What is with Google Search updating all the time?; Wednesday’s daily brief
Google vet known for his stylish shirts and more to join Stanford’s Human-Centered AI Institute.
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Yelp announces new features for services businesses, including custom search filters, a new review flow and themed ads
The new features may help Yelp differentiate itself from other reviews platforms, at least for users looking for services businesses.
What do new pans have to do with attribution?; Friday’s daily brief
Plus, new reporting in Google Ads and new Yelp attributes
Yelp adds virtual restaurant attribute to help reduce customer confusion
The Virtual Kitchens attribute can help takeout or delivery-only restaurants identify themselves to potential customers.
Cleaning house: how Google and Yelp handle fake reviews; Tuesday’s daily brief
Plus, four tools to check for your title changes in SERPs
How Google and Yelp handle fake reviews and policy violations
A side-by-side analysis of Google and Yelp's respective approaches, policies and punitive measures.
If you saw expanded search terms in Google Ads, it was a glitch; Friday’s daily brief
Plus, trying to get shadow banned on Insta for science
Yelp introduces “Proof of vaccination required” and “Staff fully vaccinated” profile attributes
Users will be able to filter searches using these attributes and Yelp is monitoring reviews for businesses that add them.
The Americans with Disabilities Act turned 31, are your sites compliant?; Tuesday’s daily brief
And, new business openings remain strong in Q2, but the pandemic is far from over.
Would your job be easier or more difficult if Google wasn’t the dominant platform?; Thursday’s daily brief
And, we say goodbye to Twitter’s Fleets and Google Posts for knowledge panels.
Yelp Audiences allows advertisers to reach Yelp users off the platform
Targeting is based on the user’s purchase intent on Yelp and ads do not have to lead back to Yelp’s platform.
Can the industry’s biggest players win over privacy enthusiasts?; Thursday’s daily brief
Plus, Google’s June 23 spam update and Fred Vallaeys answers your top FLoC questions
The 2021 SEO Periodic Table is here to help you achieve more visibility; Thursday’s daily brief
Plus, diners are returning to restaurants in record numbers and what that means for local businesses
Microsoft Advertising launches new Tours and Activities ad format in open beta
Available for advertisers in the U.S. and UK, this new ad format, unique to Microsoft Advertising, can show in Bing search, Bing Maps and Bing Travel Guides.
Diners are returning to restaurants in record numbers, according to Yelp
Last month, the platform seated an all-time high of over 3.7 million diners, but the labor shortage is pushing wages higher and preventing some businesses from fully reopening.
Google Ads API, Partner badges, and reputation algorithms; Friday’s daily brief
Plus, check out our updated guide to Bing SEO
Will YouTube’s new ToS increase ad inventory and lower prices?; Tuesday’s daily brief
Plus, rainbow-colored map pins, Google News Showcase on desktop and more.
Yelp adds the LGBTQ-owned attribute and rainbow-colored map pins for Pride Month
In April, searches for LGBTQ+-owned businesses on Yelp were up by more than 150% YoY.
Some new local search changes you should be aware of; Wednesday’s daily brief
Also, Google updated its event structured data report in Search Console.
Yelp announces Custom Location Targeting, budget recommendations and more features to expand reach for local businesses
Local business owners are no longer limited to advertising around their physical location.