Should we be paying for Google My Business features?
Paying for GMB features would be a handy new revenue stream for Google, but how it manages trust features - and spam - in a pay-to-play model is the real concern.
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Paying for GMB features would be a handy new revenue stream for Google, but how it manages trust features - and spam - in a pay-to-play model is the real concern.
They recognized the logic – but many had strong criticisms.
Google appears to be trying to prevent a formal local search antitrust complaint.
Are your local SEO and business listing data optimization efforts ready for voice search?
With a lot of believable lies behind multiple companies, it becomes clear why it's so difficult to hold these businesses accountable. Here's a step-by-step look at what happened during my robocall.
SEO expert Damian Rollison offers insights into the sites that matter for local search and ranking besides Google My Business, and why you should put some time into managing all of them.
Company says the approach only delivers marginally better traffic to competitors' sites.
The upstart search engine's visibility has been growing.
SEO expert Lily Ray offers advice on how small websites can build credibility, why depth above breadth is a good philosophy and the reason ad transparency is important.
Yelp manually checks that the business has a license and is in good standing.
Functionality is provided by DineTime as part of Reserve with Google.
AR walking directions could be a breakthrough application for the industry.
The search engine's share is small but some of its metrics are better than Bing's, according to a third party analysis.
Improved process will make it easier to set up service areas on GMB.
GMB messaging, voice search optimization, local inventory data, Q&A and the decline of SMB websites are all explored.
Something major happened to Yelp’s recommendation software around late October and the update seems largely invisible.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s mobile-first indexing now powers over half of Google’s search resultsDec 19, 2018 by Barry Schwartz Google issued an update on the status of its mobile-first indexing initiative. 3 prospecting features […]
Each company will enable the other's customers improve visibility and local discovery in search.
TL;DR: Here’s my epic 3,000-word preview of all the sessions, speakers and networking you’ll experience at SMX West. Read a little or read it all. Then register by 11:59pm Saturday, December 22 and save big with Early Bird rates. Search Engine Land’s SMX® West, the go-to event for search marketers, returns to San Jose January 30-31. […]
The focus now moves to travel, hotels and restaurants.
Here's some guidance for businesses to take advantage of a recent change in Google My Business to submit exact regions of operation rather than by address and radius.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google now shows Seller Ratings by country, changes eligibility requirementsNov 9, 2018 by Ginny Marvin Businesses must have 100 reviews per country to be eligible for Seller Rating. Solving complex SEO […]
While 58 percent of consumers were unaffected by the presence of an incentive, 42 percent were less willing to trust them.
This case highlights the lack of protection and justice available for online defamation victims from Google and other tech companies.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google employee walkout followed by call for Google blackout at 11:10 am Pacific timeNov 1, 2018 by Greg Sterling There is a call to users to stop using Google services for […]
I recently heard a story of a business that got caught with fake reviews on Yelp. They were also an advertiser spending thousands of dollars a month on ads. When they got caught, Yelp canceled their ad account and told them they would be demoting the listing’s ranking for 6 months. After that time, they […]
Semantic markup offers the most clear-cut opportunity to tell search engines about your small business website. Discover the benefits and learn how you can get started.
Looking for more positive reviews? Here are some smart ways to build citations and reviews plus tips to boost the visibility of businesses in the hospitality sector.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Using Voice Search to Transform Your Local Search Strategy Sep 6, 2018 by Digital Marketing Depot More than 43 million people in the U.S. now own a smart speaker, and, as […]
The only exception here: Make sure not to mark up those copied reviews with review structured data and schema. That would be against Google's guidelines.
Search Engine Land’s SMX® East returns October 24-25. We’re bringing a revamped, updated agenda and more than 50 world-class speakers to NYC, and we can’t wait to see you there. If you’re involved in SEO, SEM, marketing, content, social media or any other customer-facing activity, you owe it to yourself (and your company or client’s […]
Like a bad penny, there are certain local SEO myths that keep turning up. Contributor Joy Hawkins lists a number of misconceptions and explains why things like bogus suite numbers will not work.
Bing launches new intelligent search features to help you make better buying decisions.
Name, address, phone and hours, with more to come.
Keep your business listings on Google Maps updated, says contributor Adam Dorfman -- and don't overlook doing the same on Apple Maps. Here's a look at the new and improved Apple Maps and its features.
Three #SMXperts answer questions from the Advanced Technical SEO session at SMX Advanced and share their insights on JavaScript and structured data, two topics at the forefront of website development and search engine ranking.
EU Commissioner Vestager gave qualified approval to the changes put in place.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates ‘Ad Settings’ to allow users to turn off targeting signals Jun 14, 2018 by Amy Gesenhues Google is also extending ‘Why this ad?’ notices to all services that display […]
Contributor Joy Hawkins provides an overview of how Yelp's review solicitation penalty works and explains why you should not ask for reviews.
Contributor Adam Dorfman explains how to capitalize on the one-two punch of Facebook advertising and organic engagement through Marketplace, your own page and Facebook’s own advertising products.