YouTube
Search Engine Land is your source for YouTube news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more
If you expected a boring year, you were wrong. Let's explore the most significant changes and updates in PPC that happened in 2023.
Top 5 social media platforms you should focus on
Maximize business growth on social media. Explore Facebook, Instagram, YouTube, LinkedIn, and X strategies for success.
YouTube launches free subscription offer to boost channel growth
The promotion is designed to give viewers a taste of all the benefits offered by subscribing to your channel.
YouTube adds more formats for Video Reach Campaigns
VRCs now include in-feed and shorts ads, offering marketers a more diverse and effective approach for reaching their target audience.
Paid search for lead gen: Tips for new accounts with limited budgets
Get the most of your ad spend with these campaign structure, conversion tracking and testing strategies for lead gen campaigns.
YouTube updates Product Drops tool for enhanced accessibility and control
The live shopping stream feature is expanding to more creators, and will offer increased flexibility in terms of timings.
Key takeaways from the UK’s most effective holiday ads in 2023
Explore the magic of the UK's top Christmas ads. From emotional resonance to brand recall, find out what makes them so effective.
Google Bard can now answer questions about YouTube videos
Google is expanding Bard's capabilities to boost engagement on YouTube.
YouTube steps up roll out of Shorts ads
Marketers have reported seeing the solution on their accounts for the first time, with general availability expected within months.
YouTube is deliberately ‘suboptimal’ for people using ad blockers
Ad blocker users may experience five-second delays in loading video pages, irrespective of their browser choice on YouTube.
YouTube rolls out ‘For You’ feed to creators’ channels
The new feature could help brands boost viewer engagement and facilitate greater content discovery.
YouTube’s ad blocker crackdown could be breaking EU privacy laws
Permitting the use of ad blockers could greatly affect both the platform's advertisers and the sign-ups for YouTube Premium.
5 ways Google and YouTube advertisers can protect their brands
How to stay on top of brand safety and suitability on YouTube and the Google Display Network.
8 surprising social video trends
Explore the latest surprising trends in social video, from YouTube's creator explosion to TikTok's optimal video lengths.
YouTube launches new feature to enhance product ad targeting
Creators can now target potential customers at optimal moments by adding timestamps to the products they tag in videos.
YouTube adds Spotlight Moments, an AI-powered ad tool
Brands can serve ad packages during cultural moments alongside 'the most relevant and engaging' video content on YouTube.
Google Ads rolls out Demand Gen to all customers globally
The new AI-powered tool, which was designed specifically for social platform advertisers, includes new features, inventory and insights.
3 key trends reshaping YouTube marketing today
Here's the lowdown on AI-generated content, community building and multi-language audio in the world's largest video-sharing platform.
YouTube rolls out new audience insight tools
The platform now provides clarity on membership cancellation, and can compare new and returning viewer data.
YouTube rolls out video view campaigns globally
VVCs help advertisers achieve 40% more views on average than in-stream skippable CPV campaigns, according to Google.
YouTube relaxes controversial topic guidelines to boost ad revenue opportunities
Content that references controversial topics but does not go into graphic detail will now be eligible for monetization.
5 new YouTube features coming soon to help creators
The new tools have been designed to help inspire creators, boost reach and improve the quality of content.
YouTube’s crackdown on ad blockers intensifies
The platform warns it will block video playback unless users allow ads or pay $13.99 a month for YouTube Premium.
Google launches new AI tool to improve YouTube ad optimization
Creative Guidance leverages AI to suggest actionable steps for enhancing video ad performance.
YouTube pilots longer, less frequent ads on TV app
The platform is also trialling a new ad countdown timer, which is set to replace the 'video will play after ads' message.
YouTube is removing individual ad controls on new videos
The platform will use automation to decide which ad types to serve on new videos.
Majority of Gen Z teens watch YouTube ads – almost half can recall campaigns
YouTube is now the number one platform for teens, with almost eight in 10 using it to stream video content.
Who cares if Gen Z significantly prefers user-generated content?
Are generational labels becoming obsolete in marketing? Here's why you should reconsider your strategies to reach diverse, modern audiences.
YouTube trials smaller ‘Skip Ads’ button
The redesigned, more subtle CTA box features smaller text, a background with reduced opacity, and a curved border.
CTV ad spend hits record-breaking $1 billion in June
Ad intelligence provider Vivvix (Kantar) forecasts continued growth in CTV and other digital platforms like YouTube.
YouTube tests new anti-adblocker popup with countdown timer
The notification now serves as a warning to non-paying viewers about when the next advert will begin to play.
YouTube enables linking between Shorts and long-form videos
The links will direct viewers away from Shorts, which can't display pre or mid-roll ads, to long-form videos, which support both ad products.
YouTube creators can now include more external links on their channels
Creators can include up to 14 links to external websites, social profiles, merch sites, and more, near the 'Subscribe' button on their channel.
YouTube launching New and Returning Viewers by Format report
The new YouTube analytics report can help you understand whether Shorts, Videos or Live formats attract new viewers and bring back viewers.
YouTube Shorts launches six new features to improve content creation
Marketers now have access to six new features, including the ability to go live with Shorts videos, as well as enhanced editing capabilities.
YouTube tests AI-generated summaries on search, watch pages
YouTube's auto-generated video summaries are meant to give users an overview of videos. They won't replace video descriptions.
How to audit your YouTube channel for brand success
From understanding key metrics to auditing your channel, here's how to elevate your brand's visibility on YouTube.
The best AI video generators for creators and marketers
The AI-based tools that YouTube creators are using now offer a glimpse into the AI video generators content marketers may adopt soon.
Google search revenue rises 5%, slight increase in total ad revenue
Alphabet Inc., Google’s parent company, has reported better-than-expected results for Q2, indicating that ad spend is beginning to stabilise.
YouTube Search from Comments: New test adds links to keywords
Hyperlinking in the YouTube comments section is being trialled to enable marketers to connect with viewers while causing minimal disruption.