YouTube
Search Engine Land is your source for YouTube news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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NFL-YouTube deal will bring highlight videos & related news directly into Google search results
Searches for specific NFL teams will deliver direct answers that include YouTube videos of highlights from games in progress.
SearchCap: YouTube election search trends, Google’s top search ranking factors & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: YouTube reports 224% jump in refugee-related searches since start of elections Mar 24, 2016 by Amy Gesenhues According to YouTube, refugee, immigration, gun control, economy and health care related searches have […]
YouTube reports 224% jump in refugee-related searches since start of elections
According to YouTube, refugee, immigration, gun control, economy and health care related searches have risen during the past year.
TrueView For Shopping: Making YouTube The Next Big Shopping Destination
Want to enhance your video ads? Columnist Laura Collins discusses the impact that TrueView for Shopping has had on client shopping campaigns.
Search In Pics: YouTube Paper Rocket Ship, Baymax At Google & Matt Cutts As USB Drive
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.
Video Optimization: Do Not Underestimate The Power Of YouTube
Billions of video views take place on YouTube every day. Is your brand capturing any of this traffic? Columnist Jim Yu explains how to optimize your videos for maximum exposure.
Google Announces Customer Match: Upload Email Lists For Search, Gmail, YouTube Ad Targeting
Customer Match marks the first time advertisers will be able to set bids and create specific ads tailored to customer audience segments built with first-party data.
Google Brings YouTube TrueView Campaigns Into The AdWords Fold
Video campaigns can now be managed right within the main AdWords interface alongside search, display and shopping campaigns.
Cut AdWords Certification Time In Half With These Study Guides For Shopping & YouTube
Do you need to study for your AdWords certification exams or will you pass without cracking a book? Columnist and former Googler Frederick Vallaeys lays out the critical things to know for the Shopping and YouTube tests.
YouTube Ranking Factors: Getting Ranked In The Second Largest Search Engine
Got great video content that no one's seeing? Columnist Tony Edward provides a comprehensive guide to optimizing your YouTube presence.
Search In Pics: Twitter Golden State Warriors Cake, YouTube Candy & Google Park
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Google Trends Now Tracking YouTube & Google News To Identify Trending Topics In Real-Time
In its biggest expansion since 2012, Google trends rolled out a number of new updates today, including real-time data and a redesigned homepage.
Search In Pics: Google Jersey, YouTube & Google Photo Cupcakes & Project Fi SIM
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Google’s New Universal App Campaigns Push App Promotions Across Search, YouTube, AdMob, Display
New campaign type is designed to give developers big scale for minimal work.
Google Launches Shopping Ads For YouTube, Integration With Merchant Center
Retailers can promote related products alongside their YouTube videos.
SearchCap: Google Right To Be Forgotten, YouTube Searches & Google Doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Give Yourself A Grade In AdWords Columnist Frederick Vallaeys shares his favorite tools and methods for evaluating your AdWords performance. Right-To-Be-Forgotten One Year Later: 70 Percent Of Requests Refused The most […]
YouTube “How To” Video Searches Up 70%, With Over 100 Million Hours Watched In 2015
Google says most popular "how-to" searches include home-improvement, beauty and cooking related videos.
Google: Lower CPCs Are Because Of YouTube, Not Mobile Search
TrueView ads on video site blamed for lower aggregate CPCs.
Search In Pics: Google Disco Ball, A Cacoon & YouTube Cafe
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Google Trends Rolls Out “2014 Trending Topics” Feature, Site Redesign & Expanded YouTube Lists
In time for Google's 2014 #YearInReview, Google Trends now showing trending topics of the year.
Facebook & YouTube Are Top Sites With Content Removed From Google Under “Right To Be Forgotten”
Google is now sharing details about Right To Be Forgotten removals in a new section of its pre-existing Google Transparency Report area. The latest numbers show that Facebook, ProfileEngine.com and Google’s own YouTube are the top three sites to have content taken down through the new European system. In the new section, Google breaks out the requests […]
Udi Manber Moves To YouTube As Head Of Search
Udi Manber, a longtime Google search executive, has been shifted over to YouTube where he’ll lead search efforts on Google’s super-popular video sharing/viewing website. The news was first reported by the Wall Street Journal in an article about executive changes at YouTube. A Google spokesperson confirmed Manber’s move with us, saying via email: I can […]
YouTube Keyword Tool Sunsets: Replaced By AdWords Display Planner Tool
The YouTube keyword tool has been shuttered for good. The company announced it would sunset on September 1st in favor of the Display Planner’s AdWords for video keyword suggestions. Users must have an AdWords account to access the Display Planner. Google began alerting users that the tool would be disabled on September 1st. Oddly, instead […]
Search In Pics: Google Coffee Lab, Android Ice Bucket Challenge & Public Urination Fines Via YouTube
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
AdWords Click Fraud Service Found Using Google’s Trademark, Promoting Itself On YouTube
How’s this for brazen? For at least two years, a Russian hacker has been running a cheekily-named click fraud service called GoodGoogle, promoting it in videos on Google’s YouTube and using Gmail accounts to correspond with customers. Online security expert, Brian Krebs, recently brought the scam to light. The service enables advertisers to quickly run […]
Search In Pics: YouTube Slide, Google Landscaping & SEO Gingerbread Hearts
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Search In Pics: Google Bike To Work Day, YouTube Subway Ads & Google No Pants Day
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Official: Google’s Sridhar Ramaswamy Takes Over Ads & Commerce As Wojcicki Heads To YouTube
With today’s news that Google ads veteran Susan Wojcicki has is now heading YouTube, Google tells Search Engine Land that Sridhar Ramaswamy will lead the ads and commerce team. Ramaswamy and Wojcicki, who’ve both shared the title of SVP, Ads & Commerce, have been jointly running the ads division for the last year. The transition from […]
Search In Pics: Bing Hawks Towels, YouTube’s Emmy & Android Sugar Cubes
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Google’s Music Knowledge Graph With YouTube, Google Now, New Carousel & More
Part of Google’s big birthday event & Hummingbird announcement was that Google has made some serious strides to the knowledge graph. One such example was visible a week or so after the announcement, which was a major improvement and user interface change for musician-related search terms. For example, when you search for [neil young] you […]
Why The YouTube Keyword Tool Is So Amazing For Link Building
Debra Mastaler mentioned the YouTube keyword tool again recently, and I don’t think I’ve been this excited about keywords in, well… ever. I confess to only now realizing how much of a help it can be. Never mind the awesome fact that you can get keywords and easily import them into Google AdWords for your […]
Essential YouTube Optimization Tactics
During the YouTube: Optimization Tips For The Second Most-Popular Search Engine session at SMX East we were treated to smorgasbord of tips, tricks and sound advice for marketers wanting their video marketing to leap-frog the competition. Manny Rivas, Online Advertising Director at aimClear got us all excited by saying “B2B can be sexy” and started his […]
10 Tips For Using YouTube To Kill At Local SEO
Here’s a local search optimization tactic that is a staple in the repertoire of many professional SEOs: YouTube Optimization. It’s particularly effective in local search since relatively few businesses have created and published video promotions for themselves. Before launching into the technical tips for optimizing your YouTube videos for local search, it’s worthwhile to mention […]
Google Does Love Windows Phone, When It Comes To Search — Angering YouTube Users
Google doesn’t care about Windows Phone, given the latest spat over its YouTube app? Think again. Google cares very much, at least when it comes to search. That apparent double-standards is something users of its Windows Phone search app have taken to its review page to express upset over. Windows Phone Doesn’t Matter To Google? […]
Google’s April Fools’ Day 2013 Joke-A-Thon: YouTube Shutdown, Google Nose & More
April Fool’s Day is pretty much like a national … err, international holiday for everyone that works for Google. It seems that nobody else on the Web takes the tradition of pranks and jokes as seriously as Google does — just see our coverage from the last few April Fool’s Days for proof: Google’s Gags […]
Google Trends Now Shows YouTube Searches
Google announced on Google+ that they have expanded Google Trends to add YouTube search support. Now you can use Google Trends to see what searches are trending and spiking across the world from within YouTube search. The trend data for YouTube goes back to 2008. To use this, go to Google Trends and search for […]
3 Out Of 4 Top 100 Global Brands On Google+, YouTube Use At 85%
Google+ is poised for major growth with 3 out of 4 top 100 brands on the network. With 85% adoption, YouTube is a hit among marketers. Together, Google+ and YouTube make Google a search and social media powerhouse. Since Google + was launched in June 2011, there have been a number of articles, opinions, surveys […]
YouTube Search Adds Time Watched As Ranking Factor
The YouTube Blog announced they have adjusted their ranking algorithm to include the time a video was watched. YouTube said they experimented with this ranking factor with suggested videos and it lead to “less clicking” and “more watching” and thus feels it is a good idea to add to the overall YouTube Search ranking algorithm. […]
Google: Many Popular Sites Will Escape Pirate Penalty, Not Just YouTube
Google says that YouTube isn’t going to somehow solely escape its new “pirate penalty.” Any popular site may be OK, as the penalty works off of more than pure copyright infringement reports. Nuances in calculating the penalty should save popular user-generated content sites, the company said. The Pirate Penalty Initially, it sounded as if sites […]
How YouTube Will Escape Google’s New Pirate Penalty
Google has announced that it will soon penalize sites that are repeatedly accused of copyright infringement. But one site in particular doesn’t need to worry: Google’s own YouTube. It has a unique immunity against the forthcoming penalty. POSTSCRIPT: Please also be sure to read our follow-up article, Google: Many Popular Sites Will Escape Pirate Penalty, Not […]