Bing
Parallel tracking, more custom parameters coming to Microsoft Advertising for improved tracking
Parallel tracking, currently in beta, will be rolling out...
Price extensions now supported in Microsoft Advertising Editor
Create and manage price extensions in bulk....
8 free keyword research tools for SEO (that beat their paid alternatives)
If you Google for a list of SEO tools, you’ll see there are almost 200 options on the market now. All of them differ in features, amounts and...
Bing now supports batch mode for submitting URLs to Bing
You can now use a single Bing API request to submit up to 500 URLs, instead of making 500 individual API...
Frederick Vallaeys on why digital marketers will still have jobs and what they’ll look like in an AI world
"I think that this is full of opportunities for PPC, but it's going to be different from what we've been doing for the past 10...
Google and Bing talk web spam and penalties
How Bing and Google do algorithm updates to improve their search results and how to deal with...
Local Inventory ads rolling out of beta in Microsoft Advertising
Show ads when relevant products are in-stock...
Bing turns 10: Why it’s been more disruptive than you think
A look back, and ahead, at Microsoft's search...
Microsoft goes open source with one of its Bing algorithms
Microsoft's Space Partition Tree and Graph algorithm enables developers to apply vector search to traditional, audio and visual...
If you’re not remarketing keywords, you’re missing out
Targeting methods have moved beyond keywords and SMBs should now be interacting with potential customers alongside their entire purchase...
IAB: U.S. search spend grew 19% in 2018, but its share of digital ad spend ticked down, again
Search remains the primary digital format, but video continues to see rapid spend growth....
Learn how to get better returns from Microsoft Ads
To get started, import a successful Google AdWords campaigns, do your research on keywords and optimize your current bids and budget for...
Microsoft Advertising is no longer just chasing parity with Google Ads – it’s building unique ads features
3D ads and a host of ad extensions are among the features Microsoft Advertising is testing....
Bing Ads rebrands as Microsoft Advertising
The new name reflects a broader focus on ad inventory, data and targeting...
Still have active destination URLs in Bing Ads? It’s time to migrate to final URLs
Say goodbye to standard text ads by the end of the year....
10 principles of digital accessibility for modern marketers
Developers and designers can help differently abled users navigate websites by using CSS to control visual page elements. Here are other ways...
Just 4% of businesses ‘voice search ready,’ says analysis of nearly 75,000 companies
Are your local SEO and business listing data optimization efforts ready for voice...
How to set up action extensions, Bing Ads’ newest ad extension
The call-to-action prompts support scheduling and tracking...
Bing Ads launches new action extensions to highlight calls-to-action
Actions extensions take a page from display and social media ads with prominent calls-to-action....
Bing Ads Custom Audiences now available in most markets
Retarget your customer lists by connecting Bing Ads to a partner...