This day in search marketing history: March 23
March 2022 product reviews update launches, plus: PPC salaries, Google Panda 3.4, Yahoo Search Direct and more.
Topic: Andrew Goodman
This day in search marketing history: March 13
Google hides organic search listings plus: broad core search algorithm update, Panda updates, author rank, incremental ad clicks and more.
This day in search marketing history: March 10
Google and Bing exception lists, plus: key moments, HTTPS URLs not showing, Google's block sites feature, searchers ignore PPC ads and more.
This day in search marketing history: March 9
Google's Fred update, plus: people also ask, personalization, Google puts bad merchants on notice and more.
This day in search marketing history: February 25
SEOs upset over Google featured snippets, plus: Google's red Slow label, Google Panda fallout, PageRank 301 redirect dilution myth and more.
This day in search marketing history: February 11
Yahoo officially rejects Microsoft, plus: passage ranking goes live, Google's SEO consulting services, Google Japan's link penalty and more.
This day in search marketing history: February 9
Google Buzz launches, plus: Bing Ads outage, Google search time capsule, Adwords yellow ads return, Yahoo rejecting Microsoft and more
This day in search marketing history: January 28
Featured snippets introduced, plus: Hamlet Batista passes away, Google buys DeepMind, Google ad labeling and more.
This day in search marketing history: January 15
Facebook Graph Search launches, plus: brand profiles in Google knowledge panels, Rand Fishkin's last day at Moz, and more.
This day in search marketing history: January 12
Google Panda becomes a core ranking signal, plus: R.I.P. link command, Google Japan’s PageRank penalty expires and more.
Video: Andrew Goodman on paid search against big brands & proper PPC experiments
Page Zero Media has been around for 20 years and Andrew has been helping the industry for just as long.
Advertisers signal glimmers of optimism, start spending again
Despite numerous unknowns and continued challenges, many agencies and advertisers say they have shifted gears for the next phase.
Optimization scores, recommendations and their impact on Google Partner agencies
Google says Partner agencies will continue have "control and autonomy" as it puts more emphasis on auto-generated recommendations.
SearchCap: Bing Ads Editor, Chrome HTTPS, HomePod & Google Home
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google Home making gains on Alexa, Apple HomePod in 4th placeMay 18, 2018 by Greg Sterling Even if Apple’s smart speaker sales don’t grow, they could still generate $800 million […]
SearchCap: PPC policies, Google Assistant failovers & voice interfaces
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Voice agents and interfaces will require many new marketing strategiesApr 19, 2018 by Barry Levine Marketers are only now getting a glimpse of the many approaches that will be required for […]
SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps
Below is what happened in search today, as reported on and from other places across the web.
SearchCap: Google Fred confirmation, mobile-first index status & future of search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Our search leads won’t let us talk about the Fred updateMar 23, 2017 by Barry Schwartz Gary Illyes from Google said the techniques Fred went after specifically are mentioned in […]
SearchCap: Google Search Console Delays, Google Maps Closed & SEO Expectations
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Explains How Search Console Reports WorkFeb 25, 2016 by Barry Schwartz Why are the reports in the Google Search Console delayed? Google explains. The Death Of Search Marketing ExpertiseFeb 25, […]
SearchCap: Republican Debate & Google, AdWords iOS App & Adobe Report
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New US Presidential “Candidate Cards” Are A Disaster For Google’s Search QualityJan 28, 2016 by Danny Sullivan An experiment to allow US presidential candidates to have an unprecedented guaranteed spot at […]
SearchCap: Google Penguin Delay, Search Channels & Google Map Maker
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: New Penguin Algorithm Update Not Happening Until Next YearDec 3, 2015 by Barry Schwartz Webmasters and SEOs need to have a bit more patience, as Google is not releasing the […]
SearchCap: Google Gets More Time To Respond To EU, 6 Local SEO Stats & PPC Ad Tips
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Maps Plus Codes Now Searchable, Making Hard-To-Find Places Easier To Locate Google’s Open Location Codes can now be searched on both Google and Google Maps. Is Google Experimenting With Bringing […]
SearchCap: The Day In Search, December 24, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Where’s Santa Claus? The 2012 Santa Tracker List, From NORAD To Google, From The Web To Apps It’s Christmas Eve, and Santa Claus is on his annual trip delivering presents to […]
SearchCap: The Day In Search, November 20, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: No, That Wasn’t A Panda Update — But One Is Coming We’ve been hearing reports from within the SEO community that a significant Google update happened starting this past Friday throughout […]
Google: Demographic Bidding Being Eliminated To Clear Way For New AdWords Features
Though it hasn’t been announced, a few eagle-eyed folks have noticed a change to Google’s Help pages that says demographic bidding will be phased out on March 21. We spoke to Google about it, and received confirmation that this is the case. “This is a feature that we have to retire to introduce additional features […]
Paid Search Fundamentals
Paid Search Fundamentals [flv:https://searchengineland.com/video_assets/bootcamp/paid-search.flv 364 264] Paid search allows you to generate traffic from search engines by purchasing ads, usually on a cost-per-click (CPC) / pay-per-click (PPC) basis. This online class covers the basics of how to purchase placement from the major search engines, including best practices for success with your ads. We’ll cover: […]
SMX East 2011: Best Practices with AdWords
Best Practices with AdWords Presentations from SMX East – NYC, NY, September 2011 As Google continues it’s amazing pace of updates and enhancements to AdWords, it means that paid search marketers need to work just as hard to keep up. Last year’s best practices are being trumped with newer, more powerful best practices. Come to […]
Why Is The Yahoo/Microsoft Ad Deal Going Wrong? Advertisers Share Their Views
Last week’s Yahoo earnings report showed another decline in search revenues for the once-strong search player, and it’s blaming the latest figures on the Microsoft relationship. Is this right? What could they do better to attract marketers, and more of their dollars, to the search alliance? I reached out to a few folks who live […]
SearchCap: The Day In Search, April 21, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AT&T: 43 Percent Of Local-Mobile Searchers “Walk Through The Door” There are a number of studies (e.g., Pew, Forrester) in the market that question how interested or engaged users are with […]
SearchCap: The Day In Search, January 26, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Upstart DuckDuckGo Challenges Google With Strong Privacy, Cool Tools & Quackpot Name Here at Search Engine Land we regularly hear from people who have created “radical,” innovative,” “next generation” search technology, […]
Blekko Launches Spam Clock To Keep Pressure On Google
Every hour, one million spam pages are created. That’s a stat that start-up search engine Blekko has now put out — complete with a new “Spam Clock” showing a count-up of spam pages created since the first of the year.
Crowdsourced SEM “Marketplace” Trada Raises $5.75M From Google Ventures & Others
Trada announced a $5.75 million “C” round this morning. It was led by Google Ventures and early investor Foundry Group. Trada CEO Niel Robertson told me yesterday that the money will be used for to get into display (and eventually video and mobile), as well as to expand into non-US markets and develop new tools […]
Short Vs. Long Tail: Which Search Queries Perform Best?
The focus on the utility (or lack thereof) of long tail keywords in paid search campaigns seems to ebb and flow, but recently a series of articles about leveraging the long tail for pay-per click have been published. But in all the debate there’s an important distinction that most people fail to focus on. Keywords […]
Google Buzz: The Good, Bad, & Ugly Reactions
Google’s stated goal for Buzz is to help users cut through the noise of social networking. Ironically, yesterday’s announcement created as much noise (maybe more?) as an Apple announcement. Yep, everybody’s got an opinion about Google Buzz and if you’re one of the many who found it impossible to follow the reactions, we’ve done some […]
SearchCap: The Day In Search, December 1, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A Roundup Of 2009’s Best SEO Books Time was when someone asked me to recommend a good book on search marketing, there were only a few available—Search Engine Visibility, by Shari […]
Golden Twitter Nuggets & Takeaways From SMX East
I took a lot of notes at SMX Toronto earlier this year and posted them in this column as Golden Nuggets From SMX Search Analytics. Looking back at them now, the evidence undeniably reinforces my memory of how much I learned, and I’m glad to say that three days at SMX East this week was […]
SMX East & The Return Of The Evening Forum
One of my favorite sessions at the search conferences I’ve programmed for a decade now has been the Evening Forum. It’s been over two years since I last held one, and I’ve brought it back for our SMX East search engine marketing conference this Oct. 5-7. There’s no agenda to the Evening Forum, which will […]
SearchCap: The Day In Search, July 31, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Dear Senator (and Texas Gubernatorial Candidate) Kay Bailey Hutchinson, Here’s A Free Crash Course On SEO standybykay.com, the “Kay Bailey Hutchinson for Governor Official Website” put up by “Texans for Kay […]
The Microsoft-Yahoo Search Deal, In Simple Terms
What a day! Still trying to digest all the news about the Yahoo Microsoft search deal? So are we. While answers are still coming in, here’s what we know so far. NOTE: The deal has now been approved. See Yahoo & Microsoft Receive Go Ahead To Implement Search Deal. In a nutshell, what just happened? […]
SearchCap: The Day In Search, May 28, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s New Wave Of Ambition I’m in the Google Wave press conference, following a dizzying keynote — dizzying, at least, after a night of little sleep. As he did yesterday Google […]
For Your Sunday Bullshit Reading: Search Ads Are “Misdirection” Advertising
TechCrunch has a guest article today about internet advertising that sounded interesting until I got to the part about search ads as “misdirection.” At that point, I realized the author apparently knows little about search advertising — and since that’s the bulk of online advertising sold, it put into serious question anything he had to […]