Turn the beat around: Over half a million new businesses opened in Q1 2021; Thursday’s daily brief
Plus, Microsoft Advertising announces new products and features
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How businesses of all sizes can embrace social media
It’s time to pivot from traditional to social media marketing.
Amazon now accounts for more than 10% of U.S. digital ad market revenue; Wednesday’s daily brief
Plus, Google's new product leads and Yelp introduces a new diversity attribute for business profiles.
Yelp introduces a searchable Asian-owned business profile attribute
In February, Yelp searches for Asian-owned businesses were up 130% YoY.
Check your YoY reporting and how to set HARD, DUMB or FAST search marketing goals; Monday’s daily brief
Plus, ORM strategies when attack sites strike and Facebook says the algorithm isn't the ONLY one to blame
Reputation attack sites have plummeted in Google, but can still harm
Sites like Ripoff Report, Pissed Consumer and Complaints Board are still a danger for businesses and people with a low online presence. Here's what you can do to decrease the threat.
Pickup and delivery attributes, indoor Live View and more AI-powered features are coming to Google Maps and GMB
Google is packing more features, many commerce-related, into Maps, helping the company maintain its position as the intermediary between our online and offline activities.
4 local review trends to watch in 2021
It’s important for businesses to not ignore the importance that reviews still have in local search results even as customer sentiment around reviews shifts.
Big brands find pandemic success with e-commerce platforms; Monday’s daily brief
Plus, pitch to speak at SMX
A few pointers from the pros during SMX Report; Wednesday’s daily brief
Plus, Google extends deadline for Partner Program requirements and Yelp releases new features to address new consumer behaviors.
Yelp’s Waitlist, analytics and POS updates aim to address shifting consumer preferences
Waitlist now supports takeout orders, and enhanced analytics may help managers evaluate how their restaurants are performing
Diversity and inclusion in search marketing and advertising; Monday’s daily brief
Plus, GMB adds messaging to desktop (finally)
Australia gets News Showcase and how Google handles duplicate content for paid and organic: Monday’s daily brief
Plus, Google Ads Auto Applied Recommendations explained
Yelp launches “health and safety measures” community feedback feature
Yelp launches new rating feature for community to leave feedback on local business social distancing and mask compliance.
SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more
Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news.
PPC 2020 in review: COVID leaves its mark on e-commerce and paid search
Platforms pivoted to accommodate advertising during a crisis and automation continued to be at the heart of paid search changes.
Even as more people shop online, searches for ‘available near me’ up over 100% vs. last year
Google's Reena Nadkarni explains what retailers can do to drive local sales.
Take a peek into PPC routines during Cyber Five week
After all the preparation, here's what paid search and social marketers will be doing this week to manage their holiday campaigns and promotions.
Tripadvisor launches new listings, reputation and data products to help hotels and restaurants gain insights, boost visibility
Restaurants and hotels have been hit especially hard during COVID-19.
Does the Google antitrust case make an Apple search engine more likely?
The DOJ may cause Apple to accelerate plans for its own engine.