Amazon
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Why this advertiser doesn’t trust Amazon Ads
"Amazon ads take credit for sales that would've happened organically!"
Amazon’s ‘secret ad pricing scheme’ revealed in previously redacted documents
The US Federal Trade Commission claims Amazon has made billions of dollars by punishing advertisers and using deceptive practices.
Amazon Ads for lead generation: What advertisers need to know
Explore lead gen opportunities for non-Amazon sellers, leveraging Amazon's vast audience insights and targeting options.
Amazon’s ad services revenue rises 26%, bringing in more than $12 billion in Q3
The retail giant has attributed its exceptional performance to investment in AI and its ongoing collaborations with ad partners.
Amazon Ads launches AI image generation
Amazon said the generative AI tool lets you add backgrounds or lifestyle scenes around plain product images, which could improve CTR.
Survey: Marketers reducing ad platform investments
Meta is experiencing the largest increase in expected investment, while Google will be flat, according to a Search Engine Land survey.
5 reasons Amazon Ads is better than Google Ads for ecommerce
Learn why you should leverage Amazon Ads for ecommerce and how it outshines Google Ads when it comes to conversions, ROI and long-term value.
Amazon planning major AI revamp that will change the search experience
The retail giant is planning to roll out a new generative AI tool to significantly boost the user experience and increase sales.
Amazon sellers can now use AI to write product titles, descriptions and listing details
The new technology aims to alleviate the workload of brands by streamlining the product listing creation process into one step.
9 Amazon reviews best practices to boost sales and trust
Amazon reviews are critical for sellers. Learn the best practices to help gain an advantage while staying compliant with Amazon's policies.
Amazon Sponsored Product ads will now appear on Pinterest, Buzzfeed, and more
Amazon will enable this feature automatically for advertisers, which could lead to additional visibility and purchases.
Six ways generative AI can transform your search strategy
The death of the 10 blue links: The revolutionary role of generative AI in search.
Amazon tests AI-generated review highlights with U.S. mobile shoppers
The AI-generated paragraph mentions product features and customer sentiment, and also highlights tappable product attributes.
Amazon Prime Day 2023 sets U.S. sales record: $12.7 billion
Amazon Prime Day 2023 broke records as customers spent more money than ever on 375 million products worldwide.
Maximizing brand impact with Amazon’s video advertising: A comprehensive guide
Here's the lowdown on Amazon's video advertising solutions and how to leverage them to reach your target audience and drive conversions.
Study: TikTok loses popularity as ecommerce search engine
Amazon's popularity has grown as the starting point for product searches, including those in younger generations.
Amazon is testing AI-generated summaries of product reviews
Amazon has confirmed the test, which pulls in a summary of positive and negative feedback about products.
Amazon may launch ads on Prime Video
Amazon is reportedly in talks to introduce short commercial breaks on premium movies and shows.
50% of product searches start on Amazon
Amazon dominates, but ratings and reviews, search engines and brand websites all play key roles in the online shopping journey.
Amazon plans to add generative AI to its search experience
Amazon is planning an AI initiative to reshape the future of search on the platform, according to recent job postings.
6 ways to use ChatGPT for Amazon marketing
Amazon sellers can use the AI chatbot for data collection and analysis to marketing and customer service. Learn more here.
Amazon working on AI tools to generate videos, images for advertisers
Amazon merchants may soon be able to create photo and video assets for advertising campaigns.
Pinterest and Amazon team up for multi-year ads partnership
The partnership will be a multi-quarter implementation, which will begin rolling out later in 2023.
Amazon layoffs hit its advertising unit
The layoffs are part of the previously announced job cuts that are expected to affect 9,000 employees.
How to optimize your Amazon brand store
Learn the seven steps for setting up your Amazon Store and top optimization tips to keep your customers engaged.
Amazon’s share of seller revenue is now 50%
Recent changes, including higher fulfillment fees and mandatory advertising expenses, have resulted in increased costs for sellers.
Businesses, users, experts defend big tech against algorithm lawsuits
The outcome of a Supreme Court case could have significant implications for how internet companies operate, content curation and free speech.
Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow
For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.
3 last-minute Amazon optimization tips for the holidays
Here's how you can optimize your Amazon product listings, attract last-minute shoppers and get a slice of the holiday sales pie.
Snap partners with Amazon for new AR shopping experience
Amazon isn't new to AR shopping, but a partnership with Snap means access to a younger crowd, more comfortable with the tech.
Alexa users claim Amazon is using voice recordings to target ads
Alexa users have been speculating for many years that Amazon has been using their private conversation data for ad targeting.
Amazon advertising optimizations to crush Q4
End the fourth quarter on a high note. Set aside a chunk of your advertising budget to take advantage of Amazon's commercial traffic.
5 Amazon product listing optimization must-haves
Amazon will continue to be highly competitive. Want to be successful? Optimize your product listings to the fullest with these tips.
Amazon and Visa come to a truce over fee increases
After months of feuding, Amazon will continue to accept Visa credit cards at its websites and stores.
Amazon will stop accepting Visa payments in the UK starting in January
The e-commerce platform cites the change “as a result of Visa’s continued high cost of payments.”
In the story of David and Goliath, be David: How to Amazon-proof your business
Strong brand identity, online presence, and key differentiators are the slingshots that take down Goliaths.
Amazon uses its data to undermine third party sellers, EU antitrust action says
The company could face penalties of up to 10% of its total revenue, which was more than $280B in 2019.
Customizable Amazon Sponsored Display ads go live globally
Add brand logo and custom headlines to product targeting ads.
Congressional report blasts Google, Apple, Amazon and Facebook as monopolistic ‘gatekeepers’ of the digital economy
Breaking up these companies will apparently be on the table.
Voice SEO: Different tactics required for Google Assistant, Siri and Alexa
Study by SEMrush found only 1% overlap in answers to the same voice queries across platforms.