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Topic: Marketingsherpa LLC
SearchCap: The Day In Search, May 15, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Knowledge Graph Gets More Stats and 4 New Languages At Google I/O today, Amit Singhal, Google VP of Search, announced that statistics and four new languages are being added to […]
SearchCap: The Day In Search, November 1, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple Maps Sees Its First International Territorial Dispute As Korea Protests Island Naming From the it-had-to-happen-sooner-or-later department: Apple is in the midst of its first international territorial dispute over its new […]
SearchCap: The Day In Search, October 17, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 6 Underrated Content Marketing Assets For B2B SEO One of the biggest obstacles to B2B search engine optimization is developing new content marketing assets for targeting important keywords and acquiring link […]
A Hiring Checklist To Find The Right B2B Search Marketing Agency
All search marketing programs are not created equally. This rings true most profoundly in the B2B marketing arena where shifting corporate demands, streamlined staffs and reduced budgets produce unique challenges for both B2B companies and the search marketing agencies they hire. Follow this B2B search marketing agency hiring checklist to find a long-term partner that […]
SearchCap: The Day In Search, April 20, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Shuts Down Patent Search, Google Related Toolbar, One Pass & Vaccine Finder After only eight months, the Google Related toolbar is headed to the dead pool. That’s one of several […]
SearchCap: The Day In Search, March 21, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Ad Status Info Added To AdWords Google is providing AdWords users with a new way to figure out whether their ads are approved, or not, and why. The new feature […]
SearchCap: The Day In Search, November 30, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New “Save To Foursquare” Button Reaches Into The Real World Publishers and developers: are you ready for another button (or buttons I should say)? Joining the Facebook, Twitter, +1 and StumbleUpon […]
Redefining B2B Search Engine Marketing KPIs In Wake Of Google Encrypted Search
The news that Internet marketers will no longer be able to receive certain keyword-specific search referral data from logged-in Google.com users should be a concern to B2B marketers. With such an emphasis on lead evaluation and the importance of ROI in their marketing programs, every bit of data helps. Take a look at the top […]
SearchCap: The Day In Search, October 5, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Low PageRank & Bad Spelling May Go Hand-In-Hand; Panda, Too? If your website and/or web pages have low PageRank, it’s possible that they also suffer from poor spelling and grammar. […]
Before Or After The Form? Balancing Lead Generation & SEO Strategy
Recently, our company started working with a client launching a new B2B website, which incorporated a membership-based conversion action (IE, member registration). As we went through the checklist of SEO best practices for launch, a question arose on the visibility of content marketing assets being created. Where would the value-added material our client was developing, […]
SearchCap: The Day In Search, August 10, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Gives Image Search A New Look Yahoo’s Image Search is sporting a fresh look today that presents the image results in a cleaner, more organized fashion. Do a search and […]
SearchCap: The Day In Search, August 9, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Matt Cutts Offering More Detailed Video Search Tips The Google Webmaster Blog announced a new format for Google’s Matt Cutts video tutorials. Instead of the short minute or so videos, […]
SEO Stats Galore In Latest MarketingSherpa Benchmark Study
Do you find link building to be the most difficult SEO tactic to employ? Do you find content creation to be the most effective SEO tactic? What about conversions? Are you looking for website visitors to complete a form, or make a purchase? You can compare your answers to those questions and many others in […]
SearchCap: The Day In Search, November 2, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Says Its New Facebook Like Integration Really, Really Is Live The Bing Search Blog officially announced that the Facebook integration on Bing is live. Last week, we reported some were […]
SMX West 2010 Slide Video: Analytics Action Plans For PPC & SEO
Analytics Action Plans For PPC & SEO More than 90% of all search marketers are using an analytics solution of some kind, according Marketing Sherpa research. But all too often, the insights provided by search analytics languishes in ignored reports, yielding little meaningful support for PPC spending and SEO effort. Too bad, because effective use […]
Build Out Your PPC Toolbox With Non-PPC Tools
Here are some tools that aren't specifically related to paid search, but are nonetheless valuable additions to your your search marketing research toolset.
SearchCap: The Day In Search, February 3, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Digital Marketing Budgets To Increase In 2010 Econsultancy and ExactTarget released a new report today that says digital marketing will account for 24% of overall marketing spend this year, and […]
SearchCap: The Day In Search, October 14, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Landing Page Testing: Choosing Between A/B Or Multivariate Approaches There are quite a few testing techniques available in the market. In this post I will dwelve into the two commonest testing […]
3 Lessons Learned From Successful Corporate Blogging
I’m just back from speaking at MarketingSherpa’s B2B Summits in San Francisco and Boston, where I was giving a joint presentation with a client on SEO. As part of that presentation, we talked about the role and impact of corporate blogging. The client is a professional services firm operating solely in the B2B space. Theirs […]
Change (& In-House SEO)
Change is a popular word lately, and living in DC area the theme is practically unavoidable. You can even buy (a shiny version of) change at the mall. I walked through a Macy’s department store last week and passed a large rack of sparkly “Change” pins for sale. Change is everywhere.
Making Sense Of Google’s New Dynamic URL Recommendations
Google’s recent blog post recommending that webmasters avoid rewriting dynamic URLs caused a minor furor in the search marketing industry. Reactions ranged from nervous fears that sites with rewritten URLs should suddenly reverse out their extensive work, all the way to amazement and even anger that Google should recommend a halt to something that many […]
SearchCap: The Day In Search, May 20, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, May 15, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Lowering Your Quality Scores To Increase ROI
B2B search advertisers must confront an annoying paradox. For most advertisers the billable event is the click. Yet for most B2B advertisers success depends not on clicks, but rather on conversions: the percentage of visitors who take the desired online action, such as downloading a white paper or registering for a webinar. B2B marketers must […]
SearchCap: The Day In Search, October 10, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Training: Heart & Soul Of In-House SEO/SEM
I must admit, I wasn’t very perceptive when I received my first in-house SEO prospect call back in 2000. The caller recognized the value of his organic search results and the business need for integrating SEO functionality internally. I did not. That’s because in those days, I thought it made much more sense to outsource.
SearchCap: The Day In Search, September 28, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
MarketingSherpa Report: Challenges To Bringing Search In-House
MarketingSherpa has just released the fourth annual edition of its Search Marketing Benchmark Guide. The Guide is a comprehensive benchmark for all things related to search marketing, including things such as expected search spending for 2008, how search ROI stacks up against other tactics, difficulty in SEM staffing, new ways to evaluate clicks and click […]
SearchCap: The Day In Search, September 6, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
B2B Search Marketers: Keep It Simple
What! No webcasts, demos or podcasts available for download on your site? Worried you’re getting left in the dust by more savvy digital marketers? Don’t despair. Business buyers continue to show a preference for fast and simple online information.
SearchCap: The Day In Search, July 3, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, July 2, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, June 28, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, April 4, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web: