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Advertisers can now optimize for goals such as phone calls, website visits or messages, add negative keyword targeting and more.
Search Google for the services that your business provides. How can you get in the top 10 results instead of in the millionth position?
The attributes should start appearing in Search and Maps soon. They are intended to give consumers confidence and manage their expectations.
No longer merely a 'review site,' Yelp repositioning as a 'one-stop local platform' to communicate and transact with local businesses.
The move, maybe temporary, is designed to give consumers confidence the information displayed on business profiles is accurate.