A Schema.org replacement for Google’s phased-out Structured Data Testing Tool; Thursday’s daily brief
Plus, most marketing execs don’t make data-driven decisions
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Video: Justin Abrams on SEO customer success
We also spoke about human experience marketing and the adaptation of technology.
Smart Shopping Campaigns: How SEA specialists score with new insights
Focus on cross-sell, upsell and other valuable insights.
Instant match rates in Google Ads and when content isn’t king; Monday’s daily brief
Plus, check out our new Google Search Console guide
Apple’s App Tracking Transparency is live; Wednesday’s daily brief
And, at what point does “disruption” become permanent change?
How to find the perfect influencers for your brand: A quick and easy way
Finding influencers remains the biggest challenge for those who run campaigns: here’s how to find social media influencers for your brand
‘You got into Harvard Law?’ ‘What… like it’s hard?’ World Intellectual Property Day; Monday’s daily brief
Plus, Facebook announces new tools for Business Suite Manager
Video: Shimon Sandler on building and growing your search marketing agency
Shimon Sandler has a long history in the space, working at some of the most well known agencies and brands in the US.
We’re all in this together: The partnership between marketing and automation; Monday’s daily brief
Plus, the local SEO problem of 1-star, no-comment reviews
In search of your most memorable moments; Monday’s daily brief
Plus, only YouTube and Reddit have seen much usage growth since 2019.
Video: Fay Friedman on duplicate content, featured snippets & people also ask
In part one we spoke about e-commerce SEO vs property management SEO and here is part two.
Supreme Court sides with Google and why you should advertise at the point of purchase; Tuesday’s daily brief
Plus, Facebook leaks 500 million users' data
Check your YoY reporting and how to set HARD, DUMB or FAST search marketing goals; Monday’s daily brief
Plus, ORM strategies when attack sites strike and Facebook says the algorithm isn't the ONLY one to blame
Video: Fay Friedman on e-commerce SEO vs property management SEO
We also spoke about common issues found in many SEO audits.
Reputation attack sites have plummeted in Google, but can still harm
Sites like Ripoff Report, Pissed Consumer and Complaints Board are still a danger for businesses and people with a low online presence. Here's what you can do to decrease the threat.
Long live small businesses and brand awareness with Prince Harry; Monday’s daily brief
Plus, Microsoft proposes feature to submit URLs directly from WordPress
Optimize Smart Shopping campaigns: Manage turnover and margin
This method can help you take full advantage of the Google bid simulator.
Video: Dan Toplitt, SVP, Head of US SEO at Reprise Digital, on enterprise SEO
We also spoke about Google My Business, Google Shopping and how far back we go even before Dan got into SEO.
Let’s give ‘em something to FLoC about; Monday’s daily brief
Plus, 61% will click “Don’t Allow” on Apple’s tracking prompt
The 8 best digital marketing courses in the US
Take advantage of remote learning opportunities with these recommended courses.
Maryland’s ad tax is here, and advertisers should look to their European counterparts for how to deal with it
Last year, Google passed digital service taxes onto advertisers in the UK, Turkey and Austria, and it’s likely to do the same in the U.S. as well.
Big brands find pandemic success with e-commerce platforms; Monday’s daily brief
Plus, pitch to speak at SMX
Server-side rendering: What SEOs need to understand
A guide for search marketers on how rendering JavaScript impacts search results.
Video: Eli Feldblum on the SEO industry maturing through the years
In this three part series, we go way back into the early days of the SEO industry and walk you through how it matured over the years.
Clubhouse, Shopify, and unconfirmed algorithm updates; Thursday’s daily brief
Plus, EU search choice screen pleases almost no one
Australia gets News Showcase and how Google handles duplicate content for paid and organic: Monday’s daily brief
Plus, Google Ads Auto Applied Recommendations explained
Marketers say COVID vaccines create hope for quick return of in-person events
But whether organizers can safely get conferences up and running in 2021 is another question altogether.
LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers
LinkedIn launched Marketing Labs video course to teach advertisers how to succeed on the platform.
Brand reputation and the impact of Google SERP selections
How Google treats company navigational brand searches and the impact they can have on consumer perceptions.
PPC 2020 in review: COVID leaves its mark on e-commerce and paid search
Platforms pivoted to accommodate advertising during a crisis and automation continued to be at the heart of paid search changes.
Google’s December 2020 core update was big, even bigger than May 2020, say data providers
The update rolled out on Dec 3, but the impact was mostly felt on Dec. 4.
Video: Elie Orgel on leveraging data for unique content
Write about your niche areas of expertise to rank above the rest.
10 ways you can support women in SEO
Female-identifying search marketers share their personal experiences and tips to support women in the SEO industry.
Social Shorts: YouTube expands ad inventory, Twitter launches Fleets, more
YouTube to show ads on channels that aren’t in the Partner Program In it’s latest terms of service update, YouTube creators agree to allow the service to monetize their content with ads (or by charging users for access) but are not necessarily entitled to revenue sharing. To be eligible for YouTube’s revenue sharing Partner Program […]
Video: Elie Orgel on using data to create pages that get links
Create content that easily gets links and ranks well in search.
Social Shorts: Instagram pegs Reels and Shop, Pinterest’s engagement metric, TikTok’s size and more
Why Pinterest moved beyond CTR to understand ad engagement Relying on a straight click-through rate metric to understand how ads are resonating has its shortcomings, explained Pinterest engineers in a blog post. Those shortcomings include not accounting for ad position bias, users’ Save or Hide actions and brand awareness objectives. Instead, Pinterest explains, it developed […]
How Autodesk overhauled its marketing to align for better performance management
Speaking at the MarTech virtual conference, Zoe Marquardt described how the company overcame stubborn challenges.
Social Shorts: TikTok teams with Shopify, Commerce ads dominate Facebook, LinkedIn users top 722 million
TikTok jumps into social commerce with Shopify TikTok’s advertising division TikTok for Business announced a global integration with Shopify Tuesday that makes it easy for Shopify merchants to promote their products on the short-form video social network. The two companies also announced #ShopBlack to amplify Black-owned Shopify merchants on TikTok. Why we care. This marks […]
7 life lessons on leadership during COVID and beyond
Jeremy Bloom, the founder and CEO of Integrate, shares key takeaways from conversations with extraordinary individuals.
Women In Tech SEO founder Areej AbuAli wins Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing
Recognized for her leadership in creating a support network for women and advocating for women's voices in the search industry.