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Dynamic Search Ads pilot in Bing Ads now open to all US advertisers
Ads are automatically matched to queries based on advertisers' website...
Developing YOUR audience targeting strategy
Columnist Christi Olson digs into how remarketing can be used create, shape and target the most important online audience in the world:...
Labels are coming to Bing Ads & Bing Ads Editor
As in AdWords, labels can be applied at various levels of campaigns to aid management and...
Bing Ads now shows potential conversion impact with budget suggestions
Conversion data is being used to inform more insights in the Bing Ads platform....
Bing Ads rolling out new System Quality Policy, expects little impact on performing campaigns
The updated policy is primarily aimed at clearing out non-performing keyword and ad...
Report: Customer satisfaction with search drops, in social Google+ beats Facebook
ACSI rankings are based on survey of nearly 5,000 US...
Bing now supports ClaimReview markup for fact labels in search
9 months after Google began support fact labels in search, Bing now added markup support for ClaimReviews, the annotations behind fact checking...
After Windows 10 bump & Yahoo deal, Microsoft’s search revenue growth looks stagnant
Search ad revenues are growing, but the rate has been slowing. LinkedIn sessions were up more than 20 percent from the prior quarter....
Merkle: Google paid search spend up 23% in Q2, thanks to non-brand text & shopping ads
Google, Bing Ads and Amazon are all seeing growth in shopping ads....
Bing adds ‘Popular Content’ search results snippet section
Bing has a new carousel snippet feature that shows you the most popular content on the site. Is it too much?...
Bing Ads retiring Campaign Planner in favor of Keyword Planner
Keyword Planner will take over at the end of July and offer most of the same...
The biggest trends & changes in PPC so far in 2017
From new products to ads updates to targeting changes, here's a look at the paid search changes that mattered most....
Bing Ads Editor updates: Bulk edit & copy multiple campaigns, manage device & radius targets
The latest version of Bing Ads Editor features several new usability...
Bing Ads now offers competitive share of voice metrics
Advertisers can see how their campaigns, ad groups and keywords stack up against the competition with the new...
PPC strategy: Planning beyond the click
Your paid search campaign may be getting a lot of clicks, but are you really making the most of them? Columnist Amanda Evans discusses how to...
Bing Ads piloting in-market & custom audience targeting
Bing Ads is actively working on building out its audience targeting...
Bing Ads rolls out expanded device targeting globally, supports mobile-only campaigns
The update brings Bing Ads in line with Google AdWords device...
Beginners’ guide to Bing Ads management
Considering advertising on Bing but not sure where to start? Columnist John Lincoln provides a handy guide for PPC newbies looking to get...
Bing Visual Search lets you search specific objects within images
Bing joins Google, Pinterest and others in upgrading its image search...
Microsoft expands its Bing Rewards loyalty program to the UK
Bing's incentive program will also launch in France, Germany and Canada...
