SearchCap: Sweden Considers Imposing “Link Tax” On Google, Bing Predicts 95% Of Election Winners & Local SEO In 2015

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Puts Custom Ebola Info Box At Top Of Search Results & Offers To Match Donations To Help Fight Deadly Outbreak
  Google announced today it has launched a public fundraising campaign to help support nonprofits fighting to contain the ebola virus outbreak, and is offering to give $2 for every $1 donated. The site has also added ebola information to its knowledge graph. A Google search for “ebola” will result in the following box at the […]
• Sweden The Latest To Consider Google “Link Tax” For Newspapers
  A member of the Swedish parliament, Niclas Malmberg, wants Google to help fund Swedish news publications along the lines of the French model established last year. Threatened with a “link tax,” Google agreed “to create a €60 million Digital Publishing Innovation Fund to help support transformative digital publishing initiatives for French readers.” Google also agreed […]
• Bing Predicts More Than 95% Of The Senate, House & Governor Elections
  While some may be surprised with just how red the U.S. elections went last week, it appears Bing knew all along. Following last Tuesday’s national elections, Bing announced it had predicted more than 95 percent of the called races for state Governors, U.S. Senate and House of Representatives. Based on search, social and other relevant […]
• Simple Tips To Set The Stage For Local SEO In 2015
  After Google’s most recent local algorithm update, the rules have changed for local SEO. Columnist Greg Gifford discusses how you can do well in local search in 2015.
• How Google Is Using Dynamic Testing To Build Out The Knowledge Graph
  Google is constantly testing new ways to answer user queries. Columnist Eric Enge has been watching these experiments closely and shares what he’s observed.
• Social Media Marketing Tactics that Work – Next Week in Las Vegas
  Maximize Your Social ROI – Register Now for SMX Social Media Marketing Are you looking for innovative new ways to boost your fan base, site traffic, and convert your fans into paying customers? Learn the latest tactics and best practices for 12 top social media platforms. Whether you’re managing your brand’s communities, driving traffic with […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Instagram Enables Typo Cleanup With Caption Editing Ability
• Porn Purveyors Want Google To Help Reduce Industry Piracy
• How Every Business — Including Small Local Players — Can Use Native Advertising
• Why Your 2015 Plan Needs To Include Data & Analytics Governance
• Beyond Tag Management: The Future Of Advertising Data
• Social Media Marketing Tactics that Work – Next Week in Las Vegas

Search News From Around The Web:

Industry

• Court Orders Google To Help Marvel Discover Source of Leak, www.thedomains.com
• Google Search May No Longer Have A Public Face With Matt Cutts Unlikely To Return, Ahrefs Blog
• Uber Hires Google’s Same-Day Delivery Boss Tom Fallows, recode.net

Local & Maps

• 4 Smartwatch Predictions for Local Search, www.searchenginejournal.com
• Google Maps Views Seeking Focus Study Participants, www.thesempost.com

Search Marketing

• Google News: still a major traffic driver, digiday.com
• Halfords: the customer journey from search to checkout, econsultancy.com
• PPC 101: How To Have A Successful Bing Campaign, www.searchenginejournal.com
• What Do Google’s Algorithm Updates Mean for Content Marketers?, www.firepolemarketing.com

Searching

• Through the Google lens: search trends October 31 – November 6, Official Google Blog
• Semantic Search Reminders for 2015, www.highervisibility.com
• Use Google as a Time Zone Converter, Digital Inspiration

SEM / Paid Search

• 3 Quick Tips To Simplify Your Bid Optimizations, www.ppchero.com
• Are Dynamic Search Ads Right for You?, www.clixmarketing.com
• Google Analytics Set-up Checklist for Ecommerce, www.practicalecommerce.com

SEO

• 3 Quick Tips To Simplify Your Bid Optimizations, PPC Hero
• Can you Penalize a Website by 301 Redirecting Another Banned Site To It for Negative SEO?, The SEM Post
• Days of SEO Future Past – From 2005 to 2015, www.toprankblog.com
• Don’t Make These 9 Common SEO Mistakes, contentmarketinginstitute.com
• Google Web Search Fluctuations Over The Weekend, Search Engine Roundtable
• Hey Penguin Experts! Stay Off My Contact Page!, SEO Theory
• Top SEO Myths, www.callowaygreen.com
• When Optimizing for SEO and the Semantic Web, Don’t Forget Your Audience, www.seobythesea.com

Strategy

• Fix a Penalized Site Or Move to New Domain? Here’s What Google Thinks, www.thesempost.com