Google will soon report null Quality Scores for new & low-activity keywords
The null replaces the current default Quality Score of 6 for new keywords.
Core update
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SearchCap: Google’s New Search Head, Google Ads Against Radicals & Google Expands Shopping Campaigns
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Amit Singhal, The Head Of Google Search, To Leave The Company For Philanthropic Purposes Feb 3, 2016 by Barry Schwartz After 15 years, Google’s head of search, Amit Singhal, is leaving […]
SearchCap: AdGooroo Launches New Tool, Google’s Candidate Cards & Today’s Google Doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdGooroo Launches Competitive Insights For Local Paid Search Jan 26, 2016 by Ginny Marvin The new tool provides keyword, ad copy and budget insights at a city level. Google Introduces Candidate […]
SearchCap: Google Algorithm Update, Android Apps In Search & 16 Product Listing Ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Core Algorithm Updates Continue As SEOs Notice Weekend Google UpdateJan 18, 2016 by Barry Schwartz Another Google update this weekend has been confirmed, but it is a core update, not […]
Google Core Algorithm Updates Continue As SEOs Notice Weekend Google Update
Another Google update this weekend has been confirmed, but it is a core update, not Penguin.
SearchCap: Google Dance, Bing Logo & Amit Singhal Interview
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Updates Keyword Planner With Impression Share Comparisons And MoreJan 14, 2016 by Ginny Marvin Version 2 of the keyword planning tool is now available in all Bing Ads accounts. […]
SEOs Confused, Puzzled After Google’s Mystery Update
Below is a summary of some of the questions, answers and additional confusion around the Google core algorithm update this weekend and the Panda news.
Google Panda Is Now Part Of Google’s Core Ranking Signals
Say goodbye to the typical Google Panda updates. Panda is now baked in as one of Google's core ranking algorithm.
Google Had A Major Core Ranking Algorithm Update This Past Weekend
Google has pushed a core ranking algorithm update over the weekend. Did you notice ranking changes with your websites?
SearchCap: Google AdWords Play Store, Quality Score Update & Bing Ads Windows 10
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: With Windows 10, Bing Ads Anticipates 10 To 15 Percent More Search Volume By September High hopes for Windows 10 to deliver search volume now that Bing and Cortana are built […]
SearchCap: The Day In Search, August 9, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Reports They Receive Hundreds Of Thousands Of DMCA Complaints Every Month Because of their share of the search market, Google is most frequently targeted by copyright holders filing DMCA complaints, […]
AdWords Landing Page Quality Refresher
“Everyone has a plan until they get punched in the mouth.” This gem from heavyweight boxing legend Iron Mike Tyson also applies to AdWords account strategy, especially when starting a new account. Beginning in 2006, some advertisers in the affiliate marketing, Made-for-AdSense, and other spheres have referred to harsh quality score treatment — especially treatment […]
SearchCap: The Day In Search, August 26, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, August 25, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Search Year 2007: Search News, In Review
Each month, I compile Search Month — a recap of all the stories that have happened relating to search, categorized by topic. I thought it would be fun to take all the Search Months over the past year and produce this edition of Search Year 2007. It was far more work than I imagined, but […]
SearchCap: The Day In Search, June 8, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Minor AdWords Quality Score Update Last Night
Google has informed me they have made a change to how they measure landing page quality, which will impact the overall quality score of your ads. I was told that this was a minor update and should not impact the “vast majority of advertisers.” However, some advertisers will see an increase in their minimum bids […]
SearchCap: The Day In Search, April 19, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web: