How to use Google Business Messages to talk to your customers

Google's Business Messages is one of the best ways to connect with your customers and future customers.

Sherry Bonelli | Mar 2, 2022 at 6:00 am ET

Social

LinkedIn launches podcast network aimed at professional audiences

If LinkedIn enables more brands to join, it may help B2B brands with podcasts, like agencies, get closer to their target audience than they might on other podcast platforms.

George Nguyen | Feb 25, 2022 at 10:48 am ET

PPC

Facebook is still underreporting iOS web conversions, but not as much as before

The social media company estimates that it is now underreporting conversions by 8% — down from 15% in September 2021.

George Nguyen | Feb 16, 2022 at 12:17 pm ET

PPC

Google’s Privacy Sandbox, including the Topics API, is coming to Android

Google is soliciting feedback for its initial design proposals and is expecting to launch in beta by the end of the year.

George Nguyen | Feb 16, 2022 at 8:00 am ET

SEO

How Google uses artificial intelligence In Google Search

From RankBrain, Neural Matching, BERT and MUM - here is how Google uses AI for understanding language for query, content and ranking purposes.

Barry Schwartz | Feb 3, 2022 at 12:00 pm ET

PPC

4 things to beware of with Google’s Performance Max automated campaigns

Google’s made it easier than ever to run PPC ads. But beware of these pitfalls.

Optmyzr | Feb 3, 2022 at 7:00 am ET

PPC

How to win with PPC in a dataless world

There's less data available for PPC marketers, but that doesn't mean it's less actionable. At SMX Next, Sam Tomlinson shows how marketers can make the most of the data they have.

Corey Patterson | Jan 27, 2022 at 2:55 pm ET

PPC

Twitter launches Site Visit Optimization goal and Aggregated Measurement for campaigns aimed at driving site traffic

Site Visit Optimization may offer more efficiency, while Aggregated Measurement could improve attribution.

George Nguyen | Jan 27, 2022 at 11:36 am ET

Apple Siri

CMOs, put these 4 trends at the top of your agenda for success this year

The trends shaping business and marketing in 2022—and that leaders must prioritize to succeed in the era of hybrid work

Grammarly | Jan 26, 2022 at 7:00 am ET

SEO

What happened when we turned off AMP

We went into this experiment knowing there was some risk, but haven't seen anything to make us reconsider the move.

Henry Powderly | Jan 14, 2022 at 11:29 am ET

SEO

DuckDuckGo passes 100 billion searches

DuckDuckGo, the privacy focused search engine, keeps growing steadily.

Barry Schwartz | Jan 13, 2022 at 2:22 pm ET

Content

Big data gives way to more flexibility

More data is only half the battle as marketers recognize the importance of usability at scale.

Zeta Global | Jan 12, 2022 at 7:00 am ET

Apple

Why server logs matter for SEO

Server log analysis can provide unparalleled insights into crawl prioritization, enabling SEO teams to finetune their crawl budget management for better rankings.

Kaspar Szymanski | Jan 11, 2022 at 8:00 am ET

Apple

Apple Maps: What a maps web snapshot can do for your online content

Apple lets you create a static map image from a URL with chosen parameters and characteristics.

Joy Hawkins | Jan 6, 2022 at 4:38 pm ET

SEO

Google algorithm updates 2021 in review: Core updates, product reviews, page experience and beyond

Google had a busy year of search algorithm updates in 2021, but some might question the timing of many of those updates during an already super stressful year.

Barry Schwartz | Dec 28, 2021 at 12:23 pm ET

PPC

Demographic audiences double the reach of narrow interest audiences, Facebook says

However, both strategies perform similarly when reach is comparable.

George Nguyen | Dec 1, 2021 at 12:20 pm ET

PPC

Why consumer privacy is Google’s ace in the hole

Google's ad business changes mean that advertisers should prepare and tap into their first-party data to stay ahead.

Adam Dorfman | Nov 23, 2021 at 10:00 am ET

Content

November 22: The latest jobs in search marketing

On the hunt for something new? Check out who's hiring in search marketing this week.

George Nguyen | Nov 22, 2021 at 4:00 am ET

Commerce

Google goes 1-1 in Europe: EU upholds $2.8B fine; UK dismisses lawsuit over alleged iPhone tracking

The rulings carry implications for other platforms currently under investigation, as well as class action-style lawsuits against big tech, respectively.

George Nguyen | Nov 10, 2021 at 9:51 am ET

SEO

How much to spend on SEO: Budget strategies that fit your business

Knowing how much to spend on SEO can be tricky — especially if you’ve been thinking of organic traffic as ‘free.’

Victorious | Nov 3, 2021 at 7:00 am ET
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