SearchCap: Google Penguin Coming Soon, Bing No To HTTPS Boost & Nude Celeb Photos Sue Google

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google: Penguin Refresh May Come As Early As Next Week
  Google’s Gary Illyes, Webmaster Trends Analyst and Search Quality Engineer, said at Search Marketing Expo East that Google may be launching a Penguin algorithm refresh sometime next week. This is not just a refresh, but a large re-write of the algorithm that took Google almost a full year to release. Of course, it may not […]
• Bing: No Plans To Give Ranking Boost For HTTPS
  At Search Marketing Expo, Bing’s Vincent Wehren, the Lead Program Manager for Bing Webmaster Tools, said they have no plans on ever giving a ranking boost to websites that switch to HTTPS. In August, Google began giving sites that use HTTPS a ranking boost as a bit of an incentive to webmasters for helping secure […]
• Celeb Lawyer To Google: Block Nudes Or Pay $100 Million
  As reported by several media outlets, an LA-based attorney representing “over a dozen female celebrities” whose photos were hacked and stolen in the recent iCloud nude photo scandal has threatened Google with $100 million in damages if the company doesn’t immediately block or remove the celebrities’ images. The lawyer, Martin Singer, sent a demand letter […]
• Avoiding SEO Pitfalls During Conversion Rate Optimization
  There are so many benefits to A/B testing your landing pages — just be sure you don’t accidentally damage your SEO efforts!
• Bing Ads Debuts Enhanced Sitelinks In U.S.
  Enhanced Sitelinks are now available on Bing Ads in the U.S., and will be rolling out to more global markets through the end of the year. Enhanced Sitelinks offer two additional lines of copy below the link itself. Bing Ads reports that on average, advertisers testing Enhanced Sitelinks saw click-through rates rise 27 percent, without […]
• Lessons From Google@Manchester: You Don’t Need To Be Big To Be Best
  Two talks at the annual Google@Manchester conference in the UK this week revealed the light at the end of the tunnel for SMEs everywhere.
• Moz: Google’s New Quick Answer Box Now Showing 98% More Often
  According to a Moz tracking study the new formatted quick answers box you find in Google for queries like [what is seo] is showing up 98% more often than a week ago. Overall, general answer boxes, including stock quotes, weather forecasts, box scores and so on are showing up 44% more often. What are direct […]
• To Avoid Liability, Google Limits German News Content To Headlines
  German news and magazine publishers are determined, one way or another, to get Google to pay them for their content. They’re not upset about the content appearing in Google News or search. They want it to appear – they just want Google to pay for it. Google doesn’t want to pay. And there’s no U.S.-style “fair use” copyright exception in […]
• SMX East 2014 Day Two Live Blog Coverage
  Day two of Search Marketing Expo East is now complete and below is some of the live blog coverage we found throughout the day. BuzzFeed Founder Jonah @Peretti Talks SEO, Social at #SMX, BruceClay.com #SMX Liveblog: 25 Examples of Structured Data You Can Use Now #22a, BruceClay.com #SMX Liveblog: Creating, Testing, Optimizing Paid Search Ads, […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Puking Robot App Aims To Stop Kids From Robo-Tripping
• Twitter’s Social TV Ratings Will Launch In The UK This Month
• Fonts & Conversion Optimization: Everything You Need To Know
• Snack King Mondelez Strikes YouTube Video Ad Deal With Google
• Mobile Visual Search Bridging The Gap Between The Real & Digital World
• Rethink Your LinkedIn Strategy: 6 Benefits Of Treating It More Like Twitter
• Up Close @ SMX East: The 4th Wave Of Content Marketing
• Twitter Will Fund MIT Research Lab To Study Public Communication & Social Organization
• Up Close @ SMX East: Everyone’s Wrong About Influence Except Your Customers
• Up Close @ SMX East: Seven Steps To Success In Native Advertising

Search News From Around The Web:

Industry

• 13 Secrets Stephen Colbert Extracted From Google’s Eric Schmidt & Jonathan Rosenberg, ReadWrite

Link Building

• Comment Spam 2.0, David Naylor

SEO

• Implementing SEO as part of a complex marketing strategy – eCommerce Expo 2014, Vertical Leap
• Results After Migrating To HTTPS 8 Weeks Ago, Search Engine Roundtable
• Search Engine Roundtable Hit By Google’s Panda 4.1 Update?, Search Engine Roundtable
• Want to DIY Your SEO? Here’s Your Reality Check, SEO Copywriting

SEM / Paid Search

• Seven Things You Need to Do Before Launching Your PPC Campaign, searchenginepeople.com
• Top holiday tips for retailers, Inside AdWords

Search Marketing

• Announcing Project Verylite, Official Google India Blog
• How to (Correctly) Do Content Curation for Your Brand, SEMrush Blog
• Revealing Mobile’s True Impact With Google Analytics, The SEM Post
• State of Search Engine Marketing in Thailand, Covario
• What is the Future of Search?, SEMrush Blog