Amazon
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SearchCap: Google Drive rebrands, visual and voice search, Amazon’s ad opportunities & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: [Reminder] Ramp Up Your Amazon Ad Game: 5 tips for success Aug 20, 2018 by Digital Marketing Depot Amazon has emerged as the primary purchase channel of the US consumer. Nearly […]
SearchCap: Google Search Console adds features, Amazon advertising, Bing Webmaster Tools & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The ultimate guide to using Bing Webmaster Tools – Part 3 Aug 15, 2018 by Christi Olson Bing Chief Evangelist and contributor Christi Olson reviews the Diagnostics & Tools and Security […]
Analysts say Amazon’s advertising business will surpass AWS by 2021
Amazon's ad revenue is on track to more than triple in the next couple of years, according to Piper Jaffray.
SearchCap: Google Ads authentication, Amazon advertising tips & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Ads account admins can require multi-factor authentication for all users Aug 6, 2018 by Ginny Marvin The new feature gives account owners more control over the security of their Google […]
Yext integrates local business listings directly into Amazon Alexa
Name, address, phone and hours, with more to come.
Amazon in deal with Marriott to make Alexa a ‘virtual concierge’ in hotel rooms
The program offers the potential for better customer experiences, but privacy concerns could slow deployment.
SearchCap: LiveRamp targets Bing Ads, Amazon Marketing Services & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The basics of working with Amazon Marketing Services Jun 15, 2018 by Daniel Gilbert Contributor Daniel Gilbert shares his insights on Amazon Marketing Services and how they stack up (or don’t) […]
The basics of working with Amazon Marketing Services
Contributor Daniel Gilbert shares his insights on Amazon Marketing Services and how they stack up (or don't) against Google AdWords.
SearchCap: JavaScript powered websites, Google axes political ads & Amazon consumer survey
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Priorities for diagnosing JavaScript-powered websites Jun 7, 2018 by Maria Cieslak Contributor Maria Cieslak digs into JavaScript and some of the chaos associated with it and compiles a detailed checklist you […]
Survey: Consumer trust may be Amazon’s true competitive advantage
Unlike other online retailers, 67 percent of Amazon customers trust the company to protect their privacy and personal data.
Report: Google Home making gains on Alexa, Apple HomePod in 4th place
Even if Apple's smart speaker sales don't grow, they could still generate $800 million this year.
Has Amazon ended its Google Shopping campaigns?
Reports from digital marketing firm Merkle show Amazon's Shopping campaigns slowed after end of Q1, stopped abruptly April 28.
Study: Google Assistant most accurate, Alexa most improved virtual assistant
While one new study on voice assistants compares the quality of different providers' answers, the other drills into Google's data sources for 22 verticals.
Reports: Fake reviews are a growing problem on Amazon, Google
Facebook is reportedly the source of some of the fake review solicitations.
April Fools’ Day 2018: Google, Amazon & more have fun over the weekend
April Fools' Day 2018: Google, Amazon & more have fun over the weekend
Giants collide: Google’s impending showdown with Amazon
With Google pushing into retail and Amazon into advertising, where should you invest your ad budget? Contributor Andreas Reiffen says it depends on what you're selling and how much you have to invest.
Analyst firm: Google Home gains ground on Amazon Echo, now 44M total devices sold
A new survey from CIRP argues that Google Home captured about 40 percent of holiday sales.
It’s Google Home vs. Amazon Alexa at CES in the battle for the voice ecosystem
Google and Amazon both announce new device partnerships; the Google Assistant will be on new "smart display" devices, more TVs, speakers and in cars.
Report: Amazon in discussions with consumer brands about ads on Alexa [company denies it]
CNBC report says product promotions on Alexa are already being tested.
SearchCap: Bing Ads grows, Amazon ad revenues & PPC audits
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft search revenue grew 15% last quarter, after hovering around 10% previous 4 quartersOct 30, 2017 by Ginny Marvin LinkedIn sessions increased again by more than 20 percent. How to ensure […]
Amazon Q3 ad revenues surpass $1 billion, up roughly 2x from early 2016
Amazon's CFO said that advertising revenue is growing "very quickly."
Target expands voice-commerce relationship with Google to battle Amazon
Retailer joins Walmart in climbing aboard the Google Express.
Echo and Home will probably have to tell you they’re always listening — in Europe
As smart speakers proliferate around the world, some governments will require strong privacy disclosures and consent to recording.
Can Google Express help traditional retail level the playing field with Amazon?
The enemy of my enemy is my friend for Google and major retail partners.
Google’s ‘Manhattan project’: Home device with a screen to compete with Echo Show
Can Google Home emerge from Amazon Echo's shadow?
Amazon just upped the ante in the battle of the virtual assistants
Smart speakers are the 'gateway drug' to smart home adoption.
Amazon vs. search: Why you shouldn’t put too many eggs in one shopping basket
Where should retail marketers focus most of their time and effort: search or Amazon? Columnist Purna Virji shares data from an analysis of shopper behavior and the findings may surprise you.
Report: Google beats Amazon for product-search reach, but rival sees greater loyalty
56% of US, UK, German and French shoppers use Amazon as a starting point.
When it ‘can’t answer that,’ Alexa begins recommending third-party skills
The move appears to be an attempt to broaden the device's utility and better compete with Google's search capabilities.
SearchCap: Alexa & Cortana, Google Assistant speakers & Google Maps parking
Below is what happened in search today, as reported on and from other places across the web.
Alexa and Cortana will soon work together, allowing each to access the other
You'll soon be able to ask Alexa to "open Cortana" and vice versa.
Amazon Prime Day’s surprising effects on Google AdWords performance
Columnist Andy Taylor dives into Merkle advertiser performance data to explore the impact of Amazon's recent Prime Day sale.
SearchCap: Google Search Console beta, Amazon Echo Show & link building mistakes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google beta testing brand-new Google Search Console designJul 17, 2017 by Barry Schwartz Check out these screen shots of the new Google Search Console user interface. Google Search Console may have […]
Amazon’s Echo Show is a ‘1.0’ device, both exciting and frustrating
The new device hasn't yet found the right balance between voice and screen.
Study argues Google Home 6X ‘more effective’ than Alexa, but will consumers care?
Amazon's assets, including distribution, brand loyalty, aggressive pricing and a more diverse product mix could trump Google Home's better performance.
SearchCap: Google Search Analytics bug, WebMD & Alexa & more SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google to fix missing data from Search Console analytics report soonMar 13, 2017 by Barry Schwartz No need to panic over the Google Search Analytics report’s confirmed bug. You did not […]
Survey: Alexa the most frequently used assistant, Cortana seen as most accurate
Nearly 60 percent used voice because it was faster or easier than typing.
Amazon starts testing Product Listing Ads on Google
For the first time ever, Amazon Product Listing Ads have been popping up in what appears to be an AdWords test.
Move over, Amazon Echo & Google Home: Here comes Microsoft Cortana
Cortana will be baked into a new smart speaker from Harman Kardon to be released next year, potentially the first of many Cortana-powered devices.
Report: Microsoft responds to Amazon Echo, Google Home with “HomeHub”
Software approach would make Cortana available from the lock screen and provide other smart-home features.