SearchCap: Canada Orders Google Content Removals, Amazon Fire Phone & Bing Ads Landscape Estimator

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• New Google Product Feed Specs Going Live Sept. 30, Including A Mobile Landing Page Attribute

  If you’re running Google Product Listing Ads, it’s time to revisit your feed. Google has updated the feed requirements for Google Shopping with several new attributes as well as some changes to existing content requirements. A new ‘mobile link’ attribute has been added to ensure users are taken to mobile landing pages from their smartphones. […]

• Is Your Local Business Ready For Google’s Neighborhood Algorithm?

  While doing some research in Costa Mesa, CA last week, I hit a Google test bucket that specified the East Side Costa Mesa neighborhood as my location in Search Tools: Google has long understood super well-known dense neighborhoods like SoHo, NY. But there’s a good reason why neighborhoods, particularly smaller city neighborhoods, have not been […]

• Amazon Fire Phone: Bing For Search, Nokia For Maps

  The emerging consensus from the early “hands on” or “first look” reviews is that the Amazon Fire Phone has some novel and interesting features but that it doesn’t measure up, overall, to the iPhone or “true Android” devices. I’ve argued that Amazon missed the boat with its high-end pricing. Interestingly, there has been almost no […]

• Remarketing Tips Born Of Years Of Experience

  Retargeting is an awesome way to reengage traffic that hasn’t converted. Over the years, it’s evolved, and the tools have become more robust. With this development, we’ve uncovered some effective remarketing strategies. In this article, I’ll cover some ideas related to engaging returning customers, obtaining new customers and remarketing related to specific search term queries. But […]

• Bing Ads Expands Bid Landscape Estimator Tool To Ad Groups, Non-U.S. Markets

  In March, Bing Ads launched its Bid Landscape tool in the U.S. — essentially equivalent to the Bid Simulator in Google AdWords. Now, Bing Ads is rolling out Bid Landscape at the ad group level. Non-U.S. advertisers also now have access to bid landscape at the keyword level. Bid Landscape shows the estimated cost, click, […]

• Canadian Court Orders Google To Remove Sites Worldwide

  On the heels of Europe’s “Right to Be Forgotten” ruling, a British Columbia court in Canada has ruled Google must block a group of websites worldwide. The case was opened by industrial networking devices manufacturer Equustek Solutions, Inc. to block a network of websites it claims are owned by former associates who stole trade secrets […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Google Builds Up Digital Video Advertising Capabilities With mDialog Acquisition
• Girl Fakes First Period, Mom Throws ‘Full Moon’ Party In Wickedly Hilarious HelloFlo Ad
• Twitter Snaps Up Live-TV Clipping Platform SnappyTV
• The Flight Path: The New Cross-Device Customer Purchase Journey
• Interactive Content: The Successor Of The Landing Page
• Shakira’s “La La La” Top Trending World Cup Video On YouTube, But Nike’s The Brand To Beat
• The SocialChorus Lesson: Use “Nofollow” In Native Ads, To Avoid Google Penalties
• Costly For What It Is, Amazon Phone Unlikely To Catch Fire
• By 2016, Oreo’s Parent Company Will Spend Half Its Marketing Budget On Digital, Betting Big On Video

Search News From Around The Web:

Industry

• Google: You Don’t Need A Water Pistol To Communicate With Us, Search Engine Roundtable
• Power of Microsoft’s Bing an open question in search industry, Reuters

Local & Maps

• Apple’s Maps’ New “City Tours” Feature Uncovered In iOS 8 Betas, TechCrunch
• Why ‘Google My Business’ Helps, But Doesn’t Fix, Local for SMBs, Street Fight

Link Building

• 302 Redirected Links Can Cause Google Manual Actions, Search Engine Roundtable
• 5 PROTIPS For Finding Low Hanging Fruit In Your Existing Back Links, internetmarketingninjas.com

SEO

• 3 Things Your Social Media Team Should Know About SEO, KoMarketing
• Google Panda 4, and blocking your CSS & JS, Yoast
• Google: Avoid Using The noscript For Content You Want Google To Trust, Search Engine Roundtable
• How To Get Over Your Fear Of Algorithm Updates And Do SEO The Right Way, Search Engine People Blog
• The Dark Side of Local SEO, LocalVisibilitySystem.com
• Video: How to Get Out of ‘Google Jail’, RKG Blog

SEM / Paid Search

• Ad Testing Scenarios For Low-Converting Campaigns, PPC Hero
• Back to School with Bing Ads: Our Top Tips for an A+ Season of Sales, Bing Ads Blog
• Bing tests show different messages with ads, allgoogletesting.blogspot.com
• Google Ad Grants – A helping hand for Charities, White.net
• The 12 Steps for PPC Management, PPC Hero

Search Marketing

• Find the Real Treasure That Lies Beyond Keyword Search, Small Business Trends
• SEO Questions Answered at Search + Social Panel, BruceClay.com