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In the coming year it will be interesting to see how Google balances the priority of verticalization against the growing popularity of Google Maps as the first choice among searchers.
What’s past is prologue. Here’s our recap of the stories that will shape search for years to come.
Large button appears above 3-pack, connected to GMB messaging.
Users now consult multiple sites and expect reviews to be relatively fresh.
The acquisition is part of a strategic shift to deepen restaurant relationships and diversify revenues to better compete with Google.
The average user is on a smartphone at home – and is most likely to visit a business the next day after a local search.
There are material differences between user behaviors of different generations.
Local Guides are part of the reason GMB and Maps are so successful.
The search veteran discussed how Google is entering new markets and what brands can do to insulate themselves.
Could it become a rival to Google and Yelp over time?
GatherUp's examination of internal data shows benefits of inclusive process.
The survey of more than 6,000 adults is a follow up a study conducted by Nielsen in 2016.
Voice and visual search will ultimately become significant drivers of query volume beside text input.
The app represents a return to the simplicity of expert reviews.
The new element appears to not have a fixed position but resides below the local pack, sometimes right below.
Appearing in multiple places, it's both a paid search and display ad in one.
VC investments in Wordpress' parent and Duda, plus a new Yahoo website offering, show that SMB sites are still big business.
Nextdoor is trying to ramp up revenue growth as it heads toward a likely IPO.
Most of the fake reviews that are submitted (91%) are "biased positive reviews."
Connect is a publishing tool not unlike Google Posts, but with differences.
A new survey from Yext explores what content sources are more trusted and what's at stake in not paying enough attention to third party platforms.
Survey also finds that SEOs think government investigations are least likely to impact the industry.
The unit is from Local Campaigns and businesses cannot pay to remove them.
The new capabilities are the beginning of 'major product changes' according to the company.
Make sure your contracts don't have terms that violate the CRFA.
The alpha and omega of local is now Google.
Womply also found businesses claiming their listings on multiple sites generated 58% more revenue than the average.
A range of opinions about how much attention to devote to citations.
The startup is entering a mature vertical but one "in need of an upgrade."
Emoji search hasn’t quite caught on, but emojis still pose some interesting opportunities for your organic visibility.
New research from SOCi and FreshChalk point toward best practices and reveal how most local marketers are failing to execute.
These new subscription products are part of broader push by the company to enable more business profile customization and generate new revenues.
Google says it is working on it, but is still positioned to profit as local businesses claw back visibility with paid ads.
Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain authority and capture share of search online. After all, over 3.5 billion searches are conducted each day on Google alone. When we talk about branded versus unbranded search, it isn’t an either/or proposition. Both […]
Another Google search update has rolled out this week, this one deals with domain diversity in the search results.
They recognized the logic – but many had strong criticisms.
Google appears to be trying to prevent a formal local search antitrust complaint.
Are your local SEO and business listing data optimization efforts ready for voice search?
SEO expert Damian Rollison offers insights into the sites that matter for local search and ranking besides Google My Business, and why you should put some time into managing all of them.
Company says the approach only delivers marginally better traffic to competitors' sites.