Apple
Redesigned iOS Cortana app looks better but adoption challenges remain
Because of a 'structural' disadvantage vs. rivals, Cortana will likely need something more radical to break through....
Survey: 88 percent seek driving directions after a local voice search
9 out of 10 consumers use a voice assistant on their smartphones; 41 percent say they use it...
Apple search ads expected to generate $2 billion in revenue by 2020
The ad units are on track to bring in $500 million by the end of this year, according to an industry...
Report: Google to pay Apple $9 billion to remain default search engine on Safari
If it's accurate, Apple is making a boatload of money off of Google....
Google Maps now available for Apple CarPlay
The moment many Apple fans have been waiting for - Google Maps on CarPlay devices is now...
Apple Maps takes a step in the right direction
Keep your business listings on Google Maps updated, says contributor Adam Dorfman -- and don't overlook doing the same on Apple Maps. Here's a...
The last of Siri’s original bosses leaves Apple, as does ex-Topsy search exec
Departures likely a response to reorganization of Siri and AI units under John Giannandrea....
Ex-Googler John Giannandrea takes charge of Siri
Apple has merged Siri and its machine learning groups under Giannandrea’s leadership....
Is your marketing platform really intelligent?
Let’s face it, the future isn’t turning out to be what we were promised in decades past. No flying cars, and the closest thing to robot...
Report: Google Home making gains on Alexa, Apple HomePod in 4th place
Even if Apple's smart speaker sales don't grow, they could still generate $800 million this year....
Search is more than Google: Mastering vertical search optimization
Vertical search engines, mobile and voice trends seem to be reshaping the search landscape, says contributor Jim Yu. Create a cohesive content...
Study: Google Assistant most accurate, Alexa most improved virtual assistant
While one new study on voice assistants compares the quality of different providers' answers, the other drills into Google's data sources for 22...
Want to target position 0? Here’s what you need to make that happen
Hey Google, how do you become the answer people hear on their voice assistants? Contributor Karen Bone explains how to make that happen by doing...
In big win, Apple hires Google AI chief John Giannandrea away from Google
Apple must succeed in AI if it is to remain competitive with rivals....
Once a competitive advantage, Siri now seen as liability for Apple
Failure to improve Siri will eventually impact iPhone sales....
Google is extending Search capabilities to iMessage and other browser apps on iOS
New extensions bring the search engine into more apps on...
A link-building case study: Using brand mentions and competitive linking tactics
Columnist Andrew Dennis walks through link-building tactics implemented on a new website, resulting in an increase in links and...
Google Assistant adds new media capabilities ahead of HomePod release
You can now wake up to a favorite playlist and use voice to pick up where you left off with Netflix shows....
Bing Ads has a conversion tracking fix for Apple’s Intelligent Tracking Prevention
Advertisers must enable auto-tagging of the Microsoft Click ID in their accounts to get consistent ad conversion tracking from Safari....
Analyst firm: Google Home gains ground on Amazon Echo, now 44M total devices sold
A new survey from CIRP argues that Google Home captured about 40 percent of holiday sales....
