Amazon
Search Engine Land is your source for Amazon news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
Amazon FBA challenges highlight broader vulnerability in e-commerce ecosystem
As sellers try to react quickly to ever-changing circumstances due to coronavirus, logistics and channel strategies may change forever.
Amazon could win big in the post-coronavirus retail economy
The company said it was hiring 100,000 new employees to meet increased demand.
How to optimize paid search and Amazon campaigns for seasonality success
Planning ahead (even in a time that's anything but "normal") can help ensure your business is best positioned for your peak periods.
Sellers start feeling the strains on Amazon’s fulfillment systems amid coronavirus buying frenzy
The company has halted shipments of non-essential items to its warehouses and stopped most of its ads on Google.
Amazon’s A9 product ranking algorithm: Your guide to Amazon SEO for maximum visibility
Here’s what you need to know about the factors that affect your product’s organic visibility on Amazon.
Amazon search ads: How to advertise on Amazon — profitably
Strategies to ensure your ad campaigns stay in the black as advertising on Amazon gets more competitive.
Vast majority of Amazon advertisers plan to spend more on ads again this year
Specialized Amazon marketers and paid search marketers are most likely to be managing campaigns on the platform, our survey found.
Amazon’s booming ad business grew by 40% in 2019
With plenty of runway ahead, Amazon quarterly ad revenues surpassed $4 billion for the first time in the fourth quarter.
Amazon makes it easier for agencies to advertise on their clients’ behalf
No codes required to register for vendor advertising.
Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead
The five-day stretch from Thanksgiving to Cyber Monday was record-breaking for e-commerce but brands still have more time for profitable sales on Amazon.
Advertisers increased Google Shopping spend by 32%, Amazon Sponsored Product by 50% YoY this holiday cyber weekend
Advertisers benefited from flat to moderately higher CPCs between Thanksgiving and Cyber Monday.
Voice assistant study: Microsoft’s Cortana offers most answers, Google Assistant proves most accurate
Perficient Digital ran 5,000 queries on seven devices including Alexa, Cortana, Google Assistant (Home, smartphones) and Siri.
Amazon ad revenue tops $3.5 billion in third quarter, expecting strong holiday season
Ad revenue growth accelerated in the third quarter.
E-commerce ad spend on search and social product ads keeps growing
Product ad spend growth on social outpaced search in the third quarter, Kenshoo reports.
Amazon keeps chipping at Google’s search ad dominance
The e-commerce giant has 13% of U.S. search advertising market and is the only top player expected to increase share in the coming years, according to new eMarketer research.
How advertising rates vary by category on Amazon
You need to gain a thorough understanding of search terms for Sponsored Products and Sponsored Brands from a volume and margin perspective to bid to value effectively on Amazon.
Offense or defense: The secrets to bidding on brand terms on Amazon Advertising
Testing strategies to capture shoppers’ attention on a crowded shopping channel can have benefits beyond increasing paid conversions - it can boost organic sales as well.
Sidecar launches Amazon Advertising campaign management solution
It supports campaign management for sponsored products, sponsored brands and product display ads.
Report alleges Amazon manipulating search results to boost its products, profit
The company said to give its own products “preferential treatment in search.”
The 4 optimization techniques from Google you can use with Amazon Ads today
Amazon ads are surprisingly easy to master for anyone who’s familiar managing Google Ads and tools can streamline best-practice optimizations.
Review fraud: Hijacked Amazon reviews a big problem says Consumer Reports
The fake reviews problem on Amazon isn't going away any time soon.
How brick-and-mortar retailers can succeed on Amazon
Retailers need to view Amazon as a platform to not only sell more products but to build reputations as well.
Voice assistant usage now at ‘critical mass’ as Google Assistant crowned smartest
Google Assistant scored 93%, Siri 83% and Alexa got 80% of answers right in a recent study.
Here’s how e-commerce stores can sell smarter on YouTube, Facebook and Amazon
SMX Advanced speakers Joe Martinez of Clix, Susan Wenograd of AimClear and Danielle Waller of Merkle offer helpful tips for anyone selling products across these three networks.
Amazon’s got a PPC lock on “Prime Day”
Whether by choice or not isn't clear, but competitors are sitting on the sidelines of "prime day" ad auctions.
Alexa, Google Home now battling perception of being ‘surveillance’ devices
A new incident fuels the perception that smart speakers are spying on their owners.
How much should we care about voice search? It depends on target audience
A new study uncovers data about how target audiences will influence our priorities around voice search. Hint: Older folks like it while the youngest voice searchers worry about privacy.
Marketers spending 43% of budgets on Google, Facebook, Amazon, want ‘alternatives’
It seems to be true even among brands and agencies that say the three outperform other platforms.
Reports: Google, Amazon to face new antitrust inquiries in changed political climate
Reportedly the DOJ will investigate Google and the FTC will take on Amazon.
SEMrush expands to Amazon with Sellerly for product page testing
The product detail page optimization testing tool is free for Amazon sellers.
Smart speakers set to eclipse tablets globally by 2021
Commerce, advertising or something else: The smart speaker model hasn't been figured out.
Just 4% of businesses ‘voice search ready,’ says analysis of nearly 75,000 companies
Are your local SEO and business listing data optimization efforts ready for voice search?
Consumers largely unaware of fake reviews problem on Amazon
Three-quarters of respondents indicated they "fully" or "somewhat" trusted Amazon reviews.
More signs that Amazon is attracting bigger search ad budgets
CPG brands, in particular, are investing more in Amazon ads, but the marketplace is still a long way from catching Google and Facebook.
What the numbers tell us about the current voice search opportunity
Since we can't segment voice from typed interactions in performance reports easily, it's helpful optimization for voice search overlaps with traditional search.
Amazon to introduce video ads in mobile-app search results — report
The buy reportedly requires a minimum $35,000 budget.
Survey finds Google Home users do more, have ‘far higher’ satisfaction than Alexa owners
Alexa devices dominate, but higher Google Home NPS scores suggest it will have better word of mouth and could gain market share.
Teikametrics adds hourly bidding optimization for Amazon advertising
The solution in the Teikametrics Flywheel platform optimizes bids automatically based on a combination of Amazon and seller data.
Amazon extends Sponsored Products to AmazonFresh for CPG brands
Consumer packaged goods brands can extend their campaigns to their products sold in the AmazonFresh delivery program.
FTC busts Amazon seller for buying reviews
Diet supplements company was buying fake reviews from a vendor Amazon itself had previously sued in 2016.