Twitter rolls back AMP support, no longer sends users to AMP pages
With social media referrals to AMP pages cut down by the change, the reasons for supporting AMP are getting fewer.
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Freelancers can now offer their services on LinkedIn’s new gig marketplace
The LinkedIn Service Marketplace competes with the likes of Fiverr and Upwork.
Yahoo! withdraws from China, becoming the second major American tech company in a month to leave the country
"In recognition of the increasingly challenging business and legal environment in China, Yahoo’s suite of services will no longer be accessible from mainland China as of November 1," Yahoo! said.
Harry, yer a [reporting] wizard; Monday’s daily brief
Plus, how to overcome pretty much any SEO issue and see results
After 13 years, Frédéric Dubut, principal product manager, core search & AI, departs Microsoft
Dubut’s contributions to the industry have furthered our understanding of both Bing and how search systems work.
Index when? IndexNow, say Bing and Yandex; Tuesday’s daily brief
Plus, industry insights for technical SEOs and the brands that hire them, courtesy of Aira and Women in Tech SEO.
IndexNow – new initiative by Microsoft and Yandex to push content to search engines
Google seems to currently not be participating in this initiative.
How infinite scroll will affect your ad metrics; Monday’s daily brief
Plus, we’re all hackers now!
The possibilities are infinite (or at least the mobile SERPs are); Friday’s daily brief
Plus, how to build a marketing team that works
Microsoft will shutter LinkedIn in China by the end of the year
The platform will be replaced by a new standalone jobs application called InJobs, which will omit several of LinkedIn’s social features.
Google Search Console’s public-facing tools to match URL Inspection tool; Tuesday’s daily brief
Plus, Microsoft adds some nifty features to its Smart Page site builder.
What do new pans have to do with attribution?; Friday’s daily brief
Plus, new reporting in Google Ads and new Yelp attributes
Social media advertising is getting harder; Monday’s daily brief
Plus, the latest jobs in search marketing
New automation in Facebook Ads?; Monday’s daily brief
Plus, how to drive the funnel through content marketing and link building
Advertisers will now get more data in Google Ads… sort of; Friday’s daily brief
Plus, the conundrum of in-house career progression
New pilots from Microsoft Ads and the secret to happiness at work; Wednesday’s daily brief
Plus, B2B tech finally sees the SEO light
Video and vertical-based product ads pilots arrive on Microsoft Audience Network
Disclaimers in ads, third-party integrations with Universal Event Tracking, flexible insertion orders and inline appeals for rejected product offers were also among Microsoft Advertising’s September announcements.
Why are in-house SEOs looking for new jobs?; Friday’s daily brief
Plus, is pinning the solution to control RSAs?
Google Shopping issues in the UK lead to sharp KPI declines
If your accounts or campaigns have been affected by this issue, it's critical to communicate to clients and stakeholders that this change is a glitch in their metrics, and not indicative of other issues.
The key to more conversions is to stop disappointing your customers; Wednesday’s daily brief
Plus, PPC targeting tactics for every stage of the funnel
I wanna get on the good foot; Monday’s daily brief
Plus, how to plan content that actually ranks and Google Podcasts’ new requirements.
It’s not a bug; it’s a feature! The Google search term report glitch actually may have been a test; Monday’s daily brief
Plus, Facebook bans researchers looking into political ads
A new way to approach your PPC personas: Learning from the sales process to limit waste and accelerate ROI
By splitting your personas into buyer types, you'll have more targeted messaging and higher conversions.
Google News inclusion is automated, sorry publishers; Monday’s daily brief
Plus, Google introduces Mobile Web Certification for partners
The Search Engine Land mentorships have been announced; Monday’s daily brief
Plus, on the hunt for something new in 2021? New job opps in search
Another one… another algo update, that is; Friday’s daily brief
Plus, more unskippable YouTube ads
Sharing is caring; Wednesday’s daily brief
Plus, Broad Match Modifier goes away in July
What’s the latest in search marketing? Monday’s daily brief
Plus, Google lets searchers know when results aren’t reliable
Instagram Reel ads are the new TikTok competitor; Monday’s daily brief
Plus, Google cuts down FAQ in SERPS
Changes to Videos ads, plus Google and the UK; Monday’s daily brief
And why algorithm updates shouldn’t shake you
Keyword insights for Google Smart Shopping is back
A new method for an automated and structural collection of crawl data.
Microsoft Advertising announces Unified Smart: A single management solution for multi-channel paid advertising and social media
The solution will not charge management or service fees or commissions. Businesses will only pay for their ad spend.
May 22 Google update was big, despite Google’s being mum about it; Wednesday’s daily brief
Core web vitals ranking tidbits and less data in Search Console
LinkedIn introduces Event Ads and “boosted” posts
Posts can now be promoted directly from a brand’s LinkedIn page, and the platform is also launching a new Event Analytics tool alongside its Event Ads.
YouTube may start showing ads on non-monetized videos; Snapchat launches Public Profiles for Businesses; Monday’s daily brief
Plus, Google expands ways to reach new and returning app users and update in-app event tracking
Video: Mike McPeak on search marketing in low tech environments
We also spoke about learning SEO on the job, hiring an agency, and dealing with low volume keywords.
5 ways videos can help businesses generate more revenue
Grab your audience’s attention and keep them engaged with your brand.
What SEO elements are most important? Plus, a HUGE announcement; Monday’s daily brief
And don't miss Search Engine Land’s updated PPC guide
Cookieless data isn’t the only concern in search marketing
Strategies to help you adapt to the new normal.
A Schema.org replacement for Google’s phased-out Structured Data Testing Tool; Thursday’s daily brief
Plus, most marketing execs don’t make data-driven decisions