Optimize Smart Shopping campaigns: Manage turnover and margin
This method can help you take full advantage of the Google bid simulator.
Search Engine Land is your source for LinkedIn news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
This method can help you take full advantage of the Google bid simulator.
We also spoke about Google My Business, Google Shopping and how far back we go even before Dan got into SEO.
Plus, 61% will click “Don’t Allow” on Apple’s tracking prompt
Take advantage of remote learning opportunities with these recommended courses.
Last year, Google passed digital service taxes onto advertisers in the UK, Turkey and Austria, and it’s likely to do the same in the U.S. as well.
Plus, pitch to speak at SMX
A guide for search marketers on how rendering JavaScript impacts search results.
In this three part series, we go way back into the early days of the SEO industry and walk you through how it matured over the years.
Plus, EU search choice screen pleases almost no one
Plus, Google Ads Auto Applied Recommendations explained
But whether organizers can safely get conferences up and running in 2021 is another question altogether.
LinkedIn launched Marketing Labs video course to teach advertisers how to succeed on the platform.
How Google treats company navigational brand searches and the impact they can have on consumer perceptions.
Platforms pivoted to accommodate advertising during a crisis and automation continued to be at the heart of paid search changes.
The update rolled out on Dec 3, but the impact was mostly felt on Dec. 4.
Write about your niche areas of expertise to rank above the rest.
Female-identifying search marketers share their personal experiences and tips to support women in the SEO industry.
YouTube to show ads on channels that aren’t in the Partner Program In it’s latest terms of service update, YouTube creators agree to allow the service to monetize their content with ads (or by charging users for access) but are not necessarily entitled to revenue sharing. To be eligible for YouTube’s revenue sharing Partner Program […]
Create content that easily gets links and ranks well in search.
Why Pinterest moved beyond CTR to understand ad engagement Relying on a straight click-through rate metric to understand how ads are resonating has its shortcomings, explained Pinterest engineers in a blog post. Those shortcomings include not accounting for ad position bias, users’ Save or Hide actions and brand awareness objectives. Instead, Pinterest explains, it developed […]
Speaking at the MarTech virtual conference, Zoe Marquardt described how the company overcame stubborn challenges.
TikTok jumps into social commerce with Shopify TikTok’s advertising division TikTok for Business announced a global integration with Shopify Tuesday that makes it easy for Shopify merchants to promote their products on the short-form video social network. The two companies also announced #ShopBlack to amplify Black-owned Shopify merchants on TikTok. Why we care. This marks […]
Jeremy Bloom, the founder and CEO of Integrate, shares key takeaways from conversations with extraordinary individuals.
Recognized for her leadership in creating a support network for women and advocating for women's voices in the search industry.
How to get SEO-friendly website pages to feel like there's magic burbling up beneath them.
Scratch that: Facebook’s 28-day attribution window lives, for now In response to advertiser feedback, Facebook will not move forward with a test to remove the default 28-day attribution window for advertisers. Gil David of Run DMG shared the news on LinkedIn, commenting “Facebook demonstrates that they do actually listen to advertisers.” He cited the company’s […]
Simplified locations reporting misses the nuance of user location — here's what you need to do to get that data, too.
Snapchat pitches Platform Burst reach option for advertisers Snapchat is floating a new advertising offering called Platform Burst. The idea is to guarantee that “campaigns will reach at least 40% of their target audience 15 times” over a three or five day period, according to Digiday. Platform Burst campaigns can encompass different ad formats across […]
Audience Network ads will be blocked from pages deemed to have moderate or high brand risk.
Without in-person meeting, curating client relationships with more attention in the digital landscape is crucial for retention.
Google's move to reduce advertisers' visibility into search terms reporting raises big questions about data access in the age of automation.
B2B marketers can use LinkedIn Profile targeting in Search and Audience campaigns in more countries. Retail advertisers can retarget product engagers automatically with dynamic remarketing ads.
Pages also now have an 'Events' tab for to feature their (virtual) events.
Live with Search Engine Land: SEO Developers tackle server side rendering (SSR) with lively discussion around communicating technical SEO with developers.
Your own site, Wikidata, third-party mentions and business databases can expand your Knowledge Graph entries in Google and Bing.
TikTok and LinkedIn under one roof? “Microsoft is in talks to acquire TikTok, the Chinese-owned video app, according to a person with knowledge of the discussions, as President Trump said on Friday that he was considering taking steps that would effectively ban the app from the United States,” The New York Times reported Friday. The […]
Be ready to watch for nuances of your targeted regions and adapt your strategy on a regional basis as you begin to track performance.
A new partnership with Shutterstock opens up the stock image library to advertisers.
Get a head start on your content marketing campaigns by knowing where to look and what to look out for when hiring content writers.
The company says it offers the first cybersecurity-based platform for paid search and paid social ad fraud prevention.