Search Engine Land is your source for Amazon news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
For answering questions, Google Home bests Amazon Echo & Alexa
If you've always wanted someone around the house to answer all the questions you have during the course of your day, that someone is a something -- Google Home.
SearchCap: Google Penguin & disavows, search ad news & Amazon search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Penguin doesn’t penalize for bad links – or does it?Sep 28, 2016 by Barry Schwartz You technically no longer need to use the disavow file to help fix your Google […]
Report: Amazon grows lead as product search engine of choice
94 percent of consumer-survey respondents said they planned to shop on Amazon this holiday season.
Survey: Amazon beats Google as starting point for product search
Thirty eight percent of shoppers start with Amazon, 35 percent start with Google.
SearchCap: Apple Siri Echo, paid search ROI & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Refine your content marketing tactics to benefit from enhanced search engine displayMay 25, 2016 by Thomas Stern Columnist Thomas Stern discusses how content marketing performance can fall short if SERP features […]
Apple building Amazon Echo competitor, will open Siri to third-party apps — [Report]
The virtual assistant revolution is ushering in the next era of search.
SearchCap: Google bans payday loan ads, Alexa works with Kayak & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google bans ads for payday and high-interest loans May 11, 2016 by Ginny Marvin As of July 13, the ads will no longer be accepted in AdWords. A script for getting […]
With help from Alexa, Kayak debuts voice-enabled travel search on Amazon Echo
Users can search for flight, hotel and rental car information -- but not yet book.
Study: Sales, keywords & fulfillment correlate with Amazon search rankings
Unlike traditional search engine Amazon search places a premium on products that sell. See what factors correlate the most with high rankings thanks to a new study from Ripen eCommerce.
Seeking investments from Microsoft & Amazon, HERE signals intent to compete aggressively with Google Maps
Carmaker consortium seeks additional funds, resources to further develop and grow the mapping platform.
Report: Competitors Amazon, Facebook, Yelp & TripAdvisor Gain Top Google Search Visibility In 2015
Etsy, Instagram, Groupon and Food.com post the biggest improvements in search visibility.
Amazon Echo Now Offers Local Search With Help From Yelp
Voice assistant offers basic business information via audio, additional details in its mobile app.
Participate in Our Audience Survey & Enter To Win A $50 Amazon Gift Card
We’ve got a special request of our Search Engine Land readers. Take our two-minute audience survey! Please? If helping us keep the lights on isn’t enough of an incentive, we’ll include a chance to win one of three $50 Amazon Gift Cards. You can find the survey here: https://www.etouches.com/esurvey/sel2015 We need the survey results so we know […]
SearchCap: Google Not Mobile Icons, Bing & Google Election Search & Amazon Google’s Competitor
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Eric Schmidt In Berlin: “Really, Our Biggest Search Competitor Is Amazon” The attitudes of European policy makers toward Google seem to have hardened of late. On various regulatory fronts, Google […]
Google’s Eric Schmidt: “Really, Our Biggest Search Competitor Is Amazon”
The attitudes of European policy makers toward Google seem to have hardened of late. On various regulatory fronts, Google faces vocal critics and well-organized opposition. Google’s Eric Schmidt gave a speech earlier today in Berlin seeking to change some of those hardened hearts and minds. Schmidt argued that Google is not only not a monopoly […]
Analyzing The Impact Of Amazon’s Departure From Google’s Search Network
If, as rumored, Amazon will replace Google's ads on its site with those from its own network, what would that mean for advertisers?
SearchCap: Canada Orders Google Content Removals, Amazon Fire Phone & Bing Ads Landscape Estimator
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Google Product Feed Specs Going Live Sept. 30, Including A Mobile Landing Page Attribute If you’re running Google Product Listing Ads, it’s time to revisit your feed. Google has updated […]
Amazon Fire Phone: Bing For Search, Nokia For Maps
The emerging consensus from the early “hands on” or “first look” reviews is that the Amazon Fire Phone has some novel and interesting features but that it doesn’t measure up, overall, to the iPhone or “true Android” devices. I’ve argued that Amazon missed the boat with its high-end pricing. Interestingly, there has been almost no […]
Google Injects Google Shopping With Amazon Talent In Rangespan Acquisition
Google’s ongoing efforts to bolster its product search portal, Google Shopping, and take on Amazon and Ebay just got another boost. The company has acquired Rangespan, a London based start-up that developed back-end supply chain management software for online retailers. Founded by Amazon veterans, Rangespan’s predictive software helps surface products that are likely to be […]
Google Shopping Outpaces Amazon Same-Seller Sales On Cyber Monday, Black Friday
Over the extended holiday shopping weekend, Google Shopping same seller sales have been growing faster than Amazon among large retailers. According to the most recent data from online retail commerce platform Mercent, Google Shopping contributed 54 percent year-over-year same-seller growth on Cyber Monday, while Amazon achieved 23 percent same-seller growth compared to Cyber Monday 2012. […]
Google Shopping Tops Amazon Product Ads: 32.7% More Cost Effective
A new report from CPC Strategy looks at how Google Shopping fared against its rival, Amazon Product Ads, after making the switch to a commercial model in Q3 last year. The analysis finds its performance changed significantly compared to Amazon Product Ads, and provides further evidence that the move bolstered Google Shopping. Surge In Traffic […]
Amazon Opens Up Maps API To Kindle Developers, Google Street View Covers The Frozen North
After a several year lull the mapping segment is really hot again. Google, Apple, Microsoft, Nokia and Amazon are now competing fiercely in a newly reinvigorated mapping arena. Yesterday, Amazon announced that its Maps API is now generaly available to developers who want to integrate maps into their Kindle Fire apps. Google Maps isn’t available for Kindle devices. […]
Apple Hires A Search Geek (From Amazon) To Improve Siri
It would appear that Siri will be getting a little more searchy. As AllThingsD reported this afternoon Apple has hired William Stasior, the guy who took over at Amazon’s search engine A9 after Udi Manber left for Google. While Siri isn’t a search engine it can operate like one from a user perspective. With Stasior’s […]
Amazon Refuses To Pay-To-Play In Google’s New Shopping Search
As Google shifts its Shopping search to a pay-for-play model, one key commerce company appears to be sitting on the sidelines — Amazon. As noted in a New York Times feature that ran over the weekend, consumers who search on Google Shopping can find Kindles from a variety of stores via the listings, but Amazon isn’t […]
Confirmed: Amazon’s New Kindle Fire Tablets To Use Bing As Default Search Engine
Ubergizmo is reporting that Bing (not Google) will be the default search engine for the Amazon browser on the new Kindle tablets. (We were able to confirm this with Microsoft directly earlier this evening.) The original Kindle Fire used Google. Amazon is likely to sell several million of these new devices given their aggressive pricing […]
Amazon Buys UpNext, Will We Soon See Kindle Maps?
Amazon has done a really interesting thing: it just bought mapping app UpNext. UpNext is a 3D mapping company that started on the PC in 2007 and more recently shifted its focus substantially to smartphones and the iPad. While UpNext has not received the same attention as other mapping startups the company has slowly built […]
Google Wants Love & Amazon Seeking Joy In New Top Level Domain Names
Today ICANN, the organization responsible for administering “top level” domain names on the internet (e.g. dot-com, dot-org, etc) pulled aside the curtain and gave the world a glimpse of proposed new “dot-anything” names, including both the desired domain names and the organization wanting them them. It’s an interesting, and often bizarre collection of names and […]
Move Over, Wikipedia: Amazon May Be The King Of Google Rankings
While the SEO industry has spent years decrying how well Wikipedia seems to dominate Google’s rankings, it may be that Amazon.com is the real king of visibility. For most of the past 18 months or so, Amazon has shown up on the first page of Google search results more often than Wikipedia and currently lands […]
Six Ways Online Retailers Can Better Optimize Listings For Amazon
While Black Friday may be famous for kicking off the holiday shopping season and attracting flocks of consumers to brick-and-mortar retailers, Cyber Monday has certainly made its presence known in the online shopping community. Just last year, Cyber Monday online sales increased 19.4%, pushing the average order value up from $180.03 in 2009 to $194.89 […]
Google Takes On iTunes, Amazon With New Music Store
To virtually no one’s surprise, Google today announced the launch of a digital music store that integrates with its existing cloud-based music storage locker. And that locker service is officially out of beta with today’s announcement. The Google Music Store exists in the Android Market alongside app, book and movie stores. It’s available in the […]
Amazon “Fire” Android Tablet Undermines Google
Amazon’s new “Fire” Android tablet is an incredible act of audacity that thumbs its nose at Google, while using Google’s mobile OS in the background. Nowhere does the Google or Android brand appear on the device. Amazon has even created its own browser (“Silk”) for mobile web access. Fire is an Android tablet without the […]
The Alexander Calder Google Mobile Logo
Google is featuring a special logo for Alexander Calder, an American artist known for inventing mobile sculptures, 113th birthday. Alexander Calder was born on July 22, 1898 in Lawnton, Pennsylvania and died on November 11, 1976 at the age of 78 in Manhattan. The logo is Google’s first doodle made entirely using HTML5 canvas. Google […]
New Research: Amazon Topped Search Spending By Far In 4Q 2010
Amazon.com outspent all other search marketers in the fourth quarter of last year in the U.S., dropping $51 million and dwarfing the rest of the field, according to research covering paid search on Google from Kantar Media’s new syndicated service. The WPP Group company says AT&T was the next-biggest spender, laying out $27 million. Interestingly, […]
Amazon Preempts Google Music With Cloud Player Streaming For Android
It would appear that Amazon is becoming Google’s best frenemy. The company launched its well designed Android app store last week and yesterday surprised a lot of people by introducing Amazon Cloud Drive and Cloud Player. No, it apparently doesn’t work on Apple devices. Beating Google Music to market it offers music storage and streaming […]
Google Uses Amazon’s Algorithm For YouTube’s Recommendation Engine
Greg Linden reports that Google has switched the algorithm they use for YouTube’s recommendation engine from their own to a variation of Amazon’s algorithm that was designed in the late 90s. This is an interesting move being that Google has the man power and smarts to build a fairly good recommendation on their own. But […]
Going Head-To-Head With Amazon, Google Launches eBooks
Google has rolled out its long awaited digital ebooks program, the next step in the company’s ambitious but controversial project to scan and make searchable the estimated 130 million books that exist in print versions. “The next logical iteration for us is to open up a bookstore,” said Scott Dougall, product management director for Google […]
Amazon Slaps UK Affiliates Using Search Marketing Techniques
Like Amazon did several months ago to U.S. affiliates, Amazon sent an email to their UK affiliates basically preventing them from using certain paid search techniques and free search techniques to drive sales to Amazon. The message sent to their UK affiliates yesterday read: After careful review of our Associates programme, we have made the […]
Microsoft, Yahoo, & Amazon Will Fight Google Book Settlement
There are several reports (see New York Times and Wall Street Journal) that Microsoft, Yahoo, and Amazon will join a coalition aimed at challenging the Google book settlement. Peter Brantley, director of the Internet Archive, which is putting the coalition together, tells the Wall Street Journal that coalition members want the agreement revised, but aren’t […]
Google Positions As Amazon Competitor For EBook Market
Google has over the past few years promised the market new revenue streams beyond search. While there are a couple of areas with significant potential (e.g., display), not much revenue has been generated comparatively to date. Now Google is saying that it will be a real competitor to Amazon in the ebook market. According to […]