Digital PR examples: 13 powerful campaigns and strategies that work
Building brand authority can be just as important as backlinks for SEO. Here are 13 effective ways to use digital PR to gain visibility, rankings, and traffic.
Topic: Santa Claus
Google & NORAD Santa Trackers show St. Nick already in flight for his 2017 trip around the world
The two sites will be tracking Santa's whereabouts for the next 24 hours.
Google wraps Hanukkah, Festivus, Christmas & Kwanzaa searches in festive holiday decor
Hanukkah decorations include a Menorah, Christmas searches display a gingerbread house and candy canes, and Kwanzaa searches get a Kinara.
Google Santa Tracker is live, counting down the days until Christmas with holiday games & resources
This year's Google Santa Tracker comes with coding games, an elf filter in the Android app and daily updates delivered via an Advent-styled calendar.
SearchCap: Happy New Year’s, Santa tracker & Google’s new recipe results
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A year in review: Search Engine Land’s top 10 columns of 2016Dec 30, 2016 by Jessica Thompson Which topics drew the most attention within the search industry this year? From infographics […]
Where is Santa Claus? Your 2016 guide to Santa trackers from NORAD & Google
Here comes Santa Claus, here comes Santa Claus ... but where exactly is he? Our guide to Santa trackers helps you locate Jolly St. Nick in a flash.
‘Tis the season! Google spreads more cheer on Day 2 of its Holiday 2016 doodle series
Google's 2016 holiday doodle series included three separate animated images posted on December 23rd, 24th and 25th.
NORAD’s Santa Tracker counts down the days until Christmas 2016 with Bing’s help
In 1955, NORAD's number was mistakenly printed in a 1955 Sears Roebuck & Co. holiday ad. The organization has been tracking Santa ever since.
Nominations wanted for our Naughty & Nice list
Again this year, we'll point our virtual spotlight at those who deserve a candy cane -- or a lump of coal -- because of what they've done in marketing, advertising or search.
Google’s 2016 Santa Tracker signals the official countdown to Christmas
This is the 12th year Google has counted down the seconds until Santa's December 24 departure from the North Pole.
SearchCap: Santa, Google NCR & SEO Success
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Authoritative Links: Search Engine Land’s 10 Top Link Week Columns Of 2015Dec 28, 2015 by Jessica Thompson Though naysayers continue to predict the death of link building, it’s still going strong. […]
Where’s Santa Claus? Your 2015 Guide To NORAD Tracks Santa & Google’s Santa Tracker
Santa Claus is coming to town! Here's how to keep track of his approach via the web, smartphone, or even by making a voice call.
‘Tis The Season! For Holiday Google Doodles Of Papercraft Models & Cutouts
Special logos for the holidays can also be printed and constructed into houses.
NORAD Santa Tracker Starts Its Countdown
Celebrating its 60th anniversary, this year's NORAD Santa Tracker program includes a website with holiday-themed games, movies and music.
Google Santa Tracker & Santa Village Go Live, Counting Down Days Until St. Nick Takes Flight
This year's Santa Village includes coding games and holiday traditions -- all available via desktop or the Santa Tracker Android App.
SearchCap: Yahoo Directory, Google Lyrics & Santa On Christmas
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yes, Steve Scalise, There Was A Google In 2002 US House of Representatives majority whip says Google not being “available” in 2002 prevented vetting his speaking to group of white supremacists. […]
Google Translate Shows Santa Claus Picture As Easter Egg
Google loves easter eggs and here is a special one for the holiday season. Search for Santa Claus on Google Translate.
Where’s Santa? The 2014 Santa Tracker Review, From NORAD To Google
Santa Claus is on his way -- and there are two excellent services to track his progress. Our guide to getting the most of out NORAD Tracks Santa and Google Santa Tracker.
SearchCap: AdWords VP To Host Livestream, 2015 SEO Predictions & Google’s Santa Tracker Card
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords VP To Host Year-End Livestream, Promises “Announcement You Won’t Want To Miss” On Wednesday, December 10, Vice President of Product Management for AdWords, Jerry Dischler, will host a 30-minute livestream […]
Google Now Serves Up Santa Tracker Card For “Santa” & “Santa Claus” Searches
Now that it has launched its Santa Tracker, Google is delivering a “Santa Tracker” card for “santa” and “santa claus” searches on desktop and mobile. The card includes a link to the site’s “Santa Village” and lists the number of days until Santa’s big night. Google and NORAD both have rolled out their Santa Trackers, offering […]
SearchCap: Bing Local Carousel, NORAD Tracker & Yahoo Search Trends
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Paid Search Revenue Gains Outpaced Retailer Ad Spend On Black Friday, Cyber Monday Over the Thanksgiving week, retailers increased ad spend on paid search by 49 percent compared to 2013, according […]
NORAD Launches 2014 Santa Tracker With Microsoft As Partner
The race is on. Three weeks out from Santa’s annual trek around the world, and both Google and now NORAD — working again with Microsoft — have launched their Santa tracking sites. This year’s NORAD Tracks Santa site features a brand new set of games, improved performance, and an optimized mobile experience. Microsoft says Windows Phone users […]
SearchCap: Google Penguin Vibrations, Right To Be Forgotten Rules & Santa Tracker
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Penguin 3.0 Rollout Still Ongoing Google has confirmed with us that the shifts and changes reported throughout the industry on Thanksgiving day were a result of the Penguin 3.0 refresh […]
Google’s Santa Tracker 2014 Is Up & Counting Days Until Santa’s Annual Sleigh Ride Around The Globe
Now that we have Thanksgiving out of the way, it’s time to start tracking Santa’s whereabouts. To make it easy, Google launched its Santa Tracker today, reminding us there are less than 23 days before Santa makes his annual trip around the globe. [pullquote]Santa’s dashboard – featuring the latest and greatest in Google Maps technology […]
SearchCap: The Day In Search, December 24, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Don’t miss out on learning from the pros. Attend an SMX West workshop! Sharpen your marketing skill set by attending one of six in-depth workshops offered on March 10. Choose from […]
The 2013 Santa Tracker Review: All The Ways To Track Santa From NORAD & Google
It’s Christmas Eve, time for all good boys and girls to be expecting Santa Claus to be bringing them gifts. But where is jolly old St. Nick on his journey? Once again, there are two major services tracking him: NORAD and Google. Below, our annual review of the tracking sites and methods of using them […]
SearchCap: The Day In Search, December 4, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Consumer Watchdog Claims Google Shopping Makes Consumers Pay More, Further Evidence Of Google’s “Search Monopoly” Consumer Watchdog has lodged a new complaint about Google’s “search monopoly” with the US Federal Trade […]
NORAD & Google Launches Rival Santa Trackers; Still No Comment From Santa’s Camp On Which Site Mrs. Claus Will Use
After NORAD announced last week it would be joining forces once again with Bing to track Santa’s whereabouts during the holiday season, NORAD Tracks Santa went live on Dec. 1. Google followed suit today by announcing the return of its own Google Santa Tracker. There’s still no comment from Santa’s camp on which site Mrs. Claus will be […]
SearchCap: The Day In Search, November 29, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Black Friday – A Cautionary Tale From An Online Retailer Back in 2010, I wrote a post entitled,“Black Friday? Bah! Cyber Monday? Humbug!” in which I did a fair amount of […]
“NORAD Tracks Santa” Is Back With Bing For 2013 & Will Santa Tracking Match At Google?
It’s official. NORAD Tracks Santa, the annual Santa tracking effort run by the joint US-Canadian air defense organization, will be using Microsoft’s Bing for the second year to map Santa’s route. But will Google be mapping Santa on a different route, as happened when it ran its own breakaway tracking service last year? There’s hope […]
SearchCap: The Day In Search, December 24, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Where’s Santa Claus? The 2012 Santa Tracker List, From NORAD To Google, From The Web To Apps It’s Christmas Eve, and Santa Claus is on his annual trip delivering presents to […]
The 2012 Santa Tracker Review, From NORAD To Google, From The Web To Apps
It’s Christmas Eve, and Santa Claus is on his annual trip delivering presents to all the good little boys and girls around the world. This year, not just one but two major organizations are offering ways to track Jolly St. Nick on his flight. Below, our annual review of how to track him by the […]
Google’s Festive Happy Holidays Logo For 2012
Google is featuring a Google logo, aka Doodle, for the holiday season this morning. The logo is incredibly happy and festive, with lots of colors and Christmas like characters and activities within the logo that makes up the letters in Google’s name. The logo can be found worldwide today, December 24th, on Christmas Eve. But […]
SearchCap: The Day In Search, December 19, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple Vs. Google Maps: Reality Check Time Google Maps new app is terrific app — although initiating navigation isn’t as intuitive as it might be. But I’ve found that Apple Maps […]
Google Challenges NORAD In Tracking Santa, Launches Google Santa Tracker
Google has decided to take on the decades-old Santa tracking service that NORAD offers with its own “Google Santa Tracker.” It comes in the wake NORAD booting Google out as a partner in favor of Microsoft. NOTE: If you’re looking for the latest information on Santa tracking for the current year, see our Your Guide To […]
Google Search Now With The Holiday Christmas & Kwanzaa Decorations
The holiday season is now in full swing! Google has finally added the Christmas and Kwanzaa decorations to compliment the Festivus pole and Hanukkah decorations you already get on Google. How does it work? Just search for [christmas] and you will get Christmas bells. Note, this also works for [santa] and other holiday search terms: […]
SearchCap: The Day In Search, December 12, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Updates SafeSearch Filter In Image Search Google has changed the default behavior of their image search to work similarly to how web search works. Now when you search for less […]
This Year, NORAD Tracks Santa With Microsoft & Bing, Not Google
Google has been helping the popular NORAD Tracks Santa site locate Santa Claus on Christmas Eve since 2007. But this year, Jolly St. Nick will be tracked on Bing Maps, not Google. NORAD is also pushing an official Windows 8 app. It part of Microsoft being the new lead partner for the site. NOTE: If […]
Search Engines Should Be Like Santa From “Miracle On 34th Street”
That didn’t take long. In my coverage today about the new Google “Search Plus Your World” feature, I detailed how part of it gave hefty ammunition to claims that Google is abusing its dominant position in search. The anti-trust charges have now already started. Here’s the short story why. Imagine, Sending People To Other Stores! One of […]
SearchCap: The Day In Search, December 27, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Most ‘Liked’ Search & Social Posts Of 2011 The social media experts who write for this column week in and week out don’t just talk – they walk the walk […]