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Consumers will now be able to purchase directly from a brand's YouTube channel, without having to leave the platform.
Here's a recap of all the Ads and marketing news from Google's annual event, including Automation, Performance Max, YouTube Shorts and more.
After being fined by France, Google unveils Reject All or Accept All buttons for Google search and YouTube visitors.
YouTube Search Insights also shows creators the number of views a given search term drove for their channel over the last 28 days.
While shoppers are returning to physical stores, the company’s also seeing 'strong growth in local shopping queries' at the same time.